Caroline Sampson (born 2 August 1984) is a Ghanaian

radio presenter A radio personality is a person who has an on-air position in radio broadcasting. A radio personality who hosts a radio show is also known as a radio host (North American English), radio presenter (British English) or radio jockey. Radio personali ...

, TV show host, compere, and

voiceover artist Voice acting is the art of performing a character or providing information to an audience with one's voice. Performers are often called voice actors/actresses in addition to other names. Examples of voice work include animated, off-stage, off-scr ...

best known for her TV and radio commercials. She began her career in the media in 2005 when she ended up as a finalist in the third edition of the

Ghanaian The Ghanaian people are a nation originating in the Gold Coast (region), Ghanaian Gold Coast. Ghanaians predominantly inhabit the Republic of Ghana and are the predominant cultural group and residents of Ghana, numbering 34 million people as of ...

reality TV Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 199 ...

pageant ''

Miss Malaika Ghana ''Miss Malaika Ghana'' is a beauty pageant, reality show which first aired in Ghana in 2003. The show is produced by Charter House Productions and airs on Ghana television station TV3 as well as DSTV channel Africa Magic. The pageant is produced ...

''. In addition to TV and radio presenting, Sampson has hosted reality TV shows, corporate events, movie premieres, and album launches. She was the first anglophone African and Ghanaian to win the award for Best Presenter at the Stars Integration of Culture of Africa festival and competition held in

Benin Benin, officially the Republic of Benin, is a country in West Africa. It was formerly known as Dahomey. It is bordered by Togo to the west, Nigeria to the east, Burkina Faso to the north-west, and Niger to the north-east. The majority of its po ...

Career

Modeling

Sampson's career began as a contestant in the third edition of the TV reality show, Miss Malaika Ghana, in 2005. She placed among the final 16 contestants. She also contested in the Top Ghana Model Contest in 2006 and through that she became a full-time model. She worked as a model with some fashion designers like Kofi Ansah,

Ozwald Boateng Ozwald Boateng, OBE () (born 28 February 1967) is an English fashion designer, best known for his trademark twist on classic tailoring and bespoke styles. Early life Boateng was born in the Muswell Hill district of London on 28 February 1967, ...

, Nana Asihene as well as House of Eccentric.

Television

In 2005, Sampson got her first break on television when she hosted the game show, ''U-Win Game,'' that aired on GTV (Ghana National Broadcaster). Later, she hosted ''Hitz Video'', a weekly music video program that aired on the

TV3 Ghana TV3 is a Ghanaian free-to-air television network in Ghana. Launched in 1997 by Malaysian company Sistem Televisyen Malaysia Berhad, TV3 airs and produces a variety of television programmes including news bulletins, dramas and reality television a ...

network. In 2009, Sampson joined Global Media Alliance, the parent company of ETV and YFM Ghana; and hosted ''E on E,'' a daily entertainment show on ETV Ghana. In 2017, she moved to Kwese Sport as a host of the station's breakfast show, ''Head Start'' and later became host of a sport program, ''Sports Arena '' on the same channel.

Radio

In 2005, while working with GTV, Sampson also began working in radio on the Atlantis radio station in

Accra Accra (; or ''Gaga''; ; Ewe: Gɛ; ) is the capital and largest city of Ghana, located on the southern coast at the Gulf of Guinea, which is part of the Atlantic Ocean. As of 2021 census, the Accra Metropolitan District, , had a population of ...

. She hosted two daily drive-time shows, ''Continuous Drive'' and ''Mellow Cruise''. Sampson joined Citi FM and hosted three daily shows: ''Room 973'', ''Rhythms in the Citi'' and ''Citi Countdown''. After two years with Citi FM, Sampson joined YFM Ghana as a presenter for the weekly show, ''Shout on Y''.

Brand ambassador

In 2017, Sampson and Ghanaian rapper,

Kofi Kinaata Martin King Arthur (born 15 April 1990), popularly known as Kofi Kinaata, is a Ghanaian musician and songwriter from Takoradi. Known for his Fante rap and freestyle, he is often referred to by the moniker of ''Fante Rap God'' (FRG). Early lif ...

, were brand ambassadors for beverage company

Guinness Guinness () is a stout that originated in the brewery of Arthur Guinness at Guinness Brewery, St. James's Gate, Dublin, Ireland, in the 18th century. It is now owned by the British-based Multinational corporation, multinational alcoholic bever ...

Ghana. She also was brand ambassador for Woodin (fabric company), and was also the face of beverage company

Castle Milk Stout Castle Lager is a South African pale lager. It is the flagship product of South African Breweries. It is widely considered the 'national beer' of South Africa due to its widespread popularity and production within the country. History Castle ...

in 2014. Caroline is also a social media influencer and has endorsed brands such as Zeepay, Huawei and World Remit, among others.

Awards

Caroline Sampson won Best Presenter in 2009 at the Stars Integration of Culture of Africa held in Cotonou, Benin. In 2019, she won Best Female Radio Personality at the 3rd edition of Ghana Entertainment Awards USA. She also received the 4th XWAC-Africa Award of Honour for Media Excellence in the same year. Caroline Sampson was nominated and again won the Best Female Radio Personality Award at the 2024 Ghana Entertainment Awards in

USA The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguous ...

References

{{DEFAULTSORT:Sampson, Caroline Ghanaian musicians Living people People from Tema Ghanaian journalists Ghanaian radio presenters Ghanaian women radio presenters Mfantsiman Girls' Secondary School alumni 1984 births Ghanaian women journalists Ghanaian television journalists 20th-century Ghanaian journalists 21st-century Ghanaian journalists 20th-century Ghanaian women journalists 21st-century Ghanaian women journalists Ghanaian models Ghanaian voice actors 21st-century Ghanaian people Ghanaian women