Cellucor is an American
sports nutrition brand, specializing in
dietary supplement
A dietary supplement is a manufactured product intended to supplement one's diet by taking a pill, capsule, tablet, powder, or liquid. A supplement can provide nutrients either extracted from food sources or that are synthetic in order ...
s,
bodybuilding supplements, and
energy drinks.
Cellucor's parent company is Nutrabolt, an independently owned private sports nutrition company headquartered in
Austin, Texas.
History
In 2009, Cellucor launched in
GNC. In 2011, Cellucor launched its first C4
pre-workout
Pre-workout is a generic term for a range of bodybuilding supplement products used by athletes and weightlifters to enhance athletic performance. It is taken to increase endurance, energy, and focus during a workout. Pre-workout supplements contain ...
, C4 Extreme, with "Chrome Series" premium packaging.
In 2012, Cellucor announced the release of several new supplements, including a thermogenic
weight loss supplement, CLK. The brand also unveiled its COR-Performance Series, which includes ingredients like
branched-chain amino acids,
creatine, and
protein.
In 2013, Cellucor had several product launches, including the re-launch of its mass building supplement M5 Extreme, called M5 Reloaded; the anabolic supplement P6 Black, a re-formulation; and Alpha Amino, designed to fight muscle breakdown during recovery.
In late 2014, Cellucor launched the fourth-generation "G4 Series" with updated formulas of pre-workouts, amino acids,
nitric oxide
Nitric oxide (nitrogen oxide or nitrogen monoxide) is a colorless gas with the formula . It is one of the principal oxides of nitrogen. Nitric oxide is a free radical: it has an unpaired electron, which is sometimes denoted by a dot in its che ...
boosters,
ready-to-drink beverages,
testosterone boosters, and weight loss supplements. The product list included C4 Original, Alpha Amino, NO3, P6, and SuperHD. The brand also launched C4 Mass, C4 Ripped, C4 50x, and C4 RTD.
In subsequent years, the C4 line expanded into Costco, Target, and Walmart, with
NSF
NSF may stand for:
Political organizations
*National Socialist Front, a Swedish National Socialist party
*NS-Frauenschaft, the women's wing of the former German Nazi party
*National Students Federation, a leftist Pakistani students' political gr ...
certified products.
In 2016, Cellucor launched C4 Ultimate, part of a lineup called the C4 iD Series. The company launched its first
carbonated pre-workout energy drink in 2018, called C4 On The Go Carbonated.
In 2021, Cellucor partnered with
Mars Incorporated to bring flavors based on
Starburst
MicroPro International Corporation was an American software company founded in 1978 in San Rafael, California. They are best known as the publisher of WordStar, a popular early word processor for personal computers.
History Founding and early su ...
and
Skittles
Skittles may refer to:
* Skittles (confectionery), a brand of fruit-flavor chewy candy, distributed by Wm. Wrigley Jr. Company
*'' Skittles Commercial: The Broadway Musical''
* Skittles (sport), the game from which bowling originated
* Skittles (ch ...
to the C4 line.
In March 2022, C4 became the official energy drink of
SXSW
South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Te ...
.
In April 2024, C4 became the first official energy drink partner of
WWE in a multi-year partnership.
Awards
* 2010 – "Best New Brand" by Bodybuilding.com
* 2011 – "Vendor of the Year" by GNC, repeated in 2013, 2014, and 2015
* 2012 – "Outstanding Partnership" and "Best Product Innovation" (SuperHD) by GNC
* 2012 – "Fat Loss Supplement of the Year" (SuperHD) by Bodybuilding.com
* 2013 – "Vendor of the Year" and "Best Product Innovation" (P6 Black) by GNC
* 2013 – "Best New Product of the Year" (COR-Performance Whey), "Pre Workout of the Year" (C4 Extreme), "Fat Loss Supplement of the Year" (SuperHD) by Bodybuilding.com
* 2014 – "Pre Workout of the Year" (C4 Extreme) by Bodybuilding.com
* 2015 – "New Product of the Year" (C4 Ripped) by Bodybuilding.com
References
{{Reflist
Dietary supplements
Sports nutrition
Energy drinks