Catch is a brand owned by the
DS Group, operating in the Indian food and beverage industry.
As of April 2024, it was reported to be among the top five spice brands in India. The brand also announced plans to expand its presence in southern India. Its turnover was estimated at ₹1,000 crore in 2024. Catch's product range includes
salts
In chemistry, a salt or ionic compound is a chemical compound consisting of an assembly of positively charged ions ( cations) and negatively charged ions (anions), which results in a compound with no net electric charge (electrically neutral). ...
,
spices
In the culinary arts, a spice is any seed, fruit, root, Bark (botany), bark, or other plant substance in a form primarily used for flavoring or coloring food. Spices are distinguished from herbs, which are the leaves, flowers, or stems of pl ...
,
herbs,
bottled water
Bottled water is drinking water (e.g., Water well, well water, distilled water, Reverse osmosis, reverse osmosis water, mineral water, or Spring (hydrology), spring water) packaged in Plastic bottle, plastic or Glass bottle, glass water bott ...
, mixers,
juices
Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. It can also refer to liquids that are flavored with concentrate or other biological food sources, such as meat or seafood, ...
, and
carbonated beverages.
History
Catch Foods was launched by the DS Group as part of its expansion into the food sector. The brand was introduced in 1987 with a line of rotary top table salt and pepper sprinklers.
In 2000, the company expanded its product line with the launch of Catch Spices, which included whole and blended spices.
Catch Spices initially adopted Low-Temperature Grinding (LTG) technology for processing spices. The brand later implemented cryogenic grinding techniques, a method used to preserve the natural flavor, color, and aroma of spices during production.
Over time, the brand expanded its portfolio to include blended spices, cooking pastes, whole spices, grinders, and iodized pink rock salt.
In 2023, the company introduced Kitchen Art, a sub-brand offering ready-to-cook gravies.
Campaigns
In 2013, Catch Spices launched the ''Zara Sa'' advertising campaign featuring actress
Juhi Chawla.
That same year,
Vidya Balan was appointed as a brand ambassador for the company. In 2022, the brand updated its tagline from ''#Catch Ka Koi Match Nahin'' to ''#Kyunki Khana Sirf Khana Nahi Hota'', and introduced actors
Akshay Kumar
Akshay Hari Om Bhatia (born Rajiv Hari Om Bhatia; 9 September 1967), known professionally as Akshay Kumar (), is an Indian actor and film producer working in Hindi cinema. Referred to in the media as "Khiladi Kumar", through his career span ...
and
Bhumi Pednekar as brand ambassadors. A television commercial released during the same period featured Akshay Kumar and
Kriti Kharbanda. In 2023, the company launched the ''#MaakaEhsaas'' campaign, along with another advertisement themed around ''Karwa Chauth ka Chand''. In June of that year, DS Group introduced the ''#CatchTheRightBin'' initiative under the Catch brand to raise awareness about waste segregation and responsible disposal practices. In January 2025, the brand released two television commercials featuring actors Akshay Kumar and
Rajpal Yadav.
Operations
As of 2024, Catch's product portfolio includes over 125 variants across nine categories, with approximately 300
stock-keeping units (SKUs). The brand's distribution network reportedly covers around 700,000 retail outlets across India.
Awards and recognition
In 2024, Catch Foods received a Silver award in the ''Holiday, Seasonal, or Festival Marketing'' category at the e4m Indian Marketing Awards. The ''Maa Ka Ehsaas'' campaign was recognized with two Mobexx Gold Awards.
Catch Grinders received an India Star Award for Excellence in Packaging, and the packaging designs for Catch products were shortlisted for the WorldStar Global Packaging Awards.
References
{{Reflist
External links
Official website
Indian brands
Indian companies established in 1987