''Catfish'' is a 2010 American documentary film directed by
Henry Joost and
Ariel Schulman. It involves a young man,
Nev, being filmed by his brother and friend, co-directors Ariel and Henry, as he builds a romantic relationship with a young woman on the social networking website
Facebook
Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
.
The film was a critical and commercial success. It led to an
MTV
MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
reality TV series, ''
Catfish: The TV Show''. The film is credited with coining the term
catfishing
Catfishing refers to the creation of a fictitious online persona, or fake identity (typically on social networking platforms), with the intent of deception, usually to mislead a victim into an online romantic relationship or to commit finan ...
: a type of deceptive activity involving a person creating a fake social networking presence for nefarious purposes.
Overview
Young photographer
Nev Schulman lives with his brother Ariel in
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
. Abby Pierce, an 8-year-old
child prodigy
A child prodigy is, technically, a child under the age of 10 who produces meaningful work in some domain at the level of an adult expert. The term is also applied more broadly to describe young people who are extraordinarily talented in some f ...
artist in rural
Ishpeming, Michigan
Ishpeming ( ) is a city in Marquette County, Michigan, United States. Located in the Upper Peninsula, the population was 6,140 at the 2020 United States census, 2020 census, less than it was in the 1950s and 1960s when the Iron ore mines employ ...
, sends Nev a painting of one of his photos. They become
Facebook
Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
friends, which broadens to include Abby's family, including her mother Angela (Wesselman); Angela's husband Vince; and Abby's attractive and older half-sister Megan, who lives in
Gladstone, Michigan
Gladstone is a city in Delta County in the Upper Peninsula of the U.S. state of Michigan. First settled in 1877, Gladstone's original name was Minnewasca. The population was 5,257 according to the 2020 census, The U.S. Highways 2 and 41 run ...
.
For a documentary, Ariel and Henry Joost film Nev as he begins an
online relationship with Megan. She sends him
MP3
MP3 (formally MPEG-1 Audio Layer III or MPEG-2 Audio Layer III) is a coding format for digital audio developed largely by the Fraunhofer Society in Germany under the lead of Karlheinz Brandenburg. It was designed to greatly reduce the amount ...
s of song covers she performs for him, but Nev discovers that they are all taken from performances on
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
. He later finds evidence that Angela and Abby have lied about other details of Abby's art career. Ariel urges Nev to continue the relationship for the documentary, although Nev seems reluctant to carry on. The trio decide to travel to Michigan to make an impromptu appearance at the Pierces' house and confront Megan directly. As they arrive at the house, Angela takes some time to answer the door, but is welcoming and seems happy to finally meet Nev in person. She also tells him that she has recently begun
chemotherapy
Chemotherapy (often abbreviated chemo, sometimes CTX and CTx) is the type of cancer treatment that uses one or more anti-cancer drugs (list of chemotherapeutic agents, chemotherapeutic agents or alkylating agents) in a standard chemotherapy re ...
for uterine cancer. After leaving multiple messages while trying to call Megan, Angela drives Nev and Ariel to see Abby herself. While talking with Abby and her friend alone, Nev learns that Abby never sees her sister and rarely paints.
The next morning, Nev wakes up to a text message from Megan saying that she has had a long-standing alcohol problem and has decided to check into rehab and cannot meet him, which is confirmed by one of Megan's Facebook friends, but Nev realizes that this is likely another lie from Angela. After meeting with the family back at their house, Angela admits that the pictures of Megan were of a family friend, that her daughter Megan really is in rehab downstate and that Angela had really painted each of the paintings that she had sent to Nev. Nev thus realizes that, while believing he was talking to Megan, it was really Angela posing as her with an alternate Facebook account and mobile phone. As he sits for a drawing, Angela confesses that the various Facebook profiles were all maintained by her, but that through her friendship with Nev, she had reconnected with the world of painting, which had been her passion before she sacrificed her career to marry Vince—who has two severely mentally disabled children who require constant care. Through a conversation with Vince himself, the siblings learn that Angela had told him (falsely) that Nev was paying for her paintings, and that he had encouraged her to seize the opportunity to have him as a patron.
Vince, talking with Nev, tells the story about how live cod were shipped along with catfish in the same tanks to keep the cod active, and thus ensure the quality of the fish. He further explains this as a metaphor on how there are people in everyone's lives who keep them alert, active, and always thinking, It is implied that he believes Angela to be such a person.
Some time after, Nev receives a package labeled as being from Angela herself; it is the completed drawing that she labored over during their meeting, although Nev seems ambivalent in his feelings about it.
On-screen text then informs the viewer that Angela did not have cancer, there was no Megan at the downstate rehab facility, and she doesn't know the girl in the pictures. Over the course of their nine-month correspondence, Angela and Nev exchanged more than 1,500 messages. It was revealed later that the girl in the pictures was Aimee Gonzales, a professional model and photographer, who lives in
Vancouver, Washington
Vancouver ( ) is a city on the north bank of the Columbia River in the U.S. state of Washington (state), Washington, located in Clark County, Washington, Clark County. Founded in 1825 and incorporated in 1857, Vancouver had a population of 190, ...
, with her husband and two children. In October 2008, two months after the events, Ronald, one of Vince's twin sons, has died. Angela deactivated her 15 other profiles and changed her Facebook profile to a picture of herself, and now has a website to promote herself as an artist. Nev is still on Facebook and has more than 732 friends, including Angela.
Title
In the film, Vince, the husband of the "catfish", relays a story of how, when live
cod
Cod (: cod) is the common name for the demersal fish genus ''Gadus'', belonging to the family (biology), family Gadidae. Cod is also used as part of the common name for a number of other fish species, and one species that belongs to genus ''Gad ...
were shipped to Asia from North America, the fish's inactivity in their tanks resulted in only mushy flesh reaching the destination. However, fishermen found that putting
catfish
Catfish (or catfishes; order (biology), order Siluriformes or Nematognathi) are a diverse group of ray-finned fish. Catfish are common name, named for their prominent barbel (anatomy), barbels, which resemble a cat's whiskers, though not ...
in the tanks with the cod kept them active, and thus ensured the quality of the fish. The story originates from Pastor
Chuck Swindoll
Charles Rozell Swindoll (born October 18, 1934) is an evangelical Christian pastor, author, educator, and radio preacher. He founded Insight for Living, headquartered in Frisco, Texas, which airs a radio program of the same name on more than 2 ...
.
Vince then states that his wife Angela acts as a catfish, keeping the lives of those around her interesting. The title of the film is based on this dialogue, and it is where the term "to catfish" comes from.
Production
To portray Megan and her family, Angela used pictures that Gonzales had posted on Facebook. The documentary's filmmakers compensated Gonzales for her involuntary appearance in ''Catfish'', and she participated in publicity for the film.
Authenticity
Following the film's premiere at the
Sundance Film Festival
The Sundance Film Festival is an annual film festival organized by the Sundance Institute. It is the largest independent film festival in the United States, with 423,234 combined in-person and online viewership in 2023.
The festival has acted ...
, a Q&A session was abruptly ended, when an audience member suggested that ''Catfish'' may actually be a "faux-documentary". Ariel Schulman dismissed this opinion with the reply, "Oh, so you're saying that my brother is the best actor in the world? Let's hear it for my brother! The next
Marlon Brando
Marlon Brando Jr. (April 3, 1924 – July 1, 2004) was an American actor. Widely regarded as one of the greatest cinema actors of the 20th century,''Movies in American History: An Encyclopedia'' , ladies and gentlemen! Thank you very much! Oh, and we're the best writers in Hollywood? Thank you everyone!" After the screening, documentary-filmmaker
Morgan Spurlock approached the film's producers and called ''Catfish'' "the best fake documentary" he had ever seen.
The veracity of Angela Wesselman-Pierce's life, as presented in the film, is not in question and has been confirmed by independent news sources. A month after the film's theatrical release, Wesselman-Pierce was interviewed on ABC's
20/20,
and the ''
Los Angeles Times
The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'' ran a profile on her. A year later, ''
The Mining Journal
''The Mining Journal'' is the predominant daily newspaper of Marquette, Michigan, and the Upper Peninsula of Michigan.
Like most market-dominant daily papers, the ''Journal'' is a six-day paper. ''The Mining Journal'' is distributed over a wide ...
'' revisited her story in a two-part profile, highlighting Wesselman-Pierce's involvement with the ''North of the 45th Parallel 2011'' exhibition at the DeVos Art Museum on the campus of
Northern Michigan University
Northern Michigan University (Northern Michigan, Northern or NMU) is a public university in Marquette, Michigan, United States. It was established in 1899 by the Michigan Legislature as Northern State Normal School. In 1963, the state designa ...
.
Some journalists and film critics have cast doubt on the filmmakers' motivations.
Kyle Buchanan of ''
Movieline
''Movieline'' was a Los Angeles–based film and entertainment magazine, launched in 1985 as a local magazine, which went national in 1989. Known for its cult status and popularity among film critics, the magazine eventually was retooled and nam ...
'' questions why the filmmakers would begin obsessively documenting Nev's online relationship so early on, and argues that it is highly improbable that media-savvy professionals like the Schulmans and Joost would not use the Internet to research Megan and her family before meeting them. Buchanan and others have suggested that the filmmakers likely discovered the fabrications in Wesselman-Pierce's story earlier than is presented in the film and pretended to be fooled only so that they could exploit her story for the documentary.
Release
The film had a
limited release
__FORCETOC__
Limited theatrical release is a film distribution strategy of releasing a new film in a few cinemas across a country, typically art house theaters in major metropolitan markets. Since 1994, a limited theatrical release in the Unite ...
on September 17, 2010.
The
Rogue Pictures
Rogue (originally Rogue Pictures) is an American independent production company founded in 1998 by Matt Wall and Patrick Gunn, originally started off as a genre film label of the Universal-affiliated independent film studio October Films and was ...
unit of
Relativity Media
Relativity Media, LLC is an American independent media company founded in 2004 by Lynwood Spinks and Ryan Kavanaugh. The company brokered film finance deals and later branched into film production and other entertainment ventures. The company ...
acquired ''Catfish'' in a bidding war with
Paramount Pictures
Paramount Pictures Corporation, commonly known as Paramount Pictures or simply Paramount, is an American film production company, production and Distribution (marketing), distribution company and the flagship namesake subsidiary of Paramount ...
, after
Brett Ratner
Brett Ratner (born March 28, 1969) is an American film director and producer. He directed the Rush Hour (film series), ''Rush Hour'' film series, ''The Family Man'', ''Red Dragon (2002 film), Red Dragon'', ''X-Men: The Last Stand'', ''Tower Heist ...
endorsed the film.
''Catfish'' was released on Blu-ray and DVD on January 4, 2011.
MTV series
The Schulmans teamed up with
MTV
MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
to produce a
reality television
Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...
series similar to the idea of the documentary but which focuses on the lives of others who have been entangled in an online relationship with another person. It premiered on November 12, 2012.
Reception
The film was well received by critics. On
Rotten Tomatoes
Rotten Tomatoes is an American review aggregator, review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee ...
it has an approval rating of 79% based on 156 reviews. The site's consensus being "''Catfish'' may tread the line between real-life drama and crass exploitation a little too unsteadily for some viewers' tastes, but its timely premise and tightly wound mystery make for a gripping documentary".
On
Metacritic
Metacritic is an American website that aggregates reviews of films, television shows, music albums, video games, and formerly books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created ...
the film has a score of 65% based on reviews from 29 critics, indicating "generally favorable" reviews.
''
Time
Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' magazine did a full-page article, written by Mary Pols in a September 2010 issue, saying "as you watch ''Catfish'', squirming in anticipation of the trouble that must lie ahead―why else would ''this'' be a movie?―you're likely to think this is the real face of social networking."
At the
2010 Sundance Film Festival
The 26th annual Sundance Film Festival was held from January 21, 2010, until January 31, 2010, in Park City, Utah, Park City, Utah.
Awards
*Grand Jury Prize: Documentary - ''Restrepo (film), Restrepo''
*Grand Jury Prize: Dramatic - ''Winter's Bone ...
, Alison Willmore of
IFC described it as a "sad, unusual love story."
John DeFore of ''
The Hollywood Reporter
''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade pap ...
'' called ''Catfish'' "jaw-dropping" and "crowd-pleasing", but said that it "will require clever marketing in order to preserve the surprises at its core."
Kyle Buchanan of ''
Movieline
''Movieline'' was a Los Angeles–based film and entertainment magazine, launched in 1985 as a local magazine, which went national in 1989. Known for its cult status and popularity among film critics, the magazine eventually was retooled and nam ...
'' asked if "easily the most buzzed-about documentary" at Sundance had "a truth problem", and reported that an audience member questioned whether it was a documentary at all.
Roger Ebert
Roger Joseph Ebert ( ; June 18, 1942 – April 4, 2013) was an American Film criticism, film critic, film historian, journalist, essayist, screenwriter and author. He wrote for the ''Chicago Sun-Times'' from 1967 until his death in 2013. Eber ...
of the ''
Chicago Sun-Times
The ''Chicago Sun-Times'' is a daily nonprofit newspaper published in Chicago, Illinois, United States. Since 2022, it is the flagship paper of Chicago Public Media, and has long held the second largest circulation among Chicago newspaper ...
'' referred to these questions as a "severe cross-examination" and that filmmakers "protested their innocence, and indeed everyone in the film is exactly as the film portrays them."
''
Total Film
''Total Film'' was a British film magazine published 13 times a year (published monthly with a summer issue added, between the July and August issues, every year since issue 91, 2004) by Future Publishing. The magazine was launched in 1997 and of ...
'' described the film as "funny, unsettling and thoroughly engrossing... the end result is a compulsive, propulsive study of relationships virtual and real".
Lawsuits
The film has been the subject of two lawsuits concerning songs used in the film without being attributed to their creators. Relativity Media has concluded that, due to these lawsuits, the film will never be profitable.
References
External links
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*
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{{DEFAULTSORT:Catfish
2010 films
2010 documentary films
2010 independent films
American documentary films
2010s English-language films
Films shot in Michigan
Films shot in New York City
American independent films
Films directed by Henry Joost and Ariel Schulman
Films scored by Mark Mothersbaugh
Relativity Media films
Rogue (company) films
Films adapted into television shows
Films about social media
Documentary films about the Internet
Documentary films about the arts
2010 directorial debut films
2010s American films
English-language documentary films
English-language independent films