Cemusa is an

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

company based in

Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...

. The company specializes in providing and maintaining outdoor fixtures such as

bus shelter A bus (contracted from omnibus, with variants multibus, motorbus, autobus, etc.) is a motor vehicle that carries significantly more passengers than an average car or van, but fewer than the average rail transport. It is most commonly used i ...

s in urban areas, paying for the right to run advertising on the fixtures.Hu and Santos. It was a unit of

Fomento de Construcciones y Contratas The FCC Group, formerly Fomento de Construcciones y Contratas, S. A. (currently one of the group's entities), is a Spanish business group, based in Barcelona. It has specialised in public services. Its shares were first listed on the stock exchan ...

but was sold to

JCDecaux JCDecaux Group (JCDecaux SA, ) is a multinational corporation focused on outdoor advertising. As of 2016, it is the largest company in its sector worldwide with adverts on 140.000 bus stops and 145 airports. The company is headquartered in Ne ...

in November 2015.

History

The company has had a history of doing business in Europe and eventually expanded its efforts westward, serving advertising as part of deals that provided outdoor installations. They started installing

s and mailboxes in

Mexico City Mexico City is the capital city, capital and List of cities in Mexico, largest city of Mexico, as well as the List of North American cities by population, most populous city in North America. It is one of the most important cultural and finan ...

in 1996. The company also started installing

public toilet A public toilet, restroom, bathroom or washroom is a room or small building with toilets (or urinals) and sinks for use by the general public. The facilities are available to customers, travelers, employees of a business, school pupils or pris ...

s along with other ad-serving fixtures, in cities such as

Rio de Janeiro Rio de Janeiro, or simply Rio, is the capital of the Rio de Janeiro (state), state of Rio de Janeiro. It is the List of cities in Brazil by population, second-most-populous city in Brazil (after São Paulo) and the Largest cities in the America ...

. The company soon started to extend its reach to

North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...

. Cemusa reached deals with the U.S. cities of

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

San Antonio San Antonio ( ; Spanish for " Saint Anthony") is a city in the U.S. state of Texas and the most populous city in Greater San Antonio. San Antonio is the third-largest metropolitan area in Texas and the 24th-largest metropolitan area in the ...

and

Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...

to provide ad-serving

s. In 2005, the company reached a 1.4 billion

USD The United States dollar (symbol: $; currency code: USD) is the official currency of the United States and several other countries. The Coinage Act of 1792 introduced the U.S. dollar at par with the Spanish silver dollar, divided it int ...

deal with

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

to provide 3500 bus shelters, over 300 newspaper

kiosk Historically, a kiosk () was a small garden pavilion open on some or all sides common in Iran, Persia, the Indian subcontinent, and in the Ottoman Empire from the 13th century onward. Today, several examples of this type of kiosk still exist ...

s and 20 public toilets to the city. The company outpaced other bidders, including

U.S. The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguous ...

-based firm Van Wagner and a joint venture between

NBC Universal NBCUniversal Media, LLC (abbreviated as NBCU and doing business as NBCUniversal or Comcast NBCUniversal since 2013) is an American multinational mass media and entertainment conglomerate that is a subsidiary of Comcast and headquartered at 30 ...

and

. The deal wasn't without controversy though - as NBC Universal and JCDecaux protested the way the city evaluated the value of free advertising for use by the city. The companies requested that the bids be evaluated, but Cemusa still retained the contract.Chan. Cemusa unveiled its first bus shelter in December 2006.Bachman. The company eventually rolled out the new newspaper kiosks - which have been criticized as easier for thieves to break into.Goldsmith. While the company has had issues with building its public toilets in a timely fashion, the company opened its first public toilet in New York City in January 2008.Wilson.

Footnotes

References

*Bachman, Cathy
"NYC, Cemusa Unveil 1st New Bus Shelters"
''Mediaweek''. December 19, 2006. Accessed January 11, 2008. *Chan, Sewell

''The New York Times''. May 12, 2006. Accessed January 11, 2008. *Goldsmith, Samuel

''The New York Post''. December 17, 2007. Accessed January 11, 2008. *Hu, Winnie and Santos, Fernanda

''The New York Times''. September 23, 2005. Accessed January 11, 2008. *Wilson, Michael

''The New York Times''. January 10, 2008. Accessed January 11, 2008.

External links

* {{Official website, http://www.cemusa.com/ Mass media companies of Spain