Cebuana Lhuillier Pawnshop (formerly known as Agencia Cebuana) commonly known as Cebuana, is a

Philippine The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

-based

pawnshop A pawnbroker is an individual or business (pawnshop or pawn shop) that offers secured loans to people, with items of personal property used as collateral. The items having been ''pawned'' to the broker are themselves called ''pledges'' or ...

and the flagship brand of PJ Lhuillier Group of Companies.

Jean Henri Lhuillier Jean Henri Diago Lhuillier (, born March 24, 1969) is a Filipino businessman, diplomat and sports patron. He is the President and CEO of the PJ Lhuillier Group of Companies, which operates and manages Cebuana Lhuillier, the largest micro financi ...

is the current President and

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especiall ...

of Cebuana. Cebuana Lhuillier is a non-banking financial institution offering services such as pawn-broking, money remittance,

insurance Insurance is a means of protection from financial loss in which, in exchange for a fee, a party agrees to compensate another party in the event of a certain loss, damage, or injury. It is a form of risk management, primarily used to hedge ...

, bills payment, remit-to-account, corporate payout, collections, and e-loading. It is headquartered in

Makati Makati ( ), officially the City of Makati ( fil, Lungsod ng Makati), is a 1st class highly urbanized city in the National Capital Region of the Philippines. Makati is the financial center of the Philippines; it has the highest concentratio ...

History

Cebuana Lhuillier Pawnshop began with four pawnshop outlets in

Metro Manila Metropolitan Manila (often shortened as Metro Manila; fil, Kalakhang Maynila), officially the National Capital Region (NCR; fil, link=no, Pambansang Punong Rehiyon), is the capital region, seat of government and one of three List of metrop ...

in the mid-1980s. In 1968,

Philippe Jones Lhuillier Philippe Jones Lhuillier (born July 23, 1945) is a Filipino diplomat, businessman and philanthropist. He is the current Philippine ambassador to Spain. From 1999 to 2010, he was the ambassador to Italy and the chairman of the Philippine’s lar ...

, Henry Lhuillier's son, opened the first Lhuillier pawnshop at

Libertad Street Avenida Antonio Arnáiz Somoza, or simply Avenida Arnáiz, formerly known as ''Calle Libertad'' and then ''Calzada de Pásay'', is a major east–west collector road that links Makati and Pasay in the Philippines. It stretches across western Metro ...

Pasay Pasay, officially the City of Pasay ( fil, Lungsod ng Pasay; ), is a 1st class highly urbanized city in the National Capital Region of the Philippines. According to the 2020 census, it has a population of 440,656 people. Due to its location j ...

under the

trade name A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name ...

Agencia Cebuana. It traces its roots to

Cebu Cebu (; ceb, Sugbo), officially the Province of Cebu ( ceb, Lalawigan sa Sugbo; tl, Lalawigan ng Cebu; hil, Kapuroan sang Sugbo), is a province of the Philippines located in the Central Visayas region, and consists of a main island and ...

, where then-

French French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with France ...

Consul Consul (abbrev. ''cos.''; Latin plural ''consules'') was the title of one of the two chief magistrates of the Roman Republic, and subsequently also an important title under the Roman Empire. The title was used in other European city-states th ...

to the Philippines, Henry Lhuillier established his first chain of Agencias in 1935. Throughout the 70's and 80's, Philippe Jones Lhuillier opened more agencies in

. The company pursued further nationwide expansion in 1987 and adopted the trade name, “Cebuana Lhuillier.” In 1998, Philippe Jones Lhuillier was appointed the Philippine

Ambassador An ambassador is an official envoy, especially a high-ranking diplomat who represents a state and is usually accredited to another sovereign state or to an international organization as the resident representative of their own government or sov ...

Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...

. Philippe Jones Lhuillier's son, Jean Henri Lhuillier, took the helm and became Cebuana Lhuillier Pawnshop's president and chief executive officer in the same year. Jean Henri Lhuillier introduced Cebuana Lhuillier Pawnshop's auxiliary services remittance, insurance, bills payment, money changer, e-load, remit-to-account, corporate payout, and collections service. It also became the first pawnshop and money remittance company to offer a membership rewards program for its clients in 2010. In the following year, Cebuana Lhuillier branches hit the 1,500 mark. In 2014, the firm started to reach out to potential customers in areas with limited access through its Cebuana Lhuillier On Wheels.

Social Involvement

The firm owns several teams in the PBA D-League (

Cebuana Lhuillier Gems The PBA Developmental League, or PBA D-League, is the Philippine Basketball Association's official minor league basketball organization. History The PBA D-League was conceptualized after the collapse of the proposed merger between the Philip ...

Metropolitan Basketball Association The Metropolitan Basketball Association (MBA), or Metroball, was a Professional sports, professional basketball league in the Philippines that ran from March 7, 1998, to July 26, 2002. History The MBA played its first game on March 7, 1998, at t ...

(

Cebu Gems The Cebu Gems also known as Cebuana Lhuillier Gems were a professional basketball team in the now-defunct Metropolitan Basketball Association from 1998 to 2002. The team was owned by Jean Henri Lhuillier. The team played its home games at the Cebu ...

) &

Philippine Basketball League The Philippine Basketball League (PBL) was a commercial semi-professional basketball league in the Philippines. The league was composed of several commercial teams with several collegiate and provincial stars. History The PBL was formed on Ma ...

(Lhuillier Jewelers). CL has also organised

tennis tournaments List of current and past men's and women's tennis tournaments. Criteria for inclusion: *The tournament is notable enough to have its own article on Wikipedia *Historic tournaments are included if notability can be established by reliable third par ...

such as Cebuana Lhuillier Age Group Tennis. The firm's president, Jean Henri Lhuillier, is the manager of the Philippine

Davis Cup The Davis Cup is the premier international team event in men's tennis. It is run by the International Tennis Federation (ITF) and is contested annually between teams from competing countries in a knock-out format. It is described by the orga ...

Team, Chairman of the Board of the

Philippine Tennis Association The Philippine Tennis Association (PhilTA) is the national governing body for tennis in the Philippines. Suspension The International Tennis Federation imposed a two-year suspension against PhilTA in late 2020 due to a leadership crisis within t ...

(PhilTA), and also serves as the president of

Amateur Softball Association of the Philippines The Amateur Softball Association of the Philippines is the national governing body for softball in the Philippines. It is accredited by the International Softball Federation which is the governing body for the sport of softball in the world. It c ...

The firm has its own

foundation Foundation may refer to: * Foundation (nonprofit), a type of charitable organization ** Foundation (United States law), a type of charitable organization in the U.S. ** Private foundation, a charitable organization that, while serving a good cau ...

, the Cebuana Lhuillier Foundation Inc., which conducts

medical missions Medical missions is the term used for Christian missionary endeavors that involve the administration of medical treatment. As has been common among missionary efforts from the 18th to 20th centuries, medical missions often involves residents of t ...

relief operation Humanitarian aid is material and logistic assistance to people who need help. It is usually short-term help until the long-term help by the government and other institutions replaces it. Among the people in need are the homeless, refugees, and v ...

s for disaster-stricken areas, and feedings programs. It also has a nationwide scholarship program and Alternative Learning System community learning centers.

References

Cebuana Lhuiller Official Charge Rates
*http://moneymanila.blogspot.com/2011/01/cebuana-lhuillier-pera-padala-ofw.html *https://web.archive.org/web/20111107154112/http://www.manilatimes.net/index.php/business/top-business-news/10203-cebuana-lhuillier-to-expand-network *https://web.archive.org/web/20160304040457/http://www.businessweekmindanao.com/2011/10/31/cebuana-lhuillier-targets-200-more-branches-by-next-year/ *http://www.filipinoreporter.us/business-and-finance/investments/618-agent-cebuana-lhuillier-visits-moneygram-in-dallas.html *http://phildevfinance.posterous.com/cebuana-lhuillier-to-use-mobile-phones-for-re

*http://computerworld.com.ph/tag/cebuana-lhuillier-pawnshops/ *http://www.goldstardailynews.com/business/8347-get-more-benefits-from-new-cebuana-lhuillier-24k-card.html *http://chinabusinessphilippines.com/index.php?option=com_content&view=article&id=1284:cebuana-lhuilliers-isang-milyong-pasasalamat&catid=35:peopleevents&Itemid=129 *http://www.zambotimes.com/archives/43571-Country146;s-largest-pawnshop-chain-launches-Happiest-Pinoy-2012-search-in-Davao-City.html *http://www.sunstar.com.ph/cebu/business/2012/02/29/insurance-firm-promotes-optimism-search-happiest-pinoy-208808 *http://www.mb.com.ph/articles/352472/search-for-happiest-pinoy-launched *http://ramragandan.blogspot.com/2007/01/knowing-your-lhuilliers.html *http://www.unomagazine.com.ph/2010/05/king-of-pawn-jean-henri-lhuillier/ *https://web.archive.org/web/20100604194145/http://lifestyle.inquirer.net/wellness/wellness/view/20100601-273141/How-sports-helps-Jean-Henri-Lhuillier-manage-his-bottomline *http://www.pages.ph/2008/05/a-cebu-gem-he-shines-in-rp-sports/ *http://mimpss.wordpress.com/tag/jean-henri-d-lhuillier/ *http://www.ofwngayon.com/tag/ambassador-philippe-j-lhuillier/ *http://dfa.gov.ph/main/index.php/news-from-rp-embassies/712-ambassador-lhuillier-receives-italian-award * *http://www.newsflash.org/2004/02/be/be004261.htm *http://www.balikbayanmagazine.com/index.php?option=com_content&view=article&id=239:a-good-man-with-a-good-heart-a-conversation-with-philippe-cebuana-lhuillier&catid=81:business{{dead link, date=August 2017 , bot=InternetArchiveBot , fix-attempted=yes Pawn shops Financial services companies established in 1988 Retail companies established in 1988 Companies based in Makati