Carole MacGillvray Rappeport was an employee of the

General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...

Toy Group. As early as 1978, she was associate vice-president of

Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of ...

's toy marketing unit; in the early 1980s, she served as vice-president of U.S. marketing at General Mills' CPG (Consumer Products Group) division. In February 1984, she became president of General Mills' M.A.D. (Marketing and Design) service, replacing

Bernard Loomis Bernard Loomis (July 4, 1923 – June 2, 2006) was an American toy developer and marketer who introduced some of the world's most notable brands including Chatty Cathy, Barbie, Hot Wheels, Baby Alive, and Strawberry Shortcake, but perhaps his ...

. In the mid-1990s, she ran a toy consulting company in

Santa Barbara, California Santa Barbara ( es, Santa Bárbara, meaning "Saint Barbara") is a coastal city in Santa Barbara County, California, of which it is also the county seat. Situated on a south-facing section of coastline, the longest such section on the West Coas ...

. MacGillvray was a boss to fellow General Mills/Kenner staffer

Paul Pressler Paul Pressler is the chair of the board of directors of eBay. He was previously CEO of Gap, Inc., chairman of Walt Disney Parks and Resorts and a partner at the private equity firm Clayton, Dubilier & Rice. Early life and career Pressler receive ...

. Both were executive producers for 1985's ''

The Care Bears Movie ''The Care Bears Movie'' is a 1985 animated musical fantasy film directed by Arna Selznick from a screenplay by Peter Sauder. This was the second feature film from the Canadian animation studio Nelvana (after the 1983 film '' Rock & Rule''), ...

'', produced by Canada's

Nelvana Nelvana Enterprises, Inc. (; previously known as Nelvana Limited, sometimes known as Nelvana Animation and simply Nelvana or Nelvana Communications) is a Canadian animation studio and entertainment company owned by Corus Entertainment. Founded ...

studio. Before its completion, MacGillvray's search for a distributor led to rejections from major U.S. studios;

The Samuel Goldwyn Company The Samuel Goldwyn Company was an American independent film company founded by Samuel Goldwyn Jr., the son of the famous Hollywood mogul, Samuel Goldwyn, in 1978. Background The company originally distributed and acquired art-house films from ...

, an independent outfit, eventually acquired the film for U.S. release.

Personal life

MacGillvray was born Carole Ann Bienkowski in Boston in 1937 to Adam and Eleanor Bienkowski. In 1961, she married Edward A. Locklin.

References

External links

* {{DEFAULTSORT:MacGillvray, Carole 1937 births Living people American businesspeople People from Warwick, Rhode Island