Celebrity Big Brother (British TV Series) Series 10
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''Celebrity Big Brother 10'' was the tenth series of the
British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories and Crown Dependencies. * British national identity, the characteristics of British people and culture ...
reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...
series ''
Celebrity Big Brother ''Celebrity Big Brother'' or ''Big Brother VIP'' is an adaptation of the '' Big Brother'' reality television series. It is the celebrity version of its parent franchise ''Big Brother'', the celebrity version airs in several countries, however, t ...
''. It launched on 15 August 2012, two days after the final of '' Big Brother 13'', and aired on Channel 5 and 5* for 24 days until 7 September 2012. It was the third celebrity series to air on Channel 5 as part of a contract extension of the current two-year contract with
Endemol Endemol B.V. (stylized in all lowercase) was a Dutch-based media company that produced and distributed multiplatform entertainment content. The company annually produced more than 15,000 hours of programming across scripted and non-scripted gen ...
, and the fifth series of '' Big Brother'' to air on Channel 5 since they acquired the show. The series was sponsored by hair product brand Schwarzkopf Live Color XXL. It was won by comedian
Julian Clary Julian Peter McDonald Clary (born 25 May 1959) is an English actor, comedian, novelist and presenter. He began appearing on television in the mid-1980s. Since then, he has also acted in films, on television and in stage productions, including n ...
, with television presenter
Coleen Nolan Coleen Patricia Nolan (born 12 March 1965) is an English singer, television personality and author. She was a member of the pop group The Nolans, in which she sang with her sisters. With over 30 million records sold worldwide, The Nolans are on ...
as runner-up. First evictee, Jasmine Lennard, later appeared as a guest for a two-day stint on '' Big Brother 16''. Coleen Nolan returned to the house for '' Celebrity Big Brother 19'' as an All-Star representing this series. She won this series.


Pre-series


Background

Initially, only one series of ''Big Brother'' and ''Celebrity Big Brother'' was planned to air once a year over the span of two years, but on 27 March 2012, Channel 5 announced that a second celebrity series would air in 2012. This is the first time that two series of ''Celebrity Big Brother'' have been broadcast in the same year. It was also only the second edition to be shown in summer instead of winter. ''Big Brother'' 13 was originally planned to run for thirteen weeks but was cut back to ten weeks to accommodate this series.


Adverts

The first trailer for the series was broadcast on 9 August, which showed host Brian Dowling in the Diary Room, with Big Brother telling him who would be entering the House, reacting excitedly. A teaser clip showing facial features of all the celebrity housemates was shown on 11 August 2012.


Logo

The eye logo for the series was revealed on 4 August 2012. The eye remained similar to the ''Big Brother 13'' logo, but with the iconic ''Celebrity Big Brother'' star in the centre and the rest of the eye reversed.


Voting

The only way for viewers to vote during this series was by calling a premium rate telephone number. It had initially been announced that
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voting would be in effect for this series but due to technical issues during ''Big Brother'' 13, Channel 5 cancelled these plans. The public voted for who they wanted to save and they voted for their winner in the final two days.


House

The house remained largely unchanged from the thirteenth regular series. A separate room became the gym, the theme of the bedroom changed to a new maroon colour, with changed beds and a completely new carpet, the shower door was replaced and cameras were removed from the toilets, and new rugs were placed on the bathroom floor and the entrance to the garden. The sofas were also brand new to the Celebrity Big Brother House.


Twists


Live nominations

On Day 3, housemates nominated live on Channel 5, on the spin-off show '' Celebrity Big Brother: Live from the House''. The nominations took place face-to-face in the living room, where Big Brother told housemates that they were required to nominate just one housemate to face the public vote. As a result of this, with three nominations each, Jasmine and Rhian were nominated for eviction and Jasmine was evicted six days later.


Jasmine's mother

Following the second live eviction, ''Big Brother's Bit on the Side'' host
Emma Willis Emma Louise Willis (' Griffiths; born 18 March 1976) is an English broadcaster. She is known for her television and radio work with Channel 5, BBC, ITV and Heart FM.
revealed that Jasmine's mother, Marilyn Galsworthy, would enter the house during the weekend, and would be controlled by Jasmine through an earpiece as part of a task. During the task, Marilyn posed as 'Shelley' a supposedly famous medium who had entered the house after causing controversy in the outside world. If the housemates sussed out that 'Shelley' was a fake, Jasmine and Marilyn would not receive their special prize - the chance to grant two housemates of their choice immunity from the impending nominations. As the housemates knew she was a fake, Jasmine and Marilyn lost the task and the nominations were carried out as normal.


Housemates


Ashley McKenzie

Ashley McKenzie Ashley McKenzie (born 17 July 1989) is a judoka competing at the men's 60 kg division. Born in England, he represents Jamaica internationally and has competed for Great Britain in the past. He was a member of the Great Britain Olympic Ju ...
(born 17 July 1989) is an English
judoka is an unarmed gendai budō, modern Japanese martial art, combat sport, Olympic sport (since 1964), and the most prominent form of jacket wrestling competed internationally.『日本大百科全書』電子版【柔道】(CD-ROM version of Encyc ...
and member of the
Great Britain Great Britain is an island in the North Atlantic Ocean off the north-west coast of continental Europe, consisting of the countries England, Scotland, and Wales. With an area of , it is the largest of the British Isles, the List of European ...
judo squad competing in the men's 60 kg category. At the
2012 Summer Olympics The 2012 Summer Olympics, officially the Games of the XXX Olympiad and also known as London 2012, were an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the ...
, he was defeated in the second round. Having received only one nomination and never facing eviction for his entire stay, Ashley made the final on Day 24. He left the house in fifth position.


Cheryl Fergison

Cheryl Fergison Cheryl El Jamouni (born 27 August 1965), known professionally as Cheryl Fergison, is an English actress. She is known for portraying the role of Heather Trott in the BBC soap opera ''EastEnders'', a role in which she starred in from 2007 until ...
(born 27 August 1965) is an English actress, most notable for playing
Heather Trott Heather Trott (also Peterson) is a fictional character from the BBC soap opera ''EastEnders'', played by Cheryl Fergison. She made her first appearance on 26 June 2007. The character was introduced as a guest character, but later became a regu ...
in ''
EastEnders ''EastEnders'' is a British television soap opera created by Julia Smith (producer), Julia Smith and Tony Holland which has been broadcast on BBC One since February 1985. Set in the fictional borough of Walford in the East End of London, the ...
''. On Day 1, Cheryl, along with fellow housemate Julie were set a secret mission in which they had to follow Big Brother's directions in order to create drama in the house. Since they performed to Big Brother's satisfaction, they won their housemates a party. She was nominated for eviction on Day 8. On Day 10, she received the fewest votes and became the second housemate to be evicted from the house, despite the bookmaker's favourites to win the show.


Coleen Nolan

Coleen Patricia Nolan (born 12 March 1965) is an English television presenter, author, singer, and the youngest member of the girl group
The Nolans The Nolans were an Anglo-Irish girl group formed in Blackpool in 1974, originally known as the Nolan Sisters. They changed their name to The Nolans in 1980. Between 1979 and 1982, they enjoyed a string of hit singles, including ''I'm in the M ...
. Nolan has since been a panellist on ''
Loose Women ''Loose Women'' (known as ''Live Talk'' from 2000 to 2001) is a British talk show that broadcasts on ITV weekdays from 12:30 pm to 1:30 pm. The show focuses on a panel of four female presenters who interview celebrities, talk about aspects of ...
'' and a contestant on ''
Dancing on Ice ''Dancing on Ice'' is a British television series broadcast from 2006 to 2014 and then from 2018 to 2025. It was presented by Holly Willoughby and Stephen Mulhern. Other previous hosts include Phillip Schofield and Christine Lampard. The series ...
''. She was nominated for eviction on Day 8. Coleen made the Big Brother Final and was declared this year's runner up, finishing in 2nd place. She later returned to compete in '' Celebrity Big Brother 19'' as an "All star" housemate where she became the winner.


Danica Thrall

Sonia Danica Thrall, known by her modelling name Danica Thrall (born 30 March 1988) is a model and reality TV personality, known for appearing in the documentary ''Sex, Lies & Rinsing Guys'' and being a regular presenter on televised sex line ''Elite TV''. She was nominated for eviction on Day 15, but survived the vote. She was evicted on Day 17 in a double eviction.


Harvey

Michael Harvey, Jr (born 1 May 1979), aka
MC Harvey Michael Harvey Jr. (born 1 May 1979), better known as MC Harvey or simply Harvey, is a British rapper. He first came to fame in the early 2000s as a member of rap group So Solid Crew before then pursuing a solo career in 2008. In 2012, he was ...
, is an English musician and former
non-league Non-League football describes association football, football leagues played outside the top leagues of a country. Usually, it describes leagues which are not fully professional. The term is primarily used for football in England, where it is ...
footballer, best known as a member of
So Solid Crew So Solid Crew are a British UK garage and hip hop collective originating from Battersea, London, which achieved wide success in the early 2000s. The group consisted of many members, the most notable being Asher D (Ashley Walters), Lisa Ma ...
. Harvey made the final on Day 24 after never facing eviction during his entire stay within the Big Brother house. He was the first to leave on finale night finishing in 6th place.


Jasmine Lennard

Jasmine Lennard (born 25 July 1985) is an English model, known for appearing on '' Make Me a Supermodel'' and for her publicised affair with
Simon Cowell Simon Phillip Cowell (; born 7 October 1959) is an English television personality and businessman. He has judged on the British television talent competition shows ''Pop Idol'' (2001–2003), ''The X Factor (British TV series), The X Factor UK ...
. On Day 3, in the face-to-face nominations she received three votes, and so was put up for eviction with Rhian. She received the fewest votes and so on Day 8 became the first person to be evicted. On Day 11, she returned to the diary room and task room in the 'Like Mother Like Daughter' task, in which her mother, Marilyn Galsworthy, entered the house whilst Jasmine gave her instructions via a hidden earpiece.


Julian Clary

Julian Peter McDonald Clary (born 25 May 1959) is an English comedian and novelist, known for his deliberately stereotypical
camp Camp may refer to: Areas of confinement, imprisonment, or for execution * Concentration camp, an internment camp for political prisoners or politically targeted demographics, such as members of national or minority ethnic groups * Extermination ...
style, with a heavy reliance on
innuendo An innuendo is a wikt:hint, hint, wikt:insinuation, insinuation or wikt:intimation, intimation about a person or thing, especially of a denigrating or derogatory nature. It can also be a remark or question, typically disparaging (also called in ...
and
double entendre A double entendre (plural double entendres) is a figure of speech or a particular way of wording that is devised to have a double meaning, one of which is typically obvious, and the other often conveys a message that would be too socially unacc ...
. He has also acted in films, television, and on stage. He was nominated for eviction on Day 8 but survived and later went on to become the winner of the series on Day 24.


Julie Goodyear

Julie Goodyear Julie Goodyear (' Kemp; born 29 March 1942) is an English retired actress. She is known for portraying Bet Lynch in the long-running ITV soap opera ''Coronation Street''. She first appeared as Bet for nine episodes in 1966, before becoming a ...
, MBE (born Julie Kemp, 29 March 1942) is an English actress, best known for playing the long-running role of
Bet Lynch Elizabeth Theresa "Bet" Lynch (also Gilroy) is a fictional character from the British ITV soap opera ''Coronation Street''. Played by Julie Goodyear, the character first appeared on screen during the episode airing on Monday 25 May 1966. Appear ...
on
soap opera A soap opera (also called a daytime drama or soap) is a genre of a long-running radio or television Serial (radio and television), serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term ''soap opera'' originat ...
''
Coronation Street ''Coronation Street'' (colloquially referred to as ''Corrie'') is a British television soap opera created by ITV Granada, Granada Television and shown on ITV (TV network), ITV since 9 December 1960. The programme centres on a cobbled, terraced ...
'' for over 28 years. On Day 1, Julie was the first housemate to enter the Celebrity Big Brother House, where she was given a secret mission along with fellow housemate Cheryl where they both had to create drama in the house by following instructions by Big Brother through earpieces. They both performed to Big Brother's satisfaction and won a party in the garden. She became the seventh celebrity to be evicted from the house on Day 22, losing out to Martin and a place in the Big Brother Final.


Martin Kemp

Martin John Kemp (born 10 October 1961) is an English actor and musician, best known as the
bassist A bassist (also known as a bass player or bass guitarist) is a musician who plays a bass instrument such as a double bass (upright bass, contrabass, wood bass), bass guitar (electric bass, acoustic bass), keyboard bass (synth bass) or a low br ...
in the
New Romantic New Romantic was an underground subculture movement that originated in the United Kingdom in the late 1970s. The movement emerged from the nightclub scene in London and Birmingham at venues such as Billy's and The Blitz. The New Romantic mo ...
band
Spandau Ballet Spandau Ballet ( ) were an English new wave band formed in Islington, London, in 1979. Inspired by the capital's post-punk underground dance scene, they emerged at the start of the 1980s as the house band for the Blitz Kids (New Romantics), ...
, as well as for his portrayal as Steve Owen in ''
EastEnders ''EastEnders'' is a British television soap opera created by Julia Smith (producer), Julia Smith and Tony Holland which has been broadcast on BBC One since February 1985. Set in the fictional borough of Walford in the East End of London, the ...
''. He was nominated for eviction on Day 19 and having survived made the Big Brother final on Day 24 leaving the house in 3rd place.


Prince Lorenzo

Lorenzo Borghese (born 9 June 1972), commonly known as Prince Lorenzo, is a member of the
House of Borghese The House of Borghese ( , ) is a family of Italian noble and papal background, originating as the Borghese or Borghesi in Siena, where they came to prominence in the 13th century and held offices under the '' commune''. During the 16th century, t ...
, a cosmetics entrepreneur and animal advocate and the featured bachelor on the ninth series of '' The Bachelor''. He was nominated for eviction on Day 8. Prince Lorenzo was evicted from the house on Day 22 after receiving the fewest viewer votes.


Rhian Sugden

Rhian Sugden (born 11 September 1986) is an English glamour model and
Page 3 Page 3, or Page Three, was a British newspaper convention of publishing a large image of a topless female glamour model (known as a Page 3 girl) on the third page of mainstream red top tabloids. '' The Sun'' introduced the feature in Novembe ...
girl. She was nominated for eviction on Day 3 with Jasmine Lennard but survived the vote. She was then nominated again on Day 12 and was evicted on Day 15.


Samantha Brick

Samantha Brick (born 1971) is a journalist who is publicly known for a column in the ''
Daily Mail The ''Daily Mail'' is a British daily Middle-market newspaper, middle-market Tabloid journalism, tabloid conservative newspaper founded in 1896 and published in London. , it has the List of newspapers in the United Kingdom by circulation, h ...
'', ''Why Women Hate Me for Being Beautiful''. On Day 17, she was the fourth housemate to be evicted, after losing votes to Coleen and Danica.


The Situation

Michael Sorrentino Michael Paul Sorrentino (born July 4, 1982), also known as The Situation, is an American television personality. He appeared on all six seasons of the MTV reality show ''Jersey Shore'' from 2009 through 2012, and has since returned to the franc ...
(born 4 July 1982), aka "The Situation", is best known as a cast member on the American
reality show Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...
''
Jersey Shore The Jersey Shore, commonly called the Shore by locals, is the coast, coastal region of the U.S. state of New Jersey. The term encompasses about of shore, oceanfront bordering the Atlantic Ocean, from Perth Amboy, New Jersey, Perth Amboy in the n ...
''. He was nominated for eviction on Day 8, but survived. On Day 24, finale night, he finished in fourth place.


Weekly summary


Nominations table


Notes


Ratings and reception

On 15 August 2012, the launch show drew 2.7 million viewers, and is down on the ninth series earlier in January which drew 3.5 million viewers. On 7 September 2012, the finale show drew 2.1 million viewers, and again is down on the ninth series by a million viewers.


Television ratings

Official ratings are taken from
BARB Barb or the BARBs or ''variation'' may refer to: People * Barb (name), a list of people and fictional characters with the given name or surname * Barb, a term used by fans of Nicki Minaj to refer to themselves * The Barbs, a band Places * Barb, ...
.


References


External links

*
Official Celebrity Big Brother Page
* {{Big Brother UK 2012 British television seasons 10