Cereal Partners Worldwide S.A. is a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...

between

General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company ori ...

and

Nestlé Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, sin ...

, established in 1991 to produce

breakfast cereal Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in ...

s. The company is headquartered in

Lausanne Lausanne ( , , , ) ; it, Losanna; rm, Losanna. is the capital and largest city of the Swiss French speaking canton of Vaud. It is a hilly city situated on the shores of Lake Geneva, about halfway between the Jura Mountains and the Alps, and fac ...

, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...

, where General Mills markets the cereals directly). The company's cereals are sold under the Nestlé brand, although many originated from General Mills and some, such as Shredded Wheat and

Shreddies Shreddies are a breakfast cereal Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakf ...

, were once made by

Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco ...

. In Australia and New Zealand, some of CPW's products are sold under the Uncle Tobys brand. They have an annual turnover of about two billion US dollars, and a workforce of about 4,000 employees. The company is headquartered in Lausanne.

Products

Breakfast cereals produced by Cereal Partners include: * Cheerios ** Honey Cheerios * Chocapic *

Cookie Crisp Cookie Crisp is a breakfast cereal that is manufactured to look like chocolate chip cookies. It is produced by General Mills in the United States and Cereal Partners in other countries. Introduced in 1977, it was originally produced by Ralsto ...

Curiously Cinnamon Cinnamon Toast Crunch (CTC), known as Croque-Cannelle in French Canada and Curiously Cinnamon in the UK (previously Cinnamon Grahams), and as a variant called Cini Minis in other European and Latin American countries, is a breakfast cereal produce ...

* Fitness * Golden Nuggets *

Lion Cereal Lion is a brand of chocolate bar currently owned and manufactured by Nestlé. The brand was originally introduced by British company Rowntree's in 1976 and also produces Lion Cereal. History Lion was first launched by Yorkshire confectionery comp ...

Nesquik Nesquik is a brand of food products made by Swiss company Nestlé. In 1948, Nestlé launched a drink mix for chocolate-flavored milk called Nestlé Quik in the United States; this was released in Europe during the 1950s as ''Nesquik''. Since 1 ...

** Frosted Shreddies ** Coco Shreddies * Shredded Wheat ** Shredded Wheat Bitesize

References

External links

Cereal Partners UK

1991 establishments in Switzerland Breakfast cereal companies Food and drink companies of Switzerland General Mills Nestlé Swiss brands Joint ventures Companies based in Lausanne {{food-product-stub