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Marie-Louise Carven (31 August 1909 – 8 June 2015), born Carmen de Tommaso, was a French fashion designer who founded the house of Carven in 1945. She was noted for her designs for petite women, her use of lightweight fabrics such as lace and pink gingham, and for being one of the first couturieres to launch a
prêt-à-porter Ready-to-wear (RTW)also called ''prêt-à-porter'', or off-the-rack or off-the-peg in casual useis the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a parti ...
line. She was the first
Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
designer to patent a
push-up bra There are many brassiere designs suitable for a wide variety of business and social settings and suitable to wear with a variety of outer clothing. The bra's shape, coverage, functionality, fit, fashion, fabric, and color can vary widely. Some ...
.


Life

Marie-Louise Carven was born Carmen de Tommaso on 31 August 1909 in
Châtellerault Châtellerault (; Poitevin-Saintongeais: ''Châteulrô/Chateleràud''; ) is a commune in the Vienne department in the Nouvelle-Aquitaine region in France. It is located in the northeast of the former province Poitou, and the residents are cal ...
, France. However, she strongly disliked her given name, and when she founded her business, she assumed the name by which she is better known. Carven showed an interest in fashion design from a young age by making outfits for her pet cat. As a young woman, Carven studied architecture and interior decor at the
École des Beaux-Arts ; ) refers to a number of influential art schools in France. The term is associated with the Beaux-Arts architecture, Beaux-Arts style in architecture and city planning that thrived in France and other countries during the late nineteenth centu ...
in Paris. In the 1940s, she employed the Romanian
Jew Jews (, , ), or the Jewish people, are an ethnoreligious group and nation, originating from the Israelites of ancient Israel and Judah. They also traditionally adhere to Judaism. Jewish ethnicity, religion, and community are highly inte ...
Henry Bricianer in her shop in Paris despite
antisemitic Antisemitism or Jew-hatred is hostility to, prejudice towards, or discrimination against Jews. A person who harbours it is called an antisemite. Whether antisemitism is considered a form of racism depends on the school of thought. Antisemi ...
Vichy Vichy (, ; ) is a city in the central French department of Allier. Located on the Allier river, it is a major spa and resort town and during World War II was the capital of Vichy France. As of 2021, Vichy has a population of 25,789. Known f ...
laws. When the police came for Bricanier, she hid him in the building where her shop was, and allowed him to continue his work. As well, she allowed four members of Bricanier's family to live with her own relatives; this enabled them and Henry to survive until the end of
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
. She had a chateau in
Chantilly Chantilly may refer to: Places France *Chantilly, Oise, a city ** US Chantilly, a football club *Château de Chantilly United States * Chantilly, Missouri, an unincorporated community * Chantilly (Charlotte neighborhood), North Carolina ...
, where she kept kangaroos and peacocks, and a summer house on the
Riviera () is an Italian word which means , ultimately derived from Latin , through Ligurian . It came to be applied as a proper name to the coast of Liguria (the Genoa region in northwestern Italy) in the form , then shortened in English. Riviera may a ...
. Carven died in Paris on 8 June 2015, aged 105.


Career

In 1945, at the age of 36, Carven opened her fashion house on the
Champs-Élysées The Avenue des Champs-Élysées (, ; ) is an Avenue (landscape), avenue in the 8th arrondissement of Paris, France, long and wide, running between the Place de la Concorde in the east and the Place Charles de Gaulle in the west, where the Arc ...
. The name Carven combined Carmen, her given name, with the last name of her aunt Josy Boyriven, who introduced her to couture. The 5'1" Carven focused her line on petite women, "because hewas too short to wear the creations of the top couturiers, who only ever showed their designs on towering girls." Carven soon became known as "the smallest of big couturiers." The signature piece from her first collection was a full skirted, green and white striped summer dress. Green and white stripes became the signature of the House of Carven. The material had been found in the attic of a chateau and was likely originally purchased for the summer uniforms of housemaids prior to World War I. Her early clients included
Leslie Caron Leslie Claire Margaret Caron (; born 1 July 1931) is a French and American actress and dancer. She is the recipient of a Golden Globe Award, two BAFTA Awards and a Primetime Emmy Award, in addition to nominations for two Academy Awards. Caron b ...
, Martine Carol,
Zizi Jeanmaire Renée Marcelle "Zizi" Jeanmaire (29 April 1924 – 17 July 2020) was a French ballet dancer, actress and singer. She became famous in the 1950s after playing the title role in the ballet ''Carmen'', produced in London in 1949, and went on to a ...
, and
Édith Piaf Édith Giovanna Gassion (19 December 1915 – 10 October 1963), known as Édith Piaf (), was a French singer and lyricist best known for performing songs in the cabaret and modern chanson genres. She is widely regarded as France's greatest popu ...
. Carven was an inventive marketer. In 1946, she publicized the launch of her first perfume by parachuting hundreds of sample bottles across Paris. In 1950, Carven created a collection inspired by ''
Gone with the Wind Gone with the Wind most often refers to: * Gone with the Wind (novel), ''Gone with the Wind'' (novel), a 1936 novel by Margaret Mitchell * Gone with the Wind (film), ''Gone with the Wind'' (film), the 1939 adaptation of the novel Gone with the Wind ...
'' to coincide with the film's French release. She toured France with the collection, staging fashion shows at movie theaters. In 1950, she became one of the first couturiers to develop
prêt-à-porter Ready-to-wear (RTW)also called ''prêt-à-porter'', or off-the-rack or off-the-peg in casual useis the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a parti ...
. Her preference for simple materials such as pink
gingham Gingham, also called Vichy check, is a medium-weight balanced plain weave, plain-woven textile, fabric typically with Tartan, tartan (plaid), striped, or Check (pattern), check duotone patterns, in bright colour and in white made from dyed cotton o ...
and
broderie anglaise Broderie anglaise (French, "English embroidery", ) is a Whitework embroidery, whitework needlework technique incorporating features of embroidery, cutwork and needle lace that became associated with England, due to its popularity there in the 19 ...
eased her transition to ready-to-wear. In 1955, she launched Carven Junior. Carven was one of the first fashion houses to stage runway shows around the world. The designer's travel inspired her to use diverse materials such as
madras Chennai, also known as Madras ( its official name until 1996), is the capital and largest city of Tamil Nadu, the southernmost state of India. It is located on the Coromandel Coast of the Bay of Bengal. According to the 2011 Indian ce ...
,
batik Batik is a dyeing technique using wax Resist dyeing, resist. The term is also used to describe patterned textiles created with that technique. Batik is made by drawing or stamping wax on a cloth to prevent colour absorption during the dyein ...
, and
raffia Raffia palms are members of the genus ''Raphia''. The Malagasy language, Malagasy name is derived from ' "to squeeze #Raffia wine, juice". The genus contains about twenty species of Arecaceae, palms native to tropical regions of Africa, and esp ...
in her collections. In the 1950s, Carven was one of the first Western designers to use African textiles. Carven designed uniforms for the 1976 French Olympic team, Parisian traffic wardens, Eurostar staff, and over 20 airlines. Carven was also the
costume designer A costume designer is a person who designs costumes for a film, stage production or television show. The role of the costume designer is to create the characters' outfits or costumes and balance the scenes with texture and colour, etc. The costum ...
for eleven films, including ''
Manon ''Manon'' () is an ''opéra comique'' in five acts by Jules Massenet to a French libretto by Henri Meilhac and Philippe Gille, based on the 1731 novel '' L'histoire du chevalier des Grieux et de Manon Lescaut'' by the Abbé Prévost. It was f ...
'' (1949), '' Rendezvous in July'' (1949), ''
Edward and Caroline ''Edward and Caroline'' () is a 1951 French comedy drama film directed by Jacques Becker and starring Daniel Gélin, Anne Vernon and Elina Labourdette. It was entered into the 1951 Cannes Film Festival. It was shot at the Billancourt Studios ...
'' (1951), ''
Holiday for Henrietta ''Holiday for Henrietta'' () is a 1952 French comedy film directed by Julien Duvivier and starring Dany Robin, Michel Auclair, and Hildegard Knef. It was shot at the Billancourt Studios and on location around Paris including at the Gaumont-Pala ...
'' (1952), and '' Le Guérisseur'' (1953). She also worked for the costume and wardrobe department for the film '' The Red Shoes'' (1948), and for the episode ''Gold'' (1952) of the television series ''
Foreign Intrigue ''Foreign Intrigue'' (also known as ''Foreign Assignment'') is a syndicated espionage drama television series produced in Europe by Sheldon Reynolds. The 30-minute series ran for four seasons from 1951 to 1955, producing 156 episodes. It was ...
''. She worked for the art department for the ''
Perry Mason Perry Mason is a fictional character, an American criminal defense lawyer who is the main character in works of detective fiction written by Erle Stanley Gardner. Perry Mason features in 82 novels and four short stories, all of which involve a ...
'' episode ''The Case of the Gallant Grafter'' (1960). Carven retired at age 84 in 1993. In 2001, she gifted her archives to the
Musée Galliera The Palais Galliera, also formally known as the Musée de la Mode de la Ville de Paris (City of Paris Fashion Museum), and formerly known as Musée Galliera, is a museum of fashion and fashion history located at 10, avenue Pierre 1er de Serbie, ...
.


Awards

In August 2000, Carven was named
Righteous Among the Nations Righteous Among the Nations ( ) is a title used by Yad Vashem to describe people who, for various reasons, made an effort to assist victims, mostly Jews, who were being persecuted and exterminated by Nazi Germany, Fascist Romania, Fascist Italy, ...
by
Yad Vashem Yad Vashem (; ) is Israel's official memorial institution to the victims of Holocaust, the Holocaust known in Hebrew language, Hebrew as the (). It is dedicated to preserving the memory of the Jews who were murdered; echoing the stories of the ...
. At her hundredth birthday party in 2009, she was made a commander of the
Legion of Honor The National Order of the Legion of Honour ( ), formerly the Imperial Order of the Legion of Honour (), is the highest and most prestigious French national order of merit, both military and civil. Currently consisting of five classes, it was ...
.


References


External links


Carven website

Carven "Esperanto" suit at the Palais Galliera
{{DEFAULTSORT:Carven, Marie-Louise 1909 births 2015 deaths Chevaliers of the Ordre des Arts et des Lettres Commanders of the Legion of Honour École des Beaux-Arts alumni French fashion designers French women fashion designers French Righteous Among the Nations People from Châtellerault French women centenarians