HOME

TheInfoList



OR:

''
Breaking Bad ''Breaking Bad'' is an American crime drama television series created and produced by Vince Gilligan. Set and filmed in Albuquerque, New Mexico, the series follows Walter White ( Bryan Cranston), an underpaid, overqualified, and dispirited ...
'' is a
neo-Western The Western is a genre set in the American frontier and commonly associated with folk tales of the Western United States, particularly the Southwestern United States, as well as Northern Mexico and Western Canada. It is commonly refer ...
crime drama Crime films, in the broadest sense, is a film genre inspired by and analogous to the crime fiction literary genre. Films of this genre generally involve various aspects of crime and its detection. Stylistically, the genre may overlap and combine ...
franchise Franchise may refer to: Business and law * Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees * Franchise, a privilege to operate a type of business such as a cable television p ...
created by American filmmaker
Vince Gilligan George Vincent Gilligan Jr. (born February 10, 1967) is an American writer, producer, and director. He is known for his television work, specifically as creator, head writer, executive producer, and director of AMC's ''Breaking Bad'' (2008– ...
, primarily based on the television series ''
Breaking Bad ''Breaking Bad'' is an American crime drama television series created and produced by Vince Gilligan. Set and filmed in Albuquerque, New Mexico, the series follows Walter White ( Bryan Cranston), an underpaid, overqualified, and dispirited ...
'' (2008–13), its
prequel A prequel is a literary, dramatic or cinematic work whose story precedes that of a previous work, by focusing on events that occur before the original narrative. A prequel is a work that forms part of a backstory to the preceding work. The term ...
/
sequel A sequel is a work of literature, film, theatre, television, music or video game that continues the story of, or expands upon, some earlier work. In the common context of a narrative work of fiction, a sequel portrays events set in the sam ...
series, ''
Better Call Saul ''Better Call Saul'' is an American crime and legal drama television series created by Vince Gilligan and Peter Gould. Part of the ''Breaking Bad'' franchise, it is a spin-off of Gilligan's previous series, '' Breaking Bad'', and serves as a ...
'' (2015–22), and its sequel film, '' El Camino: A Breaking Bad Movie'' (2019). The following is an abridged list of characters from all three.


Main characters


Cast table


Introduced in ''Breaking Bad''


Walter White

Walter Hartwell White (also known by his clandestine alias Heisenberg) (played by
Bryan Cranston Bryan Lee Cranston (born March 7, 1956) is an American actor and director who is best known for portraying Walter White in the AMC crime drama series ''Breaking Bad'' (2008–2013) and Hal in the Fox sitcom ''Malcolm in the Middle'' (2000–2 ...
) is an underachieving Albuquerque, New Mexico high school chemistry teacher who, after being diagnosed with lung cancer, starts manufacturing
methamphetamine Methamphetamine (contracted from ) is a potent central nervous system (CNS) stimulant that is mainly used as a recreational drug and less commonly as a second-line treatment for attention deficit hyperactivity disorder and obesity. Meth ...
to provide for his family upon his death. Knowing nothing about the drug trade, he enlists the aid of his former student,
Jesse Pinkman Jesse Bruce Pinkman is a main character in the American television series '' Breaking Bad'', played by Aaron Paul. He is a crystal meth cook and dealer and works with his former high school chemistry teacher, Walter White ( Bryan Cranston). ...
, to sell the meth he produces. Walt's scientific knowledge and dedication to quality lead him to produce crystal meth that is purer and more potent than any competitors'. To avoid the tedious collection of pseudoephedrine required for production, Walt devises an alternative chemical process utilizing
methylamine Methylamine is an organic compound with a formula of . This colorless gas is a derivative of ammonia, but with one hydrogen atom being replaced by a methyl group. It is the simplest primary amine. Methylamine is sold as a solution in methanol, ...
, giving his product a distinctive blue color. His crystal meth, which is given the street name "Blue Sky," dominates the market, leading to confrontations with established drug makers and dealers. Walt is initially squeamish about the use of violence, but gradually comes to see it as a necessity. He also comes to find his new status as a
drug lord A drug lord, drug baron, kingpin or narcotrafficker is a high-ranking crime boss who controls a sizable network of people involved in the illegal drug trade. Such figures are often difficult to bring to justice, as they are normally not directly ...
psychologically rewarding, leading him to become increasingly willing to resort to criminal acts such as theft,
extortion Extortion is the practice of obtaining benefit through coercion. In most jurisdictions it is likely to constitute a criminal offence; the bulk of this article deals with such cases. Robbery is the simplest and most common form of extortion, ...
,
money laundering Money laundering is the process of concealing the origin of money, obtained from illicit activities such as drug trafficking, corruption, embezzlement or gambling, by converting it into a legitimate source. It is a crime in many jurisdiction ...
, depraved indifference, and murder. Walt's descent,
Macbeth ''Macbeth'' (, full title ''The Tragedie of Macbeth'') is a tragedy by William Shakespeare. It is thought to have been first performed in 1606. It dramatises the damaging physical and psychological effects of political ambition on those w ...
-like, into the criminal underworld unearths immense levels of deeply repressed ambition, rage, resentment, vanity, and an increasing ruthlessness which alienates him from his family and colleagues.


Skyler White

Skyler White (
née A birth name is the name of a person given upon birth. The term may be applied to the surname, the given name, or the entire name. Where births are required to be officially registered, the entire name entered onto a birth certificate or birth ...
Lambert) (played by
Anna Gunn Anna Gunn (born August 11, 1968) is an American actress. She is best known for her role as Skyler White on the AMC drama series ''Breaking Bad'' (2008–2013), for which she won the Primetime Emmy Award for Outstanding Supporting Actress in a ...
) is Walter's wife. She has had several meager sources of income: writing short stories, selling items on
eBay eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became ...
, working as a bookkeeper, and ultimately helping her husband
launder money Money laundering is the process of concealing the origin of money, obtained from illicit activities such as drug trafficking, corruption, embezzlement or gambling, by converting it into a legitimate source. It is a crime in many jurisdictions ...
. Skyler and Walter have a son, Walter Jr., and an infant daughter, Holly. Skyler loves Walter very much, but their marriage becomes increasingly strained due to his unexplained absences and bizarre behavior, ultimately leading to their separation. Later, once Walter reveals his operation, she aids him in laundering his funds. They buy the car wash where Walter had recently moonlighted. Although she helps Walter, she remains deeply unhappy with the overall situation. As Walter slowly becomes more of a "hardened criminal," her emotions of fear and worry for him become increasingly prevalent. When in the episode "Buried," Skyler's
DEA The Drug Enforcement Administration (DEA; ) is a United States federal law enforcement agency under the U.S. Department of Justice tasked with combating drug trafficking and distribution within the U.S. It is the lead agency for domestic en ...
brother-in-law Hank tells her he is on to Walt but needs her help to provide sufficient evidence to build a successful case, Skyler replies that she needs a lawyer and later tells Walt they should remain quiet. In the episode "
Breaking Bad ''Breaking Bad'' is an American crime drama television series created and produced by Vince Gilligan. Set and filmed in Albuquerque, New Mexico, the series follows Walter White ( Bryan Cranston), an underpaid, overqualified, and dispirited ...
" of ''
Better Call Saul ''Better Call Saul'' is an American crime and legal drama television series created by Vince Gilligan and Peter Gould. Part of the ''Breaking Bad'' franchise, it is a spin-off of Gilligan's previous series, '' Breaking Bad'', and serves as a ...
'', she is mentioned to have gotten a plea deal with the prosecutors.


Jesse Pinkman

Jesse Bruce Pinkman (played by
Aaron Paul Aaron Paul (born Aaron Paul Sturtevant; August 27, 1979) is an American actor best known for portraying Jesse Pinkman in the AMC series ''Breaking Bad'' (2008–2013), for which he won several awards, including the Critics' Choice Television ...
) is a small-time methamphetamine user, manufacturer, and dealer. In high school, he was an indifferent student in Walter White's chemistry class. Now in his mid-20s, Jesse is Walt's business partner in the meth trade. Jesse is impulsive, hedonistic, and uneducated beyond high school, but he is financially ambitious and streetwise. He talks in playful slang, likes to wear garish clothing that follow the latest trends in youth culture, plays video games, listens to rap and rock music, takes recreational drugs, and drives
lowrider A lowrider or low rider is a customized car with a lowered body. These customized vehicles are generally individually painted with intricate, colorful designs, rolling on wire-spoke wheels with whitewall tires. Lowrider rims are generally smalle ...
s. Walt treats Jesse like a foolish son in constant need of stern correction. Jesse's own family kicked him out of their house because of his drug use. Despite the friction between them, he and Walt have a deep bond of loyalty. As a result of his relationship with Walt, Jesse becomes an excellent meth cook, ultimately leading to his exploitation by others. Despite his criminal lifestyle, Jesse is far more empathetic than Walt. He is horrified by the brutality at the higher levels of the drug trade particularly during later seasons, but remains involved with Walt out of necessity. He is very protective of children; his desire to keep children out of the violent drug world gives rise to several key events throughout the series. He wrestles with feelings of guilt about the deaths, all drug-related, of people he has been associated with. Towards the end of the fifth season he is overwhelmed by guilt and his "blood money." Realizing how much pain he has caused for money leads him to attempt to give bundles of cash from his final payoff to people he knows and then throw them from his car window onto random lawns and porches. In '' El Camino: A Breaking Bad Movie'', Jesse departs for a new life in
Alaska Alaska ( ; russian: Аляска, Alyaska; ale, Alax̂sxax̂; ; ems, Alas'kaaq; Yup'ik: ''Alaskaq''; tli, Anáaski) is a state located in the Western United States on the northwest extremity of North America. A semi-exclave of the U.S ...
.


Hank Schrader

Henry R. Schrader (played by
Dean Norris Dean Joseph Norris (born April 8, 1963) is an American actor. He is best known for playing DEA agent Hank Schrader on the AMC series ''Breaking Bad'' (2008–2013) and its spin-off ''Better Call Saul'' (2020). He also portrayed town council ...
) is Walt and Skyler's brother-in-law and Marie's husband, who works as a U.S.
Drug Enforcement Administration The Drug Enforcement Administration (DEA; ) is a Federal law enforcement in the United States, United States federal law enforcement agency under the U.S. Department of Justice tasked with combating drug trafficking and distribution within th ...
(DEA) agent. He is involved in investigating a meth dealer known as "Heisenberg," unaware for over a year that his prey is actually Walter. Hank has a cavalier exterior, but in reality the dark side of his job affects him more than he cares to admit leading him to have anxiety attacks from post-traumatic stress. In the course of his work, Hank is promoted to El Paso, Texas from Albuquerque for a short time but experiences a traumatic event and moves back to Albuquerque. Despite his brashness, Hank is highly competent at his job and cares deeply about his family. Hank is eventually promoted to Assistant Special Agent in Charge of the DEA in Albuquerque but is still determined to solve the "Heisenberg" case, which ultimately leads to his demise. Hank also had guest appearances in the fifth season of ''Better Call Saul''. When Domingo "Krazy-8" Molina is arrested, Jimmy McGill bargains with Hank to make Domingo his
confidential informant An informant (also called an informer or, as a slang term, a “snitch”) is a person who provides privileged information about a person or organization to an agency. The term is usually used within the law-enforcement world, where informant ...
, which allows
Lalo Salamanca Eduardo "Lalo" Salamanca is a fictional character on the AMC television series ''Better Call Saul'', a prequel of ''Breaking Bad''. Introduced in the fourth season, he is portrayed by Tony Dalton and was created by Peter Gould and screenwrite ...
to feed information on
Gus Fring Gustavo "Gus" Fring is a fictional character portrayed by Giancarlo Esposito in the crime drama series ''Breaking Bad'' and its prequel ''Better Call Saul''. He is a Chilean-American businessman and major narcotics distributor in the Southwest ...
's operations to the DEA for the DEA to then act on.


Marie Schrader

Marie Schrader (née Lambert) (played by
Betsy Brandt Betsy Brandt (born March 14, 1973) is an American actress. She portrayed Marie Schrader in ''Breaking Bad'' (2008–2013) and its spinoff show, ''Better Call Saul'' (2022) and played Heather Hughes in the CBS sitcom ''Life in Pieces'' (2015� ...
) is Skyler's sister, Hank's wife, and Walt's sister-in-law. Marie works as a
radiologic technologist Radiographers, also known as radiologic technologists, diagnostic radiographers and medical radiation technologists are healthcare professionals who specialise in the imaging of human anatomy for the diagnosis and treatment of pathology. Radio ...
. She does not hesitate to offer advice to others but often fails to practice what she preaches. She shoplifts compulsively—apparently a manifest symptom of
kleptomania Kleptomania is the inability to resist the urge to steal items, usually for reasons other than personal use or financial gain. First described in 1816, kleptomania is classified in psychiatry as an impulse control disorder. Some of the main ch ...
—a behavior for which she sees a therapist. She appears self-centered and shallow but cares deeply for her husband and her sister's family. Nearly all of her household and clothing items are shades of the color purple. In Season 3, Marie becomes a major source of comfort and support for Hank, when The Cousins shoot and nearly kill him. With Walt and Skyler's help, she arranges for Hank to undergo an aggressive physical therapy program their insurance does not cover. When Hank stubbornly decides to stay at the hospital, claiming he is completely disabled, she refuses to give up on him and gives him a
handjob A handjob, also spelled hand job, is a sex act, performed as either foreplay or as non-penetrative sex, that involves the manual stimulation of the penis or scrotum by another person to induce an erection for sexual pleasure, sexual arousal a ...
to prove he still has feeling below the waist. When he returns home, however, Hank remains cold and brash, despite her attempts to make him comfortable, and Marie spirals back into kleptomania. Once Hank progresses with the case, his relationship with Marie improves again. When Walt and Skyler have marital problems, she takes in their children for a couple of days at Skyler's request while they work things out. In the final season, Hank tells Marie about Walter's criminal activities, and Marie confronts Skyler. When she learns Skyler knew the truth before Hank's shooting, Marie slaps her sister and storms out of the room. She tries to take Holly with her, but Hank commands her to return the baby. She then urges Hank to "get" Walter. Marie helps Hank try to stop Walt and Skyler, but Walt foils them when he makes a DVD framing Hank. Marie eagerly offers to help Hank when Jesse agrees to confess about Walt's crimes. She initially does not know that Hank is dead and reconciles with Skyler on the condition that the latter tells Walt Jr. everything. Marie learns that Hank is missing when Walt kidnaps Holly and eventually she receives confirmation he has died. She is later seen two months later in her house, now with blue instead of purple trim, warning Skyler to watch out for Walt. Marie reappears in the series finale of ''Better Call Saul'', present as a witness in the trial of Saul Goodman. Prior to the trial, she castigates Saul for his role in Walt's crimes and the deaths of Hank and Steve, but Saul claims to have been coerced to work for Walt under threat of death. Saul later reverses course during the trial by admitting he willingly helped Walt expand his criminal empire.


Walter White Jr.

Walter Hartwell White Jr. (played by
RJ Mitte Roy Frank "RJ" Mitte III (; born August 21, 1992) is an American actor, best known for playing Walter "Flynn" White Jr. on the AMC series ''Breaking Bad'' (2008–2013). Like his character on the show, he has cerebral palsy. After moving to H ...
) is Walter and Skyler's teenage son and Holly's older brother. He has
cerebral palsy Cerebral palsy (CP) is a group of movement disorders that appear in early childhood. Signs and symptoms vary among people and over time, but include poor coordination, spasticity, stiff muscles, Paresis, weak muscles, and tremors. There may be p ...
, as manifested in speech difficulties and impaired motor control, for which he uses crutches (which Mitte, who has a milder variation of cerebral palsy, does not require). Angered by his parents' constant fighting, Walter Jr. tries to establish an independent identity, insisting on being called Flynn and asking his best friend Louis to teach him how to drive. When he discovers that Walt has cancer, Walter Jr. changes his attitude and sets up a website, "www.savewalterwhite.com," which requests and collects donations in an effort to help pay for Walt's cancer treatment. Walt's lawyer,
Saul Goodman James Morgan Jimmy McGill, better known by his business name Saul Goodman, is a character created by Vince Gilligan and Peter Gould and portrayed by Bob Odenkirk in the television franchise '' Breaking Bad''. He appears as a major characte ...
, arranges for a wave of fictional "donations" drawn from Walter's drug money, in order to launder it and also make Walter Jr.'s efforts appear successful. When Skyler and Walt separate, Walter Jr., given no explanation by either parent, only sees that his mother has (from his point of view) inexplicably thrown his terminally ill father out of the house, and he takes his father's side and stops answering to the name Flynn. Always being "late to the game" (as defined by Mitte on an episode of ''
Talking Bad ''Talking Bad'' was a television aftershow hosted by Chris Hardwick that discussed episodes of the AMC television series ''Breaking Bad.'' Eight episodes were broadcast live from August 11 to September 29, 2013. Guests featured on the show includ ...
''), Walter Jr. remains oblivious to his father's drug trade life until "
Ozymandias "Ozymandias" ( ) is a sonnet written by the English Romantic poet Percy Bysshe Shelley (1792–1822). It was first published in the 11 January 1818 issue of '' The Examiner'' of London. The poem was included the following year in Shelley's coll ...
," when Marie, confident that Walt is in Hank's custody, forces Skyler to reveal the whole truth to her son. Upon learning of his father's connection with Hank's death, Walter Jr. mistakenly concludes that Walt killed Hank. Feeling betrayed Jr. calls
911 911 or 9/11 may refer to: Dates * AD 911 * 911 BC * September 11 ** 9/11, the September 11 attacks of 2001 ** 11 de Septiembre, Chilean coup d'état in 1973 that outed the democratically elected Salvador Allende * November 9 Numbers * 911 ...
when Walt fends off Skyler's knife attack, thus forcing Walt to leave and eventually end up on the
most wanted list A most wanted list is a list of criminals and alleged criminals who are believed to be at large and are identified as a law enforcement agency's highest priority for capture. The list can alert the public to be watchful, and generates publicity ...
. In " Granite State," Walt attempts to talk to him over the phone and have him retrieve $100,000 that Walt planned to send to Louis' address; however, Walter Jr. angrily refuses and hangs up. In " Felina," Walt visits Skyler for the final time, and watches from afar as Walter Jr. returns to the
safe house A safe house (also spelled safehouse) is, in a generic sense, a secret place for sanctuary or suitable to hide people from the law, hostile actors or actions, or from retribution, threats or perceived danger. It may also be a metaphor. Histori ...
from school.


Saul Goodman

Saul Goodman (played by
Bob Odenkirk Robert John Odenkirk (; born October 22, 1962) is an American actor, comedian and filmmaker best known for his role as Saul Goodman on ''Breaking Bad'' (2008–2013) and its spin-off ''Better Call Saul'' (2015–2022). For the latter, he has re ...
), real name James Morgan McGill, is a sleazy lawyer who acts as Walter and Jesse's attorney and provides some of the series'
comic relief Comic relief is the inclusion of a humorous character, scene, or witty dialogue in an otherwise serious work, often to relieve tension. Definition Comic relief usually means a releasing of emotional or other tension resulting from a comic epis ...
. He uses the name "Saul Goodman" because he thinks his clients feel more confident with a Jewish lawyer; this name is also
homophonous A homophone () is a word that is pronounced the same (to varying extent) as another word but differs in meaning. A ''homophone'' may also differ in spelling. The two words may be spelled the same, for example ''rose'' (flower) and ''rose'' (p ...
with the expression " ts all good, man." Dressing in flashy suits, Saul maintains extensive connections within the criminal underworld and serves as a go-between connecting drug distributors, evidence removers, impersonators, and other criminals-for-hire. Despite his flamboyant appearance and mannerisms—punctuated by his outrageous low-budget TV commercials—Saul is a highly competent lawyer who is able to solve problems and find loopholes in order to protect his clients. He is also reluctant to be associated with violence or murder. Saul's background is explored in ''Better Call Saul'', taking place about six years before ''Breaking Bad''. Originally a con man nicknamed "Slippin' Jimmy", he had been arrested in Chicago after a prank gone wrong, but his older brother Chuck McGill, a partner in an Albuquerque law firm, obtained his release on the condition that Jimmy obtain legitimate employment. Jimmy worked in the mailroom of Chuck's firm, and Chuck's legal success inspired Jimmy to become an attorney himself. Chuck did not consider Jimmy a "real" lawyer and surreptitiously conspired to prevent him from joining Chuck's firm, relegating Jimmy to low-level cases and public defender work. After Chuck's death and Jimmy's yearlong suspension of his law license, Jimmy returned to practice under the "Saul Goodman" alias, drawing on the criminal clientele he had gained through his side business of selling disposable cell phones. During the period of his law license suspension, Jimmy's side business causes him to inadvertently become involved in the Albuquerque drug business as an associate of
Mike Mike may refer to: Animals * Mike (cat), cat and guardian of the British Museum * Mike the Headless Chicken, chicken that lived for 18 months after his head had been cut off * Mike (chimpanzee), a chimpanzee featured in several books and document ...
and a legal representative for the Salamanca family. By the time of ''Breaking Bad'', Saul has established an office in a strip mall and advertises across the city. He works with
Gus Gus is a masculine name, often a diminutive for Angus, August, Augustine, or Augustus, and other names (e.g. Aengus, Argus, Fergus, Ghassan, Gustav, Gustave, Gustafson, Gustavo, Gussie). It can also be used as the adaptation into English of t ...
to help protect Gus' drug business. When
Walter Walter may refer to: People * Walter (name), both a surname and a given name * Little Walter, American blues harmonica player Marion Walter Jacobs (1930–1968) * Gunther (wrestler), Austrian professional wrestler and trainer Walter Hahn (born 1 ...
and
Jesse Jesse may refer to: People and fictional characters * Jesse (biblical figure), father of David in the Bible. * Jesse (given name), including a list of people and fictional characters * Jesse (surname), a list of people Music * ''Jesse'' ...
begin producing meth, Saul introduces them to Gus as a potential buyer for their product. He subsequently helps Walter and
Skyler The name Skyler or Skylar () is an Anglicized spelling of the surname and given name ''Schuyler''. ''Schuyler'' was introduced into America as a surname by 17th century Dutch settlers arriving in New York. By the 19th century, in honor of members ...
launder their drug money, and provides legal assistance for Jesse and his drug-dealing friends. As the falling out between Gus and Walter unfolds, and Hank discovers Walter's identity as Heisenberg, Saul uses the "disappearing" services of
Ed Galbraith ''Breaking Bad'' is a neo-Western crime drama franchise created by American filmmaker Vince Gilligan, primarily based on the television series ''Breaking Bad'' (2008–13), its prequel/sequel series, ''Better Call Saul'' (2015–22), and its se ...
to relocate to Omaha, Nebraska under the name Gene Takavic (as shown in flash-forwards in ''Better Call Saul''), where he runs a
Cinnabon Cinnabon is an American chain of baked goods stores and kiosks, normally found in areas with high pedestrian traffic such as malls, airports and rest stops. The company's signature item is a cinnamon roll. As of December 2017, there are more ...
store while remaining paranoid that someone from his past might identify him. Gene is eventually identified by a relocated taxi cab driver who remembers his Saul Goodman ads, but Saul keeps the man quiet by offering to make him wealthy using a con scheme. Saul was eventually caught by the authorities and imprisoned for 86 years in a federal prison, but after finally accepting himself as Jimmy McGill and atoning for his role in the deaths of Chuck, Howard, and others.


Gus Fring

Gustavo Fring (played by
Giancarlo Esposito Giancarlo Giuseppe Alessandro Esposito (; born April 26, 1958) is an American actor and director. He is best known for portraying Gus Fring in the AMC crime drama series ''Breaking Bad'', from 2009 to 2011, and in its prequel series ''Better Ca ...
) is the Chilean-born proprietor of
Los Pollos Hermanos Los Pollos Hermanos (; Spanish for The Chicken Brothers) is a fictional fast food restaurant chain specializing in chicken that was featured in the television series ''Breaking Bad'' and its spin-off ''Better Call Saul''. In the fictional u ...
, a highly successful
fried chicken Fried chicken, also known as Southern fried chicken, is a dish consisting of chicken pieces that have been coated with seasoned flour or batter and pan-fried, deep fried, pressure fried, or air fried. The breading adds a crisp coating o ...
restaurant chain. He is also a public
booster Booster may refer to: Amusement rides * Booster (Fabbri ride), a pendulum ride * Booster (HUSS ride), an evolution of the Breakdance ride * Booster (KMG ride), a pendulum ride Arts, entertainment, and media Fictional characters * Booster, a cha ...
for the local DEA office and a member of the hospital board. Despite outward appearances, Gus is a major drug kingpin initially affiliated with the Mexican drug cartel in Ciudad Juárez, who use his restaurants as a front for
methamphetamine Methamphetamine (contracted from ) is a potent central nervous system (CNS) stimulant that is mainly used as a recreational drug and less commonly as a second-line treatment for attention deficit hyperactivity disorder and obesity. Meth ...
distribution throughout the
American southwest The Southwestern United States, also known as the American Southwest or simply the Southwest, is a geographic and cultural region of the United States that generally includes Arizona, New Mexico, and adjacent portions of California, Colorado ...
, supported by Los Pollos' corporate owners, Madrigal Electromotive. Like
Walter White Walter White most often refers to: * Walter White (''Breaking Bad''), character in the television series ''Breaking Bad'' * Walter Francis White (1893–1955), American leader of the NAACP Walter White may also refer to: Fictional characters ...
, Gus is a criminal who "hides in plain sight," using his anti-drug philanthropy to conceal his true nature. As shown in flashback in the ''Breaking Bad'' episode " Hermanos", Gus and his business/romantic partner
Maximino Arciniega Maximino Arciniega Jr. is an American actor, best known for his portrayal of Domingo Gallardo "Krazy-8" Molina in the crime drama television series ''Breaking Bad'' and it's spin-off/prequel ''Better Call Saul''. A native of the Northwes ...
had approached the cartel with the offer to produce and sell meth for the cartel, but Don Eladio had
Hector Salamanca ''Breaking Bad'' is a neo-Western crime drama franchise created by American filmmaker Vince Gilligan, primarily based on the television series ''Breaking Bad'' (2008–13), its prequel/sequel series, ''Better Call Saul'' (2015–22), and its seq ...
kill Max as punishment for insulting Eladio, then forced Gus to participate in distributing cartel cocaine. Emigrating to the United States, Gus appeared acquiescent but secretly plotted to exact reveng