Casetagram Limited, trading as Casetify, is a

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

company that produces phone cases and electronic accessories. Founded on 1 November 2011 by Wesley Ng and Ronald Yeung, the company first featured custom phone cases by using

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

photos. It later expanded to selling accessories with different designs. It has sold more than 25 million phone cases. The company is headquartered in Hong Kong and has offices in

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

History

Formerly Casetagram, Casetify's initial products were customized cell phone cases created using the purchaser's

photos. Users could upload images from Instagram to an interface that allowed them create a custom collage or single-image case. Users can now create custom cases using photos from Instagram and

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

, or by directly uploading photographs and adding custom text. Casetify also produces additional products such as tech accessories. The company has

brick and mortar Brick and mortar (or B&M) is an organization or business with a physical presence in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases retail shops, factory produc ...

locations in the United States,

(including a flagship store in the city's

Landmark A landmark is a recognizable natural or artificial feature used for navigation, a feature that stands out from its near environment and is often visible from long distances. In modern-day use, the term can also be applied to smaller structures ...

Mall complex), Japan, South Korea, and a

pop-up store Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to latch onto a fad or scheduled e ...

Bangkok Bangkok, officially known in Thai language, Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estim ...

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

Partnerships and collaborations

To create cases, Casetify works with galleries, museums, and artists. The

Louvre The Louvre ( ), or the Louvre Museum ( ), is a national art museum in Paris, France, and one of the most famous museums in the world. It is located on the Rive Droite, Right Bank of the Seine in the city's 1st arrondissement of Paris, 1st arron ...

collection features art by

Leonardo da Vinci Leonardo di ser Piero da Vinci (15 April 1452 - 2 May 1519) was an Italian polymath of the High Renaissance who was active as a painter, draughtsman, engineer, scientist, theorist, sculptor, and architect. While his fame initially rested o ...

Eugène Delacroix Ferdinand Victor Eugène Delacroix ( ; ; 26 April 1798 – 13 August 1863) was a French people, French Romanticism, Romantic artist who was regarded as the leader of the French Romantic school.Noon, Patrick, et al., ''Crossing the Channel: ...

, and ancient works such as the ''

Venus de Milo The ''Venus de Milo'' or ''Aphrodite of Melos'' is an Ancient Greece, ancient Greek marble sculpture that was created during the Hellenistic art, Hellenistic period. Its exact dating is uncertain, but the modern consensus places it in the 2nd ...

''. The

Metropolitan Museum of Art The Metropolitan Museum of Art, colloquially referred to as the Met, is an Encyclopedic museum, encyclopedic art museum in New York City. By floor area, it is the List of largest museums, third-largest museum in the world and the List of larg ...

partnered with Casetify to produce licensed products featuring the art of

Vincent van Gogh Vincent Willem van Gogh (; 30 March 185329 July 1890) was a Dutch Post-Impressionist painter who is among the most famous and influential figures in the history of Western art. In just over a decade, he created approximately 2,100 artworks ...

Degas Edgar Degas (, ; born Hilaire-Germain-Edgar De Gas, ; 19 July 183427 September 1917) was a French people, French Impressionism, Impressionist artist famous for his pastel drawings and oil paintings. Degas also produced bronze sculptures, Print ...

, and

Monet Oscar-Claude Monet (, ; ; 14 November 1840 – 5 December 1926) was a French painter and founder of Impressionism painting who is seen as a key precursor to modernism, especially in his attempts to paint nature as he perceived it. During his ...

. Casetify has also partnered with individual artists including

David Shrigley David John Shrigley (born 17 September 1968) is a British visual artist. He lived and worked in Glasgow, Scotland for 27 years before moving to Brighton, England in 2015. Shrigley first came to prominence in the 1990s for his distinct line drawi ...

and

Yayoi Kusama is a Japanese contemporary artist who works primarily in sculpture and Installation art, installation, and she is also active in painting, performance art, performance, video art, Fashion design, fashion, poetry, fiction, and other arts. Her wo ...

to produce collections featuring their work. Casetify has also collaborated with more than 100 companies, including brands such as

DHL DHL (originally named after founders Dalsey, Hillblom and Lynn) is a multinational Import-Export Expert Company, founded in the United States and headquartered in Bonn, Germany. It provides courier, package delivery, and express mail service, ...

, Blanc & Eclare,

Pokémon is a Japanese media franchise consisting of List of Pokémon video games, video games, Pokémon (TV series), animated series and List of Pokémon films, films, Pokémon Trading Card Game, a trading card game, and other related media. The fran ...

Pixar Pixar (), doing business as Pixar Animation Studios, is an American animation studio based in Emeryville, California, known for its critically and commercially successful computer-animated feature films. Pixar is a subsidiary of Walt Disney ...

Lucasfilm Lucasfilm Ltd. LLC is an American film and television production company founded by filmmaker George Lucas in December 10, 1971 in San Rafael, California, and later moved to San Francisco in 2005. It is best known for creating and producing th ...

, Vetements, and

K-pop K-pop (; an abbreviation of "Korean popular music") is a form of popular music originating in South Korea. It emerged in the 1990s as a form of youth subculture, with Korean musicians taking influence from Western Electronic dance music, danc ...

groups

BTS BTS (), also known as the Bangtan Boys, is a South Korean boy band formed in 2010. The band consists of Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook, who co-write or co-produce much of their material. Originally a hip hop group, they ...

and

Blackpink Blackpink (, stylized in all caps or as BLɅϽKPIИK) is a South Korean girl group formed by YG Entertainment. The group is composed of four members: Jisoo, Jennie (singer), Jennie, Rosé (singer), Rosé, and Lisa (rapper), Lisa. Regarded by ...

for product collections. Food companies such as

Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...

Oreo Oreo (; stylized in all caps) is an American brand of sandwich cookie consisting of two cocoa biscuits with a sweet fondant filling. Oreos were introduced in 1912 by Nabisco, and the brand has been owned by Mondelez International since its me ...

, and

Vegemite Vegemite ( ) is a thick, dark brown Australian food spread made from leftover brewers' yeast extract with various vegetable and spice Food additive, additives. It was developed by Cyril Callister in Melbourne, Victoria (state), Victoria, for ...

have also collaborated along with sporting companies such as the

NBA The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...

MLB Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...

, and the AFL. Collections commonly feature phone cases; however, other items such as watch straps and earbud cases are included in certain collaborations.

Plagiarism allegations and lawsuit

On 23 November 2023,

YouTuber A YouTuber is a content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006 ...

Zack Nelson, known online as

JerryRigEverything Zack Nelson (born June 29, 1988), better known as JerryRigEverything, is an American YouTuber, internet personality and founder of a business that makes off-road wheelchairs. He is known for teardown videos where he takes various tech products ...

, uploaded a video where he announced that he and case manufacturer dbrand had filed a multi-million dollar federal lawsuit against Casetify for

plagiarizing Plagiarism is the representation of another person's language, thoughts, ideas, or expressions as one's own original work.From the 1995 '' Random House Compact Unabridged Dictionary'': use or close imitation of the language and thoughts of anothe ...

product designs relating to their "Teardown" line of items. The video claimed that Casetify had either copied or modified multiple exclusive designs by dbrand and JerryRigEverything. Nelson shared numerous

Easter egg Easter eggs, also called Paschal eggs, are eggs that are decorated for the Christian holiday of Easter, which celebrates the resurrection of Jesus. As such, Easter eggs are commonly used during the season of Eastertide (Easter season). The ...

s that were included within the dbrand designs that were present in Casetify products, as well as demonstrating that the designs from Casetify were direct

replica A replica is an exact (usually 1:1 in scale) copy or remake of an object, made out of the same raw materials, whether a molecule, a work of art, or a commercial product. The term is also used for copies that closely resemble the original, without ...

s of dbrand, with only some slight changes made. Less than an hour following the release of the YouTube video, the Casetify website experienced downtime, and upon restoration, the products featured in the video were no longer available. Casetify later released a statement that they are investigating on the allegations and mentioned that the cause of the downtime was a

DDOS attack In computing, a denial-of-service attack (DoS attack) is a cyberattack in which the perpetrator seeks to make a machine or network resource unavailable to its intended users by temporarily or indefinitely disrupting services of a host conne ...

. On the following day, Casetify was accused of stealing x-ray images of the

iPhone X The iPhone X (Roman numerals, Roman numeral "X" pronounced "ten") is a smartphone that was developed and marketed by Apple Inc. It is part of the List of iPhone models, 11th generation of the iPhone. Available for pre-order from September 26, 2 ...

from

iFixit iFixit ( ) is an American e-commerce and how-to website that publishes free wiki-like online repair guides and tear-downs of consumer electronics and gadgets. It also sells repair parts, tools, and accessories. It is a private company in San Luis ...

's design and using it on their "X-Ray Case" line of items.

References

External links

* {{Official website, casetify.com 2011 establishments in Hong Kong Fashion accessory brands Hong Kong brands Manufacturing companies established in 2011 Manufacturing companies of Hong Kong