Cardone Training Technologies

Grant Timothy Cardone (born March 21, 1958) is an American businessman, financial influencer, and writer. He is the founder and CEO of Cardone Capital and Cardone Training Technologies, Inc. In 2010, he wrote the ''New York Times'' bestselling book, ''If You're Not First, You're Last''.

Early life

Cardone was born on 21 March 1958 in Lake Charles, Louisiana, US to a family of five children of Curtis Louis and Concetta Neil Cardone. His father owned a grocery store and trained as a stockbroker. His father died in 1968 when he was 10, and ten years later his brother Curtis died. Cardone attended La Grange High School in Lake Charles in 1976. He further studied at McNeese State University, where he obtained a degree in accounting. From the age of 16 through 25, Cardone struggled with drug addiction and substance abuse, overdosed three times, and finally went to a treatment center.

Career

After graduating from university, Cardone worked in a sales training company, where he traveled from Lake Charles to Houston, Texas and then to La Jolla, California, where he lived for 12 years. He moved into car sales and later became the president and CEO of Freedom Motorsports Group Inc. He owns Cardone Group, Cardone Enterprises and Cardone Real Estate Holdings.

In 2016, ''Forbes'' listed Cardone as one of the "25 Marketing Influencers To Watch In 2017". , ''HuffPost'' estimated that Cardone has 2.4 million subscribers on YouTube; 4.4 million and 6.8 million followers on Instagram and Facebook respectively. Cordone has written five books: ''The 10X Rule'', ''Sell or Be Sold'', ''Closers Survival Guide'', ''If You’re Not First, You’re Last; and sell to survive''. He contributes to ''Fox & Friends'' and has been featured in the ''Wall Street Journal'', appeared on CNBC, CNN. He has also appeared on ''Turnaround King'' and '' Undercover Billionaire''. In late 2024, Cardone launched a bitcoin real estate fund.

Legal issues

Cardone Training Technologies

In 2015 and 2016, several former employees of Cardone Training Technologies filed religious discrimination complaints with the Equal Employment Opportunity Commission alleging that they were fired for refusing to take Scientology training courses disingenuously renamed as "L. Ron Hubbard training".

Cardone's company has sued several clients who could no longer afford the hefty monthly payments on their training contracts. Having no termination clauses, clients were sued for tens of thousands of dollars of remaining balances on their contracts.

Cardone Capital

Cardone Capital purchases and manages large quantities of multifamily rental properties and sells shares in the pooled investment. Cardone Capital's funds have a buy-in as low as $1,000. In 2024 Cardone Capital claimed to have approximately four billion dollars in assets under management. Using his social media and other communication channels, Cardone tells potential investors that they should view "their own houses as a money-sinking liability rather than a real estate asset", that they should rent, and invest their money in his funds, which he has guaranteed 15% annualized returns. The Securities and Exchange Commission (SEC) has warned him to moderate his sales pitches.

In 2020, a client sued Grant Cardone and Cardone Capital, LLC for violating SEC regulations regarding potential misstatements or omissions. The lawsuit, a putative class action, cited Cardone's own words: "You're gonna walk away with a 15% annualized return. If I'm in that deal for 10 years, you're gonna earn 150%. You can tell the SEC that's what I said it would be. They call me Uncle G and some people call me Nostradamus, because I'm predicting the future, dude; this is what's gonna happen." A Federal District Court in California dismissed the plaintiff's claims, saying that statements on social media were not actionable under the Securities Act, but the US Court of Appeals reversed the dismissal, stating that "sellers of securities that use social media communications to communicate with prospective investors are engaged in solicitation that can be actionable under the Securities Act". An amended complaint was filed in 2023 by a family member of the plaintiff who had died since the original filing.

A 2022 investigative report by ''The Palm Beach Post'' showed that from 2018 to 2021 Cardone Capital-owned Miami-area apartment complex Wellington Club overcharged tenants for workforce housing — a government program to provide discounted housing in high-cost-of-living areas to renters employed in key industries such as nursing, teaching and firefighting who would otherwise be priced out of their service area. According to the report, this allowed Wellington Club to boost profits while suppressing the county's workforce housing program in a county with limited affordable housing.

Others

On a 2023 livestream, Cardone got in a heated dispute with his friend John Legere who told him that "You are the biggest bullshit artist on the planet," called him "a con man of the highest order" and a "fucking fraud." In January 2024, Cardone sued Legere for $100 million, alleging defamation. In August, Cardone rejected an offer from Legere to settle out of court, and the parties agreed to a confidential settlement in January 2025.

In 2024 Cardone sued Formula One Group and Hard Rock Cafe alleging that his expensive watch had been stolen during a Miami Grand Prix event as a result of lax security.

In 2025 a Las Vegas woman was charged with stealing millions from seven influencers including $2.3 million from the Cardones.

Personal life

Cardone married Elena Rosaia Lyons on July 4, 2004. They have two daughters. The Cardones reside in Golden Beach, Florida and Malibu, California. Cardone is a Scientologist, and according to ''The Village Voice'' he had reached the OT VIII level as of 2011. Elena is also a Scientologist and the couple are major donators to the Church of Scientology.

Elena fundraised for Kari Lake in 2024 and is active in her husband's businesses. Following the New York business fraud lawsuit against the Trump Organization, Elena set up a GoFundMe to help Donald Trump pay off his multimillion-dollar legal judgments. Cardone has been a consistent supporter of Donald Trump, and even engaged Trump as the headliner at one of Cardone's 10X conferences in 2022.

Published works

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References

{{DEFAULTSORT:Cardone, Grant
1958 births
Living people
American businesspeople in real estate
Businesspeople from Louisiana
American people of Italian descent
Real estate and property developers
People from Lake Charles, Louisiana
American Scientologists