Century 21 (real Estate)
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Century 21 Real Estate LLC is an American
real estate agent Real estate agents and real estate brokers are people who represent sellers or buyers of real estate or real property. While a broker may work independently, an agent usually works under a licensed broker to represent clients. Brokers and age ...
franchise company founded in 1971. The system consists of approximately 14,000 independently owned and operated franchised broker offices in 86 countries and territories worldwide with over 147,000 sales professionals. Century 21 Real Estate is headquartered in
Madison, New Jersey Madison is a Borough (New Jersey), borough in Morris County, New Jersey, Morris County, in the U.S. state of New Jersey. As of the 2020 United States census, the borough's population was 16,937, an increase of 1,092 (+6.9%) from the 2010 United ...
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History

Century 21 Real Estate (Century 21) was founded in 1971 by two real estate agents, Art Bartlett and Marsh Fisher, in Orange County,
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
. Here Bartlett reveals how they decided on the name: Century 21 was acquired by Trans World Corporation in 1979, when Trans World Corporation decided to focus on hospitality and housing. In 1985,
MetLife MetLife, Inc. is the Holding company, holding corporation for the Metropolitan Life Insurance Company (MLIC), better known as MetLife, and its affiliates. MetLife is among the largest global providers of insurance, Annuity (US financial produ ...
acquired Century 21 from Trans World Corporation. When MetLife decided to leave the housing business, Century 21 was sold to Hospitality Franchise Systems (later Cendant) in 1995. When Cendant split in 2006, Century 21 became part of Realogy, now
Anywhere Real Estate Anywhere Real Estate Inc., formerly Realogy (), is an American Public company, publicly traded real estate services company. It owns and franchising, franchises several real estate brands and brokerages, and offers consumer programs, lead genera ...
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''The Joy of Home'' Campaign

In November 2024, Century 21 Real Estate launched "The Joy of Home," a global marketing campaign. Century 21 cited shifts in consumer decision making towards community and connection as motivators behind the campaign, which features "more humanized" messaging and visual media.


Legal cases

In 2019, Century 21's parent company Realogy was named as a co-conspirator in multiple
class-action lawsuit A class action is a form of lawsuit. Class Action may also refer to: * ''Class Action'' (film), 1991, starring Gene Hackman and Mary Elizabeth Mastrantonio * Class Action (band), a garage house band * "Class Action" (''Teenage Robot''), a 2002 e ...
s alleging that it artificially inflated commissions paid by home sellers. In September 2023, it agreed to pay $83.5 million to settle two of the lawsuits. One of the cases, '' Burnett v. National Association of Realtors'', went to trial the following month, where a federal jury found that the parent company did participate in the commissions conspiracy. The settlement agreement removed the requirement for Century 21 real estate agents to belong to the
National Association of Realtors The National Association of Realtors (NAR) is an American trade association for those who work in the real estate industry. it had over 1.5 million members, making it the largest trade association in the United States including NAR's institute ...
.


See also

*
Real estate broker Real estate agents and real estate brokers are people who represent sellers or buyers of real estate or real property. While a broker may work independently, an agent usually works under a licensed broker to represent clients. Brokers and age ...
*
Real estate trends A real estate trend is any consistent pattern or change in the general direction of the real estate industry which, over the course of time, causes a statistically noticeable change. This phenomenon can be a result of the economy, a change in mor ...


References


External links


Century 21 Thailand

Century 21 Australasia

Century 21 UK

Century 21 Gibraltar
{{Authority control Real estate companies established in 1971 Franchises Real estate services companies of the United States Property agencies of Hong Kong Realogy brands Companies based in Morris County, New Jersey History of Orange County, California Madison, New Jersey Private equity portfolio companies Apollo Global Management companies 1971 establishments in California