Cashcade Ltd is a UK-based
online gambling
Online gambling is any kind of gambling conducted on the internet. This includes virtual poker, casinos and sports betting. The first online gambling venue opened to the general public was ticketing for the Liechtenstein International Lottery i ...
marketing company that was a pioneer in the introduction of the concept of ‘free bingo’, as well as the delivery of online bingo to the mass market. It was founded in 2001 by Simon Collins and Patrick Southon and was acquired by
PartyGaming Plc in July 2009.
The company subsequently became part of
bwin.party digital entertainment plc in March 2011, following the merger of PartyGaming with bwin Interactive Entertainment AG
Cashcade’s current parent company is now owned by the multinational online gambling operator,
GVC Holdings , who took control of the business as part of its acquisition of Bwin.party and subsequently Cashcade in February 2016 following a competitive bidding process with
888 Holdings.
Brand History
Cashcade owns a portfolio of online bingo and
casino
A casino is a facility for certain types of gambling. Casinos are often built near or combined with hotels, resorts, restaurants, retail shopping, cruise ships, and other tourist attractions. Some casinos are also known for hosting live enterta ...
brands, including
Foxy Bingo,
Foxy Casino and Cheeky Bingo.
Foxy Bingo
Foxy Bingo is an online bingo site that features a human-sized
fox
Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush'').
Twelv ...
mascot
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fic ...
called ‘Foxy’ whose identity remained anonymous until March 2017 when
Heather Graham was revealed as the new face of the bran
Daily Mirror, The Mirror as the new face of a £10 million Marketing Campaign.
Foxy Bingo is Cashcade’s flagship brand and was acquired by PartyGaming in 2009.
Foxy Games
Foxy Games was founded in April 2015 as
Foxy Casino, and is the
slots and
live game room derivative of Foxy Bingo. The
games
A game is a structured form of play, usually undertaken for entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator sports or games) or art (su ...
hosted on the website aim to prioritise
mobile
Mobile may refer to:
Places
* Mobile, Alabama, a U.S. port city
* Mobile County, Alabama
* Mobile, Arizona, a small town near Phoenix, U.S.
* Mobile, Newfoundland and Labrador
Arts, entertainment, and media Music Groups and labels
* Mobile ...
use.
Cheeky Bingo
Cheeky Bingo was first established in 2009, where it won an awards for the ‘Best Newcomer’ and ‘Best Innovation’ at the 4th Annual Online Bingo Summit.
Cashcade Charity Work
Cashcade has sponsored several charities including in 2009 being a lead partner for Red Nose Day other work includes
Motor Neurone Disease Association, The Vision Charity and
The Disability Foundation
The Disability Foundation (TDF) is a United Kingdom based non-profit organization.
Its aim is to promote the lives of disabled people and anyone suffering from a chronic health issue or medical condition, and their families/those involved in th ...
.
[Galecki, Irek (1 February 2007]
Foxy Bingo joins forces with Katie Price
, ukgamblingonline.com
References
{{reflist, 2
External links
Foxy Bingo Official siteFoxy Games Official siteGVC Holdings Official Site
Entain
Web applications