Celcom

Celcom Axiata Berhad, DBA Celcom, is the oldest mobile telecommunications provider in Malaysia. Celcom is a member of the Axiata group of companies.

Being one of the very few companies in Malaysia to originally obtain a cellular phone license, it successfully introduced mobile telephony in Malaysia through its ART-900 (Automatic Radio Telephone) service, using first-generation (analogue) ETACS (Extended Total Access Communication System) specifications of the United Kingdom, a derivative of the US-AMPS (Advanced Mobile Phone System) technology. The ETACS ART-900 was started using the prefix "010".

Celcom now uses the dialling prefix identifier of "013" and "019" and offer digital GSM (Groupe Speciale Mobile), an originally European standard, now largely a world standard for mobile communications. The original frequency band for GSM is 900 MHz and was soon extended to 1800 MHz to cater for much wider bandwidth requirements. The 2100 MHz band is used for their dual-channel HSPA+ network. Celcom is also licensed and has been operating FDD-LTE on 1800 MHz and 2600 MHz.

Through the Mobile Number Portability by the Malaysian Communications and Multimedia, Celcom also provides Virtual Mobile Operator services. The company also provides rural communications services using CDMA Technology and Satellite Phone.

History

Celcom started its operation as STM Cellular Communications in 1988 with Fleet Group (then-parent company of TV3, NSTP, and Bank of Commerce Berhad/BCB) and Telekom Malaysia as shareholders. Subsequently, Telekom Malaysia sold its 51% shareholding to the TRI group, which was controlled by Tajudin Ramli. Fleet Group's share was transferred to the which was later sold to TRI. In the initial years, Celcom experienced tremendous growth in subscriber base and network coverage under the stewardship of Rosli Man, the President of the company. It was during his tenure that Celcom turned into the leading cellular company in Malaysia. Rosli Man left Celcom in 1996.

When the cellular phone market was opened up in 1995, Celcom upgraded to the GSM900 service and quickly grew to become the largest mobile phone company in Malaysia. Competition soon set in, and several digital mobile carriers competed for market dominance of the cellular phone industry.

During the 1997 Asian financial crisis, Celcom's owner, Tan Sri Tajudin Ramli suffered a debt crunch, and his shareholding in Celcom was seized by Danaharta, the national asset restructuring company. Failure to resolve his debts resulted in the controlling stake in Celcom being sold to Telekom Malaysia, the government-owned incumbent fixed-line operator in 2003. Telekom Malaysia proceeded to merge Celcom with its own mobile-operator subsidiary TMTouch through a reverse takeover of TMTouch.

Celcom was originally listed on the Bursa Malaysia, but after the merger with Telekom Malaysia Berhad, it has since remained private.

Owing to the inferior management of its former management, Celcom was found liable by an arbitration panel in Switzerland for infringing an agreement signed with Deutsche Telekom AG's unit, DeTeAsia in 2002. The tribunal ruled that Celcom was liable to pay DeTeAsia US$177.2 million in principal plus US$16.2 million in interest as well as other legal and arbitration costs. The total sum was about RM740 million, leaving Telekom Malaysia to intensify its efforts at recovering monies from Celcom's previous owners.

On 21 June 2021, Axiata, Telenor and Digi agree to a potential merger of Celcom and Digi to create a stronger telco in Malaysia, coming after advanced discussions that took place two months earlier. If approved, the merger will be completed by the end of 2022. The deal was approved by both Celcom and Digi shareholders on 18 November 2022. The merged company is named CelcomDigi. At completion, Axiata and Telenor will hold equal ownership of 33.1% each in the newly merged company. The merger was completed on 30 November 2022 and the company began its operation the next day.

Coverage, Products, and Services

Celcom operates 2G EDGE, 4G LTE and 4G LTE-A networks.

Celcom has broader and more extensive coverage nationwide in Malaysia, compared to other cellular operators. In 2006, Celcom claimed its dual-band GSM (900/1800 MHz) coverage had reached over 98% of Malaysia's populated area, and 100% through satellite coverage.

In 2006, Celcom launched the first 3G service in Malaysia, covering most major towns where there is a Telekom Malaysia telephone exchange and either HSDPA or EDGE services within radius (GSM UMTS maximum allowed range) with GPRS as basic data coverage.

In 2013, the 4th generation standard of FDD-LTE was deployed gradually nationwide. The initial license is only on the 2,600 MHz band. In the second quarter, its 1,800 MHz band has been redeployed to cater for both 2G and 4G.

In 2015, Celcom offers 2G, 3G, 4G LTE services on its postpaid and Xpax prepaid brands.

In April 2016, the Celcom CEO told '' MalaysianWireless'' that both Ericsson and Huawei would build the Celcom 4G network in Klang Valley from 2016 till 2020. As for other states, Ericsson would build the 4G network in Sabah & Sarawak, Kelantan, Terengganu, and Pahang. Huawei would focus on Penang, Perlis, Perak, and Johor.

In 2017, Celcom had a 90% nationwide mobile service coverage with 3G availability expanding from Klang Valley, Johor Bahru, Melaka, Kulim, and Penang.

As of March 2018, Celcom improved its network experience considerably, especially with the expansion of its 4G and 4G LTE-A population coverage to 88% and 76%.

Back in 2015, Celcom has 3500 4G LTE sites in the country. The Telco aims to offer up to 80% human population coverage by the end of 2016, and 95% of 4G LTE coverage by 2020. Celcom 4G LTE network coverage stood at 94% nationwide while 4G LTE-A coverage is at 90%, as of quarter 3 of 2021.

Celcom Broadband

Celcom Broadband is Malaysia's most popular mobile broadband provider, with 1.534 million subscribers as of the first quarter of 2015. The broadband network covers 86% of Malaysia's populated areas.

Celcom Broadband was awarded the prestigious Frost & Sullivan's Mobile Broadband Provider for two years.

Kolony

Kolony, launched by Celcom on 8 April 2011 was the first-ever SMS-based social networking service in Malaysia. Kolony targeted Malaysian youths and those that wanted to be connected to their family and friends frequently by using their mobile phone. It ran on the regular SMS-based platform, allowing users to participate in social networking activities using the most basic mobile phones with or without a 3G connection. It is a service consisting of a multi-user environment, including software and websites. After only a few weeks of its launch, Kolony recorded a total of 1.5 million subscribers.

Magic SIM

On 4 June 2015, Celcom launched its latest Xpax limited edition simcard package, the Magic SIM. A RM5 Xpax Magic SIM starter pack comes with free basic internet, free 200 MB of high-speed internet, and 20 free minutes free calls and SMS or SMS to Celcom numbers.

Xpax #NoKelentong

On 19 December 2016, Celcom revamped its prepaid plan with the more simplified XPAX #NoKelentong. It removes data restrictions on application usage, 4G only weekend data and off-peak only data.

Celcom Home Wireless

On 15 March 2018, Celcom launched postpaid home wireless broadband.

Yoodo

On 29 January 2018, Celcom launched Yoodo, a brand marketed as a hybrid of conventional prepaid mobile plans.

Current developments

Celcom is the Malaysian partner of the Vodafone mobile community. Celcom's past CEO, Dato’ Seri Mohammed Shazalli Ramly, had been with Celcom since 2005. Ramly left on 31 August 2016 to become the CEO of Telekom Malaysia on 1 May 2017. Michael Kuehner was appointed as the current CEO of Celcom with effective on 1 September 2016.

Demerger from Telekom Malaysia

On 28 September 2007, Telekom Malaysia announced a revamp of its mobile communication units which include Celcom. The revamp plan was to group Celcom under TM International, which houses other TM regional mobile units and defines it as a separate business entity. The restructuring exercise was completed by Q1 2008 and the new business unit listed on the Kuala Lumpur Stock Exchange by Q2 2008.

TM International was renamed as Axiata Group as part of a telecom consortium in Southeast Asia. Its stock exchange code is AXIATA.

Merger Possibility with Telekom Malaysia

In January 2018, Celcom Axiata Bhd CEO Michael Kuehner said the proposed merger between Telekom Malaysia and Axiata Group 'made sense', but it is still up to the shareholders to make the final decision.

Subscribers

As of the first quarter of 2018, Celcom has 9.6 million subscribers in Malaysia. Celcom subscribers dropped from 10.25 million in Q12017.

In that quarter, Celcom's ARPU for postpaid was RM87, and prepaid ARPU stood at RM34.

Axiata and Telenor in Talks to Merge Asian Operations

In 2019, The Edge reported that Axiata Group Bhd and Norwegian Telenor Group are in talks to merge their operations in Asia. It is learnt that post-merger, Axiata will be a shareholder of the merged entity, which is expected to be an investment holding company that owns the enlarged regional mobile service operation.

5G

References

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1988 establishments in Malaysia
Axiata
Mobile phone companies of Malaysia
Telecommunications companies established in 1988
Internet service providers of Malaysia
Companies based in Kuala Lumpur
Malaysian brands
Privately held companies of Malaysia
Malaysian companies established in 1988