The Cardrona Bra Fence is a controversial
tourist attraction
A tourist attraction is a place of interest that tourists visit, typically for its inherent or an exhibited natural or cultural value, historical significance, natural or built beauty, offering leisure and amusement.
Types
Places of natural ...
in
Central Otago
Central Otago is located in the inland part of the Otago region in the South Island of New Zealand. The motto for the area is "A World of Difference".
The area is dominated by mountain ranges and the upper reaches of the Clutha River and trib ...
, in
New Zealand
New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 List of islands of New Zealand, smaller islands. It is the ...
. At some point between 1998 and 1999, passers-by began to attach
bra
A bra, short for brassiere or brassière (, or ; ), is a form-fitting undergarment that is primarily used to support and cover breasts. It can serve a range of other practical and aesthetic purposes, including enhancing or reducing the appe ...
s to a rural fence. The fence gradually became a well known site as the number of bras grew to hundreds. The fence is located on a public road reserve, adjacent to farm property in the
Cardrona Valley Cardrona can refer to:
*Cardrona, New Zealand - a locality between Wanaka and Queenstown
*Cardrona Alpine Resort - a ski field close to Cardrona
*Cardrona, Scottish Borders
Cardrona is a village on the A72 and B7062, between Peebles and Innerlei ...
area southwest of
Wanaka, near to Cardrona.
Despite its popularity, there has been disagreement over the value of the attraction. The bra fence stands today next to the Cardrona Distillery.
Origins
The Bra Fence began at some point between Christmas 1998 and New Year 1999, when four bras were attached to the wire fence alongside the road. The original reason for the bras being attached to the fence is unknown. News spread of the addition, which was left on the fence by the local landowners, and more bras began to appear. By the end of February there were some 60 bras, but at about this time they were all removed anonymously. This was reported in the local press, and the story gained widespread dissemination through the New Zealand media, leading to more bras appearing.
By October 2000, the number of bras had reached around 200, and again the fence was cleared of bras. This time the story spread even wider, as the fence had become to some a quirky tourist attraction, and media sources from as far afield as Europe became interested in the fence. Due to this interest, the number of bras being added to the fence personally, or sent to be added, increased dramatically. In early 2006, the number of bras attached to the fence stood at close to 800.
Controversy and removal
Although some locals welcomed the fence and regarded it as a tourist attraction, others viewed it as an eyesore and embarrassment, and as a potential hazard to drivers using the road. Frequent legal attempts were consequently made to see it removed. These attempts increased in early 2006, accompanied by a further removal of some 200 of the bras. Some locals claimed that a number of Japanese students who were being educated in nearby
Wānaka
Wānaka () is a popular ski and summer resort town in the Otago region of the South Island of New Zealand. At the southern end of Lake Wānaka, it is at the start of the Clutha River/Mata-Au and is the gateway to Mount Aspiring National Park. ...
could get offended by the fence, as well as many other Asians or South Africans.
However, local sheep farmer John Lee, who had become the unofficial guardian of the site, refused to remove the bras from the fence, claiming that 90% of letters received about the fence were positive, and that the bras were the most photographed attraction in the area.
On 28 April 2006, after discovering the fence rested on public road reserve, the local Council determined the bra fence was a "traffic hazard" and an "eyesore", and ordered the bras on the fence to be removed.
The fence's removal led to an attempt to make the world's longest bra chain, at an annual festival in nearby
Wānaka
Wānaka () is a popular ski and summer resort town in the Otago region of the South Island of New Zealand. At the southern end of Lake Wānaka, it is at the start of the Clutha River/Mata-Au and is the gateway to Mount Aspiring National Park. ...
, later that year. The chain reached some 7,400 bras, over 100,000 short of the world record, but raised over
$10,000 for charity.
[Wanaka, New Zealand attempts bra chain record , Newsgab.com, 19 September 2006, Retrieved on 25/8/07]
References
{{Reflist
External links
Report on October 2000 vandalismHome video of fence, March 2004
Buildings and structures in Otago
Brassieres
1999 establishments in New Zealand
2006 disestablishments in New Zealand
Tourist attractions in Otago