Cassandra Kelly is an international
advisor
An adviser or advisor is normally a person with more and deeper knowledge in a specific area and usually also includes persons with cross-functional and multidisciplinary expertise. An adviser's role is that of a mentor or guide and differs categor ...
, speaker, and
company director
A board of directors (commonly referred simply as the board) is an executive committee that jointly supervises the activities of an organization, which can be either a for-profit or a nonprofit organization such as a business, nonprofit organi ...
. She is a founding member of the European Union's Global Tech Panel, and Chair of Treasury Corporation of Victoria. She is co-founder of
Pottinger and Atomli Inc. Her thinking on
disruption
Disruption, disruptive, or disrupted may refer to:
Business
* Creative disruption, disruption concept in a creative context, introduced in 1992 by TBWA's chairman Jean-Marie Dru
*Disruptive innovation, Clayton Christensen's theory of industry dis ...
,
diversity
Diversity, diversify, or diverse may refer to:
Business
*Diversity (business), the inclusion of people of different identities (ethnicity, gender, age) in the workforce
*Diversity marketing, marketing communication targeting diverse customers
* ...
,
philanthropy
Philanthropy is a form of altruism that consists of "private initiatives, for the public good, focusing on quality of life". Philanthropy contrasts with business initiatives, which are private initiatives for private good, focusing on material ...
, and business leadership has been featured in articles, speeches and books. She is founder of th
WomanUpprogram providing coaching to aspiring executive women.
Early life and education
Cassandra was born in
Sydney,
Australia. She attended the
University of Sydney
The University of Sydney (USYD), also known as Sydney University, or informally Sydney Uni, is a public university, public research university located in Sydney, Australia. Founded in 1850, it is the oldest university in Australia and is one o ...
and received a Bachelor in
Economics
Economics () is the social science that studies the production, distribution, and consumption of goods and services.
Economics focuses on the behaviour and interactions of economic agents and how economies work. Microeconomics analy ...
(Honours in
Finance), with a major in
Commercial Law
Commercial law, also known as mercantile law or trade law, is the body of law that applies to the rights, relations, and conduct of persons and business engaged in commerce, merchandising, trade, and sales. It is often considered to be a bra ...
/
Accounting. Her Honours year focused on finance and the economics of
developing nations and economics.
Executive career
After working as a
fund manager Fund may refer to:
* Funding is the act of providing resources, usually in form of money, or other values such as effort or time, for a project, a person, a business, or any other private or public institution
** The process of soliciting and gathe ...
, she was hired by
McKinsey & Company
McKinsey & Company is a global management consulting firm founded in 1926 by University of Chicago professor James O. McKinsey, that offers professional services to corporations, governments, and other organizations. McKinsey is the oldest and ...
and moved to
Johannesburg
Johannesburg ( , , ; Zulu language, Zulu and xh, eGoli ), colloquially known as Jozi, Joburg, or "The City of Gold", is the largest city in South Africa, classified as a Megacity#List of megacities, megacity, and is List of urban areas by p ...
, where she was one of the early founders of the global risk management practice. Following that, she worked at
HSBC
HSBC Holdings plc is a British multinational universal bank and financial services holding company. It is the largest bank in Europe by total assets ahead of BNP Paribas, with US$2.953 trillion as of December 2021. In 2021, HSBC had $10.8 tri ...
in
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
and then
Deutsche Bank
Deutsche Bank AG (), sometimes referred to simply as Deutsche, is a German multinational investment bank and financial services company headquartered in Frankfurt, Germany, and dual-listed on the Frankfurt Stock Exchange and the New York Sto ...
where she was based in
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
, leading investment into early fintech/online platforms such as
Tradeweb
Tradeweb Markets Inc. (Tradeweb) is an international financial services company that builds and operates electronic over-the-counter (OTC) marketplaces for trading fixed income products, ETFs, and derivatives. The company was co-founded in 199 ...
, Market Axess and Creditex.
In 2001 she was hired as the Vice President of GMAC Commercial Mortgage Asia, based in
Tokyo
Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...
.
She founded
Pottinger in 2003, a global advisory business, with Nigel Lake. She was initially CEO and then became global chair of Pottinger. She developed Pottinger's proprietary "destination-led strategy" which is used by leaders in business and government. Business Spectator reported that Cassandra drives a responsible and ethical business
culture
Culture () is an umbrella term which encompasses the social behavior, institutions, and norms found in human societies, as well as the knowledge, beliefs, arts, laws, customs, capabilities, and habits of the individuals in these grou ...
through recruitment of individuals "with a true understanding of what feels correct, ethical, decent, humane, authentic behavior. People who have the courage to say 'no' to clients".
Board appointments
In August 2015, Cassandra was appointed as Chairperson o
Treasury Corporation Victoria the central financing authority for the State of Victoria, established by an Act of the Victorian Parliament, having previously been appointed as Deputy Chairperson in 2015.
In 2022, Cassandra was appointed as Chair of FutureFeed https://www.future-feed.com/ commercializing global decarbonization solutions for reducing methanw emissions in ruminant animals. Awards include Bloomberg New Energy Award https://about.bnef.com/blog/bloombergnef-announces-12-climate-innovators-as-the-winners-of-the-2023-bnef-pioneers-award/and Food Planet Prize https://foodplanetprize.org/initiatives/prizewinner-futurefeed/.
Previous board appointments include:
* 2017 - Chair of the NYC-based technology startu
Atomli Inc* 2017 - Chair
Livetiles* 2014 - Director of Flight Centre Travel Group
* 2014 - Chair, Allpress Espresso International
* 2010 - Director, University of New South Wales Foundation, the Fundraising Board of that university
* 2009 - Vice President, Women in Banking & Finance 2006 - Director,
Starlight Children’s Foundation Australia
* 2006 - Director
Children’s Cancer Institute of Australia& Cassandra was also the Chair of the Audit & Risk Management Committee
A former member for the Australian Federal Treasury's Inclusive Workplace Committee
Kelly is also:
A member of the European Union's Global Tech Panel https://eeas.europa.eu/topics/sanctions-policy/50886/about-global-tech-panel_en, a member and Chair of the Global Council of Exponent https://exponent.org/ a global coalition that amplifies gender equity initiatives and partners to spark new ones, a member of The International Advisory Board for The Resolution Project, a member of the Global Leadership Council for MS Research Australia, an advisory council member for the Center for Universal Education at th
Brookings Institution and works with experts in access to global education including the former PM of Australia Hon.
Julia Gillard
Julia Eileen Gillard (born 29 September 1961) is an Australian former politician who served as the 27th prime minister of Australia from 2010 to 2013, holding office as leader of the Australian Labor Party (ALP). She is the first and only ...
.
Recognition
Kelly is an advisor to the
G20
The G20 or Group of Twenty is an intergovernmental forum comprising 19 countries and the European Union (EU). It works to address major issues related to the global economy, such as international financial stability, climate change mitigation ...
, as a member of the B20 Digitalization Taskforce and the Health Taskforce. Previously she was a member of the Infrastructure and Financing Taskforce. In 2014, Kelly spoke at the G20 Finance Ministers and Reserve Bank Governors Meeting, the B20 Summit on Financing Growth and the G(irls)20.
In 2017 she was named one of Australia's Best Chairs.
In 2015, Kelly was named a Director to Watch, by Directors & Boards, a quarterly US journal dedicated to the topics of leadership and corporate governance.
The Australian
''The Australian'', with its Saturday edition, ''The Weekend Australian'', is a broadsheet newspaper published by News Corp Australia since 14 July 1964.Bruns, Axel. "3.1. The active audience: Transforming journalism from gatekeeping to gatewat ...
has quoted her thoughts on business leadership: "we are now living in a world where managements and boards have to be more nimble and collaborative and curious, because we are in an environment where companies have to embrace uncertainty". At Daze of Disruption in 2015, she spoke about the importance of investing outside of
core business
The core business of an organization is an idealized construct intended to express that organization's "main" or "essential" activity.
Core business process means that a business's success depends not only on how well each department performs its ...
operations in order that organisations remain vital in the future.
In 2010 the
Australian Financial Review
''The Australian Financial Review'' (abbreviated to the ''AFR'') is an Australian business-focused, compact daily newspaper covering the current business and economic affairs of Australia and the world. The newspaper is based in Sydney, New S ...
article 'Women to Watch: Cultural Change' in 2010 featured her, as did the Australian Financial Review 100 Women of Influence Awards in 2012, where she was acknowledged as one of the top 10 women in management and on boards. In 2014 she was acknowledged as the
Instyle
''InStyle'' was an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith. In February 2022, it was announced that InStyle would cease print publications and move to a digital-only f ...
magazine's and
Audi's business-woman of style and has subsequently been on the judging panel.
Kelly was made a
Member of the Order of Australia
The Order of Australia is an honour that recognises Australian citizens and other persons for outstanding achievement and service. It was established on 14 February 1975 by Elizabeth II, Queen of Australia, on the advice of the Australian ...
(AM) in the
2019 Queen's Birthday Honours
The 2019 Queen's Birthday Honours are appointments by some of the 16 Commonwealth realms of Queen Elizabeth II to various orders and honours to reward and highlight good works by citizens of those countries. The Birthday Honours are awarded as ...
in recognition of her "significant service to business through executive roles, and as an advocate for gender equity".
Community and philanthropy
In 2012, Cassandra founded The Glass Elevator, a program designed to help connect, engage and inspire women in industry and government.
Cassandra has participated in the Vinnies CEO Sleepout, an annual Australian initiative raising awareness and raising funds to break the cycle of homelessness, and has been a member of the Vinnies' Advisory Board for the event. Thread Publishing has shared her thoughts on philanthropy and how Pottinger was created with the intention of being a social and commercial enterprise.
Publications
The book Leadership Revelations III: How we Achieve the Gender Tipping Point by Avril Henry, published in 2015 featured her thoughts on
gender equality
Gender equality, also known as sexual equality or equality of the sexes, is the state of equal ease of access to resources and opportunities regardless of gender, including economic participation and decision-making; and the state of valuing d ...
.
Aside from her public speaking engagements on matters of disruption and strategy, Cassandra has presented at a number of forums focused on human rights and the issue of diversity.
Examples include:
* 2017 at the Global Summit of Women in Tokyo on a panel about how to accelerate women's access to board seats.
* 2016 at the Global Summit of Women in Warsaw, Poland
* 2015 at UN Women in Sydney
* 2014 at All About Women held at the
Sydney Opera House
The Sydney Opera House is a multi-venue performing arts centre in Sydney. Located on the foreshore of Sydney Harbour, it is widely regarded as one of the world's most famous and distinctive buildings and a masterpiece of 20th-century archit ...
on the role that women need to play in each other's success, through mentoring, encouraging strength and courage, and by creating a workplace culture that is truly innovative, inclusive and caring. Leaders in heels features her speech, quoting "We need to start a tidal wave movement. One that supports and encourages other women and one that demands opportunities for women".
* 2014 at W21 on advancing women's leadership at the G20 summit.
* 2014 at the Global Summit of Women in Paris on the urgency for practical steps to close the gender gap.
* 2013 at the Global Summit of Women in Malaysia, debating the topic of quotas versus voluntary initiatives to achieve gender parity in corporate leadership, particularly the boardroom.
Cassandra has spoken in Australia, New Zealand, the UAE, Malaysia, Europe, the USA and Japan (by invitation from Shinzō Abe) on gender equality.
References
External links
Pottinger websiteWomanUp websiteCassandra Kelly website
{{DEFAULTSORT:Kelly, Cassandra
Living people
Australian women in business
Year of birth missing (living people)
Members of the Order of Australia