Carole MacGillvray Rappeport was an employee of the

General Mills General Mills, Inc. is an American multinational corporation, multinational manufacturer and marketer of branded ultra-processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in ...

Toy Group. As early as 1978, she was associate vice-president of

Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...

's toy marketing unit; in the early 1980s, she served as vice-president of U.S. marketing at General Mills' CPG (Consumer Products Group) division. In February 1984, she became president of General Mills' M.A.D. (Marketing and Design) service, replacing

Bernard Loomis Bernard Loomis (July 4, 1923 – June 2, 2006) was an American toy developer and marketer who introduced some of the world's most notable brands including Chatty Cathy, Barbie, Hot Wheels, Baby Alive, and Strawberry Shortcake, but perhaps his bigg ...

. In the mid-1990s, she ran a toy consulting company in

Santa Barbara, California Santa Barbara (, meaning ) is a coastal city in Santa Barbara County, California, of which it is also the county seat. Situated on a south-facing section of coastline, the longest such section on the West Coast of the United States excepting A ...

. MacGillvray was a boss to fellow General Mills/Kenner staffer

Paul Pressler Paul S. Pressler (born 1956) is an American business executive. He is currently the chairman of the board of directors of eBay. He has previously held executive positions at companies such as Gap, Inc., The Walt Disney Company, and was a partner ...

. Both were executive producers for 1985's ''

The Care Bears Movie ''The Care Bears Movie'' is a 1985 animated musical fantasy film directed by Arna Selznick from a screenplay by Peter Sauder. It was the second feature film from the Canadian animation studio Nelvana after the 1983 film ''Rock & Rule,'' in ...

'', produced by Canada's

Nelvana Nelvana Limited (; also known as Nelvana Enterprises, Nelvana International or Nelvana Digital; commonly known as Nelvana; stylized as "nelvana") is a Canadian animation studio and entertainment production company owned by Corus Entertainment s ...

studio. Before its completion, MacGillvray's search for a distributor led to rejections from major U.S. studios;

The Samuel Goldwyn Company The Samuel Goldwyn Company, later known as Samuel Goldwyn Entertainment, Goldwyn Entertainment Company, Goldwyn Films, and G2 Films, was an American independent film company founded by Samuel Goldwyn Jr., the son of the famous Cinema of the Unit ...

, an independent outfit, eventually acquired the film for U.S. release.

Personal life

MacGillvray was born Carole Ann Bienkowski in Boston in 1937 to Adam and Eleanor Bienkowski. In 1961, she married Edward A. Locklin.

References

External links

* {{DEFAULTSORT:MacGillvray, Carole 1937 births Living people American businesspeople People from Warwick, Rhode Island