Carri Munden is an English fashion designer. Born as Carri Munden, she is credited as Carri Mundane and CassettePlaya, her fashion label. She currently works as a stylist and creative director and lives in London.

Career

Carri as cassette playa has presented her work four times at Fashion East MAN, an initiative for new menswear as part of

London Fashion Week London Fashion Week (LFW) is a clothing trade show that takes place in London, England, twice a year, in June and September. Showcasing over 250 designers to a global audience of influential media and retailers, it is one of the 'Big Four' fash ...

, and also showcased her work in a Pitti Immagine sponsored exhibition as part of the

Milan Fashion Week Milan Fashion Week () is a clothing trade show held semi-annually in Milan, Italy. Upcoming autumn/winter fashions are showcased in February/March of each year, and upcoming spring/summer fashions are showcased in September/October of each year ...

. Her first MAN showcase was a film installation (MAN Fall/Winter 2006/07), then a show "L.S.I" for Spring/Summer 2007, followed by a film shown on the runway and then her "Future Primitive" show for Spring/Summer 2008. Carri has collaborated with Nike on designs on 3 occasions. In collaboration with Nike, a Cassette Playa Nike Blazer Premium shoe was exclusively created and featured in her Spring/Summer 2008 show. It was then released in selected international stores in late 2008. 2009 saw the release of both a capsule collection of clothing - "Nike x Cassette Playa Rivalry Collection" and a cassette playa Nike Dunk shoe. In addition to her line, Munden has worked as a stylist for

music videos A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

and

tours Tours ( ; ) is the largest city in the region of Centre-Val de Loire, France. It is the Prefectures in France, prefecture of the Departments of France, department of Indre-et-Loire. The Communes of France, commune of Tours had 136,463 inhabita ...

. She says of those she works with, "We have the same references... I translate their sound into clothes." She met artist and friend Mathangi Arulpragasam while the latter was looking to include a subject in one of her

films A film, also known as a movie or motion picture, is a work of Visual arts, visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are gen ...

; she describes the two as "the only weirdos in west London" at the time. Carri has worked with artists including M.I.A.,

2NE1 2NE1 (, ) is a South Korean girl group formed by YG Entertainment in 2009. The group consists of Park Bom, Bom, CL (rapper), CL, Sandara Park, Dara, and Minzy. Known for their Experimental music, musical experimentation, fashion, and stage pre ...

Nicki Minaj Onika Tanya Maraj-Petty (born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian rapper, singer, and songwriter. Regarded as the "Queen of Rap" and one of the most influential rappers of all time, she is noted for her ...

Skepta Joseph Olaitan Adenuga Jr. (born 19 September 1982), known professionally as Skepta, is a British grime MC, rapper, record producer and DJ. Alongside his younger brother Jme, he briefly joined Roll Deep before they became founding members of ...

Boy Better Know Boy Better Know, often abbreviated as BBK, is a British grime collective and record label. The collective was founded in North London in 2005 as an independent record label by brothers Jamie and Joseph Adenuga, better known as Jme and Skepta, ...

( JME modelled in the first cassetteplaya catwalk), Ruff Sqwad,

MNEK Uzoechi Osisioma "Uzo" Emenike (; born 9 November 1994), professionally known by his stage name MNEK ( ; a gramogram of Emenike), is a British singer, songwriter and record producer. He has been nominated for a Grammy and a Brit Award, and ha ...

, Mykki Blanco,

Brooke Candy Brooke Dyan Candy (born July 20, 1989) is an American rapper, singer, songwriter, and tattoo artist. Raised in the suburbs of Los Angeles, she rose to prominence after starring in Grimes' music video for " Genesis" (2012). Following its success ...

, Riff Raff (rapper) and

Danny Brown Daniel Dewan Sewell (born March 16, 1981), better known as Danny Brown, is an American rapper, singer and songwriter from Detroit, Michigan. He was described by MTV in 2011 as "one of rap's most unique figures in recent memory". After amassing ...

Her designs have also been worn by

Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...

Lil Wayne Dwayne Michael Carter Jr. (born September27, 1982), known professionally as Lil Wayne, is an American rapper. He is often regarded as one of the most influential hip hop artists of his generation, as well as one of the greatest rappers of all ...

Rita Ora Rita Sahatçiu Ora (; born Rita Sahatçiu; 26 November 1990) is a British singer-songwriter, television personality, and actress. Born in Pristina, modern-day Kosovo, she rose to prominence when she featured on DJ Fresh's 2012 single, "Hot Rig ...

and

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, businesswoman, and actress. One of the List of music artists by net worth, wealthiest musicians in the world, List of awards and nominations received by Rihanna, her vario ...

. Munden was a contributing fashion editor of Super Super magazine, contributor and stylist for '' i-D,'' and has collaborated with Nicola Formichetti of '' Dazed & Confused''. Munden has also styled and art directed Billionaire Boys Club lookbooks and an editorial shoot for Dazed & Confused, and "Dunk Be True", an exhibition in the East End of London, focusing on the iconic

Nike Dunk Nike Dunk is a line of shoes released by Nike, Inc., Nike in 1985. Originally released as a basketball shoe, the popularity of the shoe among the skating community also led to the creation of a variant used for skateboarding. The shoe is offered ...

, in which she also appeared. She was commissioned by M.I.A. to contribute artwork for her 2007 album '' Kala''. Munden graduated in fashion design at the

University of Westminster The University of Westminster is a public university, public university based in London, United Kingdom. Founded in 1838 as the Royal Polytechnic Institution, it was the first Polytechnic (United Kingdom), polytechnic to open in London. The Po ...

. In 2007, Munden was nominated for "Best Menswear Designer" at the British Fashion Awards, alongside Christopher Bailey and

Alexander McQueen Lee Alexander McQueen (17 March 1969 – 11 February 2010) was a British fashion designer and couturier. He founded his own Alexander McQueen (brand), Alexander McQueen label in 1992 and was chief designer at Givenchy from 1996 to 2001. His ac ...

. In 2008, she was named by ''

Rolling Stone magazine ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known ...

'' as "Best Fashion Designer" of 2008 in their "Best of Rock" issue. In July 2008, her work is presented in the "Fashion V Sport" exhibition at London's V&A ( Victoria & Albert Museum). International outlets where her clothes sell include Dover Street Market in London,

Colette Sidonie-Gabrielle Colette (; 28 January 1873 – 3 August 1954), known as Colette or Colette Willy, was a French author and woman of letters. She was also a Mime artist, mime, actress, and journalist. Colette is best known in the English-speaki ...

in Paris, SlamJam in Milan, Seven in New York, IT Hong Kong, and GR8 in Tokyo amongst others. Munden was commissioned by

Nintendo DS The is a foldable handheld game console produced by Nintendo, released globally across 2004 and 2005. The DS, an initialism for "Developers' System" or "Dual Screen", introduced distinctive new features to handheld games: two LCD screens worki ...

to provide vinyl and foil artwork rooted in customisation for the console's

MySims ''MySims'' is a video game developed by EA Redwood Shores and published by Electronic Arts as a spin-off to Maxis's ''The Sims'' franchise for the Wii and Nintendo DS in September 2007, re-released for Microsoft Windows and mobile phones in 200 ...

world game. A 2008 live video jump-dance installation work at the Pitti Uomo in Florence, Italy was particularly well received -showcasing "street gang

pixel In digital imaging, a pixel (abbreviated px), pel, or picture element is the smallest addressable element in a Raster graphics, raster image, or the smallest addressable element in a dot matrix display device. In most digital display devices, p ...

warriors joined by Sci-fi grime boys" sporting varying garments. In 2010, Munden appeared in a fashion-themed episode of series six of '' The Apprentice''. In February 2010 Carri collaborated with

London College of Fashion The London College of Fashion is a constituent college of the University of the Arts London, a public art university in London, England. The college offers undergraduate and postgraduate study, short courses, study-abroad courses and business t ...

to produce "The worlds first augmented reality fashion show". This was presented at

Somerset House Somerset House is a large neoclassical architecture, neoclassical building complex situated on the south side of the Strand, London, Strand in central London, overlooking the River Thames, just east of Waterloo Bridge. The Georgian era quadran ...

as part

In September 2010 Carri created an interactive photobooth designed by KIN design and in collaboration with Onedotzero. "Inspired by Japanese purikura and clad in striking Cassette Playa fabric, the booth offered visitors the opportunity to create their own animated gif using 4 photographs taken inside the booth and overlaid with Cassette Playa graphics of their choice" This booth was also installed at barbican as part of Future Beauty: 30 Years of Japanese Fashion, the

British Film Institute The British Film Institute (BFI) is a film and television charitable organisation which promotes and preserves filmmaking and television in the United Kingdom. The BFI uses funds provided by the National Lottery to encourage film production, ...

Tate Britain Tate Britain, known from 1897 to 1932 as the National Gallery of British Art and from 1932 to 2000 as the Tate Gallery, is an art museum on Millbank in the City of Westminster in London, England. It is part of the Tate network of galleries in En ...

and as part of Dazed Live by Dazed and Confused Carri will be working on a "collaboration" with

SHINee Shinee ( ; ; ; stylized as SHINee) is a South Korean boy band formed by SM Entertainment in 2008. The group consists of four members: Onew, Key (entertainer), Key, Choi Min-ho, Minho, and Taemin. Originally a five-piece band, Jonghyun died on ...

's Key in their next concert outfit, hopefully. After a brief hiatus working on external design projects Carri Munden made a return in SS15 with the newest release from her label Cassette Playa. "The range is an exercise in eccentricity, decorated in bold, psychedelic prints and using meticulously chosen messaging to create a collection that is as distinct as it is astute" A lot of Korean Idols wear her clothes like SHinee's Key and

Aesthetic

Influenced by her subjects' art, Munden has also cited several global traditions including '90s skater fashion, Japanese

anime is a Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, , in Japan and in Ja ...

, African prints,

neon Neon is a chemical element; it has symbol Ne and atomic number 10. It is the second noble gas in the periodic table. Neon is a colorless, odorless, inert monatomic gas under standard conditions, with approximately two-thirds the density of ...

, and '90s

rave A rave (from the verb: '' to rave'') is a dance party at a warehouse, club, or other public or private venue, typically featuring performances by DJs playing electronic dance music. The style is most associated with the early 1990s dance mus ...

as influences in addition to animals, science and science fiction. She describes the CassettePlaya universe as "techno, primal, positive, tribal." CassettePlaya is known a pioneer of the

new rave New rave (also typeset as nu-rave, nu rave or neu rave) is a genre of music described by ''The Guardian'' as "an in-yer-face, DIY disco riposte to the sensitive indie rock touted by bands like Bloc Party." It is most commonly applied to a Brit ...

genre in fashion although CassettePlaya has distanced herself from the term, saying it is "Vacant in retro. It's just a marketing machine.... I guess it was a fun time but I'm more excited about what happens now. The next level – the next generation. There's a mood of neo-spiritualism and futurism that excites me." Her use of paw print fabrics and "evil looking animal masks" led some to describe her fashions as having "a certain wrath-of-Technoticlan vibe." She says "I draw really heavily from ancient hunting rituals, but my collection was also inspired by Eighties and Nineties skate culture...I wanted to bring that ancient

Shamanic Shamanism is a spiritual practice that involves a practitioner (shaman) interacting with the spirit world through Altered state of consciousness, altered states of consciousness, such as trance. The goal of this is usually to direct spiri ...

vibe to the city today." Aztec art was cited as inspiring her use of orange in early lines. She describes some of her designs as "quite cartoon" but that she has "no intention of making people look funny". Designing wear for men, she feels her designs make male wearers more 'masculinated', stating "You have to be hard to carry it off." Interested in

video games A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual fe ...

, her most recent line references YouTube, text messaging and

circuit bending Circuit bending is the creative customization of the circuits within electronic devices such as children's toys and digital synthesizers to create new musical or visual instruments and sound generators. Circuit bending is manipulating a circuit ...

, propelled by her desire to create a

matrix Matrix (: matrices or matrixes) or MATRIX may refer to: Science and mathematics * Matrix (mathematics), a rectangular array of numbers, symbols or expressions * Matrix (logic), part of a formula in prenex normal form * Matrix (biology), the m ...

with wearers "stepping into the gaming world with no way to get back out."

References

External links

Cassetteplaya
on

Myspace Myspace (formerly stylized as MySpace, currently myspace; and sometimes my␣, with an elongated Whitespace character#Substitute images, open box symbol) is a social networking service based in the United States. Launched on August 1, 2003, it w ...

Cassette Playa on ''Pittiimmagine''

Cassette Playa Rendez-Vous Online Showroom
*

Best of Rock 2008: Cassette Playa on ''Rolling Stone'' Magazine

{{DEFAULTSORT:Munden, Carri Alumni of the University of Westminster English fashion designers English women fashion designers English magazine editors Living people Writers from London Year of birth missing (living people)