Carla Hassan (also known as, Carla Zakhem-Hassan) is a Lebanon-born American business executive. She oversees marketing efforts, encompassing advertising, media, performance marketing, sponsorships and talent, customer insights and analytics for the Chase, J.P. Morgan and corporate brands.

Biography

Carla Zakhem-Hassan is a Lebanese war refugee. She received a bachelor's degree from the

University of Colorado The University of Colorado (CU) is a system of public universities in Colorado. It consists of four institutions: the University of Colorado Boulder, the University of Colorado Colorado Springs, the University of Colorado Denver, and the U ...

and an

MBA A Master of Business Administration (MBA) is a professional degree focused on business administration. The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular a ...

from the

Thunderbird School of Global Management The Thunderbird School of Global Management (or simply Thunderbird) is a global leadership, management, and business school at Arizona State University, a public research university in the Phoenix metropolitan area. It was founded in 1946 as an i ...

. In 2021, Hassan was named

chief marketing officer A chief marketing officer (CMO), also called a chief brand officer (CBO), is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management, marketing communications (including adver ...

for

JPMorgan Chase & Co JPMorgan Chase & Co. (stylized as JPMorganChase) is an American multinational finance corporation headquartered in New York City and incorporated in Delaware. It is the largest bank in the United States, and the world's largest bank by mark ...

. Prior to joining JPMorgan Chase, Hassan was named the chief marketing officer at

Citigroup Citigroup Inc. or Citi (Style (visual arts), stylized as citi) is an American multinational investment banking, investment bank and financial services company based in New York City. The company was formed in 1998 by the merger of Citicorp, t ...

in 2020, having joined the company in 2018. Prior to that, in 2017, Hassan was the executive vice president and global chief marketing officer at

Toys "R" Us Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1948 in Washington, D.C.; its first store was built in April 1948, with i ...

. In 2016, she was the

senior vice president A vice president or vice-president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice ...

of global brand management of the Global Beverage Group at

PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...

. During her thirteen years at Pepsi, she also served as chief marketing officer out of the

Dubai Dubai (Help:IPA/English, /duːˈbaɪ/ Help:Pronunciation respelling key, ''doo-BYE''; Modern Standard Arabic, Modern Standard Arabic: ; Emirati Arabic, Emirati Arabic: , Romanization of Arabic, romanized: Help:IPA/English, /diˈbej/) is the Lis ...

office. A champion of equality, on

International Day of the Girl Child International Day of the Girl Child is an international observance day declared by the United Nations; it is also called the Day of Girls and the International Day of the Girl. October 11, 2012, was the first Day of the Girl Child. The observat ...

2019, Hassan's Citi team launched "It’s About Time,” which was later selected by GWI as campaign of the month. Hassan's Citi team worked in partnership with The Female Quotient to launch the Advancing Equality Calculator, a free tool to help organizations of all sizes calculate their raw wage gap and join the movement for pay parity.

Awards and honors

* 2024,

Gold House Gold House is a non-profit organization based in Los Angeles, New York, San Francisco, and Singapore that promotes the interests of people of Asian and Pacific Islander descent. The collective consists of founders, creators, investors, ente ...

’s Most Impactful Asians A100 list * 2023,

Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...

World’s Most Influential CMOs * 2020,

The Matrix Awards The Matrix Awards is an annual awards ceremony held bNew York Women in Communications It started in 1970 to honor exceptional women in the fields of arts, advertising, entertainment, film, television, theater, books, broadcasting, magazines, news ...

* 2019, Brand Innovators 'Top 100' Women in Brand Marketing Award * 2018, Henry Crown Fellow in the

Aspen Institute The Aspen Institute is an international nonprofit organization founded in 1949 as the Aspen Institute for Humanistic Studies. It is headquartered in Washington, D.C., but also has a campus in Aspen, Colorado, its original home. Its stated miss ...

* 2016,

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in ...

Women to Watch

References

{{DEFAULTSORT:Hassan, Carla Living people 21st-century American businesspeople Chief marketing officers American women business executives University of Colorado alumni Thunderbird School of Global Management alumni Lebanese emigrants to the United States PepsiCo people Citigroup people Henry Crown Fellows Refugees in the United States Year of birth missing (living people)