Cashcade Ltd was a UK-based

online gambling Online gambling (also known as iGaming or iGambling) is any kind of gambling conducted on the internet. This includes virtual poker, casinos, and sports betting. The first online gambling venue opened to the general public was ticketing for th ...

marketing company that was a pioneer in the introduction of the concept of ‘free bingo’, as well as the delivery of online bingo to the mass market. It went through several ownership changes and has been owned by gambling operator

Entain Entain plc, formerly GVC Holdings, is an international sports betting and gambling company. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It owns brands such as bwin, Coral (bookmaker), Coral, Ladbrokes, P ...

since 2017.

History

It was founded in 2001 by Simon Collins and Patrick Southon and was acquired by

PartyGaming PartyGaming plc was a network of gambling sites operated by Ruth Parasol in the Caribbean. Founded in 1997, the network eventually operated under an umbrella company called iGlobalMedia, which then changed its name to PartyGaming. PartyGaming's fl ...

in July 2009. The company subsequently became part of bwin.party digital entertainment plc in March 2011, following the merger of PartyGaming with bwin Interactive Entertainment AG Cashcade's current parent company is now owned by the multinational online gambling operator,

, who took control of the business as part of its acquisition of Bwin.party and subsequently Cashcade in February 2016 following a competitive bidding process with

888 Holdings Evoke plc, formerly 888 Holdings Limited, is an international sports betting and gambling company. It owns brands such as 888casino, 888poker, 888sport, Mr Green, and William Hill. Business operations are led from its headquarters in London, a ...

Brands

Cashcade owns aseveral online bingo and

casino A casino is a facility for gambling. Casinos are often built near or combined with hotels, resorts, restaurants, retail shops, cruise ships, and other tourist attractions. Some casinos also host live entertainment, such as stand-up comedy, conce ...

brands, including Foxy Bingo, Foxy Casino and Cheeky Bingo.

Foxy Bingo

Foxy Bingo is an online bingo site that features a human-sized

fox Foxes are small-to-medium-sized omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull; upright, triangular ears; a pointed, slightly upturned snout; and a long, bushy tail ("brush"). Twelve species ...

mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, university society, society, military unit, or brand, brand name. Mascots are als ...

called ‘Foxy’ whose identity remained anonymous until March 2017 when

Heather Graham Heather Joan Graham (born January 29, 1970) is an American actress. The accolades she has received include nominations for two Screen Actors Guild Awards, a Critics' Choice Movie Award, and an Independent Spirit Award. After appearing in tel ...

was revealed as the new face of the bran

Daily Mirror, The Mirror as the new face of a £10 million Marketing Campaign. Foxy Bingo is Cashcade's flagship brand and was acquired by PartyGaming in 2009.

Foxy Games

Foxy Games was founded in April 2015 as Foxy Casino, and is the slots and live game room derivative of Foxy Bingo. The

games A game is a Structure, structured type of play (activity), play usually undertaken for entertainment or fun, and sometimes used as an Educational game, educational tool. Many games are also considered to be Work (human activity), work (such as p ...

hosted on the website aim to prioritise mobile use.

Cheeky Bingo

Cheeky Bingo was first established in 2009, where it won an awards for the ‘Best Newcomer’ and ‘Best Innovation’ at the 4th Annual Online Bingo Summit.

Charity work

Cashcade has sponsored several charities including in 2009 being a lead partner for Red Nose Day other work includes Motor Neurone Disease Association, The Vision Charity and

The Disability Foundation The Disability Foundation (TDF) is a United Kingdom based non-profit organization. The foundation was founded in 1998 by the British actress Julie Fernandez. TDF began as a limited company and registered charity (1998) and gained charitable s ...

.Galecki, Irek (1 February 2007
Foxy Bingo joins forces with Katie Price
, ukgamblingonline.com

References

{{reflist

External links

Foxy Bingo Official site

Foxy Games Official site

GVC Holdings Official Site
Entain Web applications