Center Parcs Europe N.V. (formerly Center Parcs) is a European network of
holiday villages that was founded in the
Netherlands
, Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
in 1968, and is currently operated by
Pierre & Vacances.
History
Dutch entrepreneur
Piet Derksen started a sporting goods shop in 1953 at
Lijnbaan,
Rotterdam
Rotterdam ( , ; ; ) is the second-largest List of cities in the Netherlands by province, city in the Netherlands after the national capital of Amsterdam. It is in the Provinces of the Netherlands, province of South Holland, part of the North S ...
. Its name was 'Sporthuis Centrum', 'Sport House Centre'. It succeeded and Derksen expanded into 17 outlets across the Netherlands, and then added
camping
Camping is a form of outdoor recreation or outdoor education involving overnight stays with a basic temporary shelter such as a tent. Camping can also include a recreational vehicle, sheltered cabins, a permanent tent, a shelter such as a Bivy bag ...
articles to the range.
In 1968, Derksen purchased woodland near
Reuver so staff and customers could relax in small tents. The park, , was successful, and the tents were soon replaced with
bungalows. In 1987, Center Parcs opened its first UK resort at
Sherwood Forest in
Nottinghamshire
Nottinghamshire (; abbreviated ''Notts.'') is a ceremonial county in the East Midlands of England. The county is bordered by South Yorkshire to the north-west, Lincolnshire to the east, Leicestershire to the south, and Derbyshire to the west. Th ...
. This brought the company into the sights of expanding brewer
Scottish and Newcastle, which later bought the group.
In 2001, the UK locations separated from the continental Europe locations and formed a separate company,
Center Parcs UK.
In 2003,
Scottish & Newcastle sold the
Continental Europe
Continental Europe or mainland Europe is the contiguous mainland of Europe, excluding its surrounding islands. It can also be referred to ambiguously as the European continent, – which can conversely mean the whole of Europe – and, by som ...
an sites to a joint venture of
Pierre & Vacances (P&V) and DBCP, a German investment group. This was given the name Center Parcs Europe (CPE). P&V owned Europe's largest (in terms of bed-count) bungalow-vacation-supplier,
Gran Dorado Resorts, a Dutch former joint venture of
Vendex, Algemeen Burgerlijk Pensioenfonds, GAK and Philips Rentefonds. P&V brought Gran Dorado in the joint venture.
As CPE was based in Rotterdam, Netherlands, the Dutch and European Commercial Competition Authority did not approve of combining Gran Dorado and Center Parcs, as it would effectively control the European market. After agreeing to a reduction in beds owned, CPE sold all but six Gran Dorado Resorts to Dutch
Landal GreenParks. The remaining six parks were added to CenterParcs: Loohorst (NL), Port Zelande (NL), Zandvoort (NL), Weerterbergen (NL), Hochsauerland (D) and Heilbachsee (D).
After the sale, five of the six remaining Gran Dorado Resorts parks were rebranded Sea Spirit from Center Parcs or Free Life from Center Parcs. The Weerterbergen-Resort was sold to Roompot because of the cost of bringing it to standard. All original Center Parcs resorts in the Netherlands, France, Belgium and Germany were sub-branded CP Original. Having completed the integration and rebranding exercise, Pierre & Vacances bought DBCP out of the partnership.
In January 2009, Sunparks launched alongside Center Parcs in Europe, as a low-cost brand. Many of the former Gran Dorado resorts were rebranded in this exercise, but the sub brand was dropped in 2011 and the parks were rebranded to Center Parcs.
Operations and facilities
There are now 26 resorts in the Netherlands, France, Belgium and Germany. Most villages are different, but some villages such as Bispinger Heide in Germany and Domaine Les Bois Francs in France (and many more) share the same Village Plaza design. They have the same styled Aqua Mundo and Sports Plaza. Accommodation is in
villa
A villa is a type of house that was originally an ancient Roman upper class country house that provided an escape from urban life. Since its origins in the Roman villa, the idea and function of a villa have evolved considerably. After the f ...
s or bungalows, clustered in a park and surrounded by trees and bushes. An exception is Park Zandvoort, set among sand dunes. Certain resorts also provide hotel rooms. The first village had features that have stayed popular like the swimming pool, shops and restaurants. The first dome arrived in 1980, named Subtropical Swimming Paradise in UK resorts and Aqua Mundo in European resorts. A range of sporting activities is available, with
restaurant
A restaurant is an establishment that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and Delivery (commerce), food delivery services. Restaurants ...
s,
spas,
saunas, and
massage
Massage is the rubbing or kneading of the body's soft tissues. Massage techniques are commonly applied with hands, fingers, elbows, knees, forearms, feet, or a device. The purpose of massage is generally for the treatment of body stress or pa ...
.
In 2009, Center Parcs Europe divided its parks into two brands: "Center Parcs", which includes the 5-
star
A star is a luminous spheroid of plasma (physics), plasma held together by Self-gravitation, self-gravity. The List of nearest stars and brown dwarfs, nearest star to Earth is the Sun. Many other stars are visible to the naked eye at night sk ...
parks, and "Sunparks", which includes the 3- or 4-star parks. At the beginning of 2011 the company decided to rename most Sunparks as Center Parcs.
All resorts
Center Parcs Europe owns and/or operates 26 Center Parcs resorts and 2 Sunparks resorts.
Aroundtown owns the freehold of seven of these resorts.
See also
*
Tropical Islands Resort - another large European indoor sub-tropical leisure village
References
{{Authority control
Center Parcs
Hospitality companies of the Netherlands
Hotel chains in the Netherlands
Hotels established in 1968