Cariuma is a Brazilian

footwear Footwear refers to garments worn on the feet, which typically serve the purpose of protective clothing, protection against adversities of the environment such as wear from rough ground; stability on slippery ground; and temperature. *Shoes and si ...

brand founded in 2018. The company's shoes are marketed as being produced in a

sustainable Sustainability is a social goal for people to co-exist on Earth over a long period of time. Definitions of this term are disputed and have varied with literature, context, and time. Sustainability usually has three dimensions (or pillars): env ...

manner using organic products like

bamboo Bamboos are a diverse group of mostly evergreen perennial plant, perennial flowering plants making up the subfamily (biology), subfamily Bambusoideae of the grass family Poaceae. Giant bamboos are the largest members of the grass family, in th ...

and

cotton Cotton (), first recorded in ancient India, is a soft, fluffy staple fiber that grows in a boll, or protective case, around the seeds of the cotton plants of the genus '' Gossypium'' in the mallow family Malvaceae. The fiber is almost pure ...

to make

environmentally friendly Environment friendly processes, or environmental-friendly processes (also referred to as eco-friendly, nature-friendly, and green), are sustainability and marketing terms referring to goods and services, laws, guidelines and policies that c ...

footwear.

History

The company was founded in 2018 by David Python and Fernando Porto while they were at

Harvard University Harvard University is a Private university, private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the History of the Puritans in North America, Puritan clergyma ...

studying for their MBA. Python was recruited by a family run shoe company during his MBA and helped run the factory while Porto had previously started his own shoe company at 18 but went bankrupt at 23. Together, they decided to start a new shoe company with both of their knowledge and expertise.

Social responsibility

As part of the company's core values, the founders wanted to ensure that the shoes they produced were not only sustainable for the environment but also that the company engaged in socially responsible work. Apart from using organic and vegan materials for its shoes, the company also engages in reforestation and helps plant trees in the

Amazon rainforest The Amazon rainforest, also called the Amazon jungle or Amazonia, is a Tropical and subtropical moist broadleaf forests, moist broadleaf tropical rainforest in the Amazon biome that covers most of the Amazon basin of South America. This basin ...

Popularity

The driving force in the company's growth and popularity has been in the skating scene, where its shoes has become popular among skaters for its durability. This has led the company to release skating shoes in addition to its regular sneakers. In September 2024 the German Minister of Climate and Economics, Robert Habeck, wears the Cariuma Catiba pro.

References

External links

{{Running Shoe Brands Brazilian brands Athletic shoe brands Clothing companies established in 2018 Clothing retailers of Brazil Clothing brands of Brazil 2018 establishments in Brazil Shoe brands Shoe companies of Brazil Sporting goods manufacturers of Brazil Sporting goods brands Sportswear brands Fair trade brands Companies based in Rio de Janeiro (city) Skateboarding in Brazil Skateboard shoe companies