Stroudley is a
sans-serif typeface, created in 1996 by
Dalton Maag
Dalton Maag is an independent font foundry with offices in London, UK, and São Paulo, Brazil. It designs fonts for use in corporate identities, logos, and other text uses. Dalton Maag has a library of 30 retail fonts as of 2016 and offers custo ...
as commissioned by
Kowloon-Canton Railway Corporation
The Kowloon-Canton Railway Corporation (KCRC; ) is a Hong Kong wholly government-owned railway and land asset manager. It was established in 1982 under the Kowloon-Canton Railway Corporation Ordinance for the purposes of operating the Kowloon� ...
(KCRC), a transit operator in
Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...
, for use on the
corporate identity
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees). The corporate identity is typically visualized by ...
of its
railway system; the version used by the rail company was named Casey.
History
Casey was introduced in 1996 by the KCRC. It is a condensed humanist sans-serif akin to wider
Frutiger or
Myriad
A myriad (from Ancient Greek grc, μυριάς, translit=myrias, label=none) is technically the number 10,000 (ten thousand); in that sense, the term is used in English almost exclusively for literal translations from Greek, Latin or Sinospheri ...
(letters), and the name Casey comes from KC, the first 2 letters of KCRC.
Dalton Maag
Dalton Maag is an independent font foundry with offices in London, UK, and São Paulo, Brazil. It designs fonts for use in corporate identities, logos, and other text uses. Dalton Maag has a library of 30 retail fonts as of 2016 and offers custo ...
later amended Casey and released it as a commercial font named "Stroudley". Stroudley then served as a template for the Barlow typeface made for the signage at
London St Pancras International station.
Usage
Casey was commissioned by KCRC for the use of its corporate identity on its railway system. Its first usage was on the KCRC logo, which was revised in 1996. When the
Metro Cammell EMU of the KCR East Rail (now
East Rail line
The East Rail line () is one of ten lines of the Mass Transit Railway (MTR) system in Hong Kong. It used to be one of the three lines of the Kowloon–Canton Railway (KCR) network. It was known as the KCR British Section () from 1910 to 1996 ...
) was modernised, their fleet number was clearly posted in Casey. The same practice was done when the new
SP1900
The SP1900 EMU / SP1950 EMU or IKK Train (formerly KCR EMU SP1900 / SP1950 EMU; , also known as the Millennium Train during the public promotion) is a model of train that runs on Hong Kong's Tuen Ma line. It was the second model of electric mu ...
trains came into service.
When the KCR West Rail (now
West Rail line
The West Rail line () was a rapid transit line that formed part of the Mass Transit Railway (MTR) system in Hong Kong until 27 June 2021. Coloured magenta on the MTR map, the line ran from Tuen Mun to Hung Hom, with a total length of , i ...
) started operation, its usage expanded to all signage and station nameboards in the WR stations, and even became the font used in the leaflets and brochures distributed by the Corporation.
While most of the ex-KCR signage has been replaced to match
MTR style (using the typeface
Myriad
A myriad (from Ancient Greek grc, μυριάς, translit=myrias, label=none) is technically the number 10,000 (ten thousand); in that sense, the term is used in English almost exclusively for literal translations from Greek, Latin or Sinospheri ...
) following the
railway merger, Casey is still visible on certain signage today.
In 2019, the font began its usage in the
public transport system of Singapore, first introduced during the opening of
Canberra MRT station
Canberra MRT station is an elevated Mass Rapid Transit (MRT) station on the North South line, located along Canberra Link at the junction with Canberra Way in Sembawang, Singapore. It is the second infill station on the MRT network (after Do ...
and
Thomson-East Coast MRT Line, replacing the previous font, Ocean Sans.
Footnotes and references
See also
*
Humanist sans-serif
In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called " serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than se ...
Link
Dalton Maag
{{DEFAULTSORT:Stroudley (typeface)
Corporate typefaces
Sans-serif typefaces
Kowloon-Canton Railway Corporation
Typefaces and fonts introduced in 1996