Cellufun, also known as Tylted, is a social gaming community accessible from any mobile device, from the latest

smartphones A smartphone is a Mobile device, portable computer device that combines Mobile phone, mobile telephone and Mobile computing, computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities ...

and tablets to the smallest feature phones. Cellufun is different from most other social networks, as it is anonymous, with users creating avatars to represent themselves. This has resulted in Cellufun ranking #117 in the

Inc. 500 ''Inc.'' is an American business magazine founded in 1979 and based in New York City. The magazine publishes six issues per year, along with surrounding online and social media content. The magazine also produces several live and virtual events y ...

list of fastest-growing companies. By blending chat and a large catalog of social games, and as verified by comScore, Te has the highest user engagement numbers of any mobile internet site. Cellufun partners with mobile operators, mobile device makers, and media companies such as AT&T Mobility,

Verizon Wireless Verizon is an American wireless network operator that previously operated as a separate division of Verizon Communications under the name Verizon Wireless. In a 2019 reorganization, Verizon moved the wireless products and services into the divi ...

, MetroPCS, Virgin Mobile, RIM, AOL, and

USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virg ...

to deliver branded entertainment and marketing.

History

In February 2013, six years after the company's original venture financing round the Cellufun website and the Cellufun and Tylted brands were reacquired by two of its founders, Steve Dacek and Arthur Goikhman, who are operating the website under the Cellufun brand. Based on Wall Street in New York City, the company was founded in 2005 by Cary Torkelson, Arthur Goikhman and Stephen Dacek. For several years, the company relied on advertising as its sole source of revenue. In mid-2009, Tylted added a new

revenue stream A revenue stream is a source (or category of sources) of revenue In accounting, revenue is the total amount of income generated by the sale of goods and services related to the primary operations of the business. Commercial revenue may also ...

by introducing a premium virtual currency called "FunCoins" to complement the existing "earned" point system called ''Cellupoints''. While all of Cellufun's games and applications remained free to play, the introduction of FunCoins opened up some premium content such as unique avatar clothes and special in-game advantages to those who wished to purchase the new currency. Cellufun's community, as of July 2009 consisted of over 2 million registered users. In 2010, Cellufun was recognised as one of Top 8 mobile websites. In addition to casino games, board games and traditional social titles like ''Special Ops, MOBile Wars, Farm World, Mobile Chef'' and '' Pocket Beanie Babies'', Tylted also produces games based on current news and events. "Made-off" was based upon the Bernard Madoff Ponzi scheme. Gulf Rescue raised awareness about the devastating oil spill into the Gulf of Mexico, and a percentage of all virtual goods revenues were donated to the Greater New Orleans Foundation. Some of the chat sections are used for other things such as role-play.

Awards

On January 28, 2008, Cellufun's The Mobile Ring was awarded 2008 Best Mobile Game at NAPTE Mobile++ Top 12. Then, on February 14, Cellufun scored at the highest level of the Mobile Industry by being awarded a joint win in the "Best Mobile Game" category at the Global Mobile Awards 2008,Global Mobile Awards 200
www.globalmobileawards.com
/ref> held at the

Mobile World Congress MWC Barcelona (formerly but still commonly referred to as Mobile World Congress) is an annual trade show organised by GSMA, dedicated primarily to the mobile communications industry. The event is held in Barcelona, Catalonia, Spain at the ...

Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ...

. Cellufun won for the multiplayer WAP game, Call of the Pharaoh, where players must work together to build a pyramid.

References

{{Reflist

External links

Techcrunch

DigitalMediaNet.com
American social networking websites Mobile game companies Video game development companies Video game companies of the United States Companies based in New York City Companies established in 2005