Centraal Beheer is an
insurance company
Insurance is a means of protection from financial loss in which, in exchange for a fee, a party agrees to compensate another party in the event of a certain loss, damage, or injury. It is a form of risk management, primarily used to protect ...
located in
Apeldoorn
Apeldoorn (; Dutch Low Saxon: ) is a municipality and city in the province of Gelderland in the centre of the Netherlands. The municipality of Apeldoorn, including the villages of Beekbergen, Loenen (Apeldoorn), Loenen, Ugchelen and Hoenderloo ...
,
Netherlands
, Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
. It became part of
Achmea in 2001. Centraal Beheer is usually referred to as "Apeldoorn". Its offices are known for its architecture by
Herman Hertzberger. The company is noted for its external relations, in particular with
startup
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship includes all new businesses including self-employment and businesses that do not intend to ...
s.
Centraal Beheer's advertising slogan is ''Even Apeldoorn bellen'' (''Just call Apeldoorn''), in use since 1985. Many of its TV commercials feature people causing big problems, played for comical effect, which culminate in the slogan. A few of these commercials have won the Dutch Gouden Loeki award for ''Best Commercial'', in 2001, 2004 and 2006. In 2011 ''Even Apeldoorn bellen'' was declared the "most classic advertising slogan of all time" in the Netherlands by visitors of the Dutch exhibition ReclameKlassiekers.
References
External links
Homepage Centraal Beheer
Financial services companies established in 1909
Insurance companies of the Netherlands
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