Capterra, Inc. is a free online marketplace vendor serving as an intermediary between buyers and technology vendors within the software industry. The company assists consumers with selecting software for their needs with user reviews and research.
History
The company was founded in 1998 by Michael Ortner and Rakesh Chilakapati. It is based in
Arlington, Virginia
Arlington County, or simply Arlington, is a County (United States), county in the U.S. state of Virginia. The county is located in Northern Virginia on the southwestern bank of the Potomac River directly across from Washington, D.C., the nati ...
. The company uses a
pay-per-click model.
Vendors can bid on the basis of software category & listing position. All these platforms have paid listing as well as organic listings based on reviews. Capterra was on the list of the Inc. magazine's 2007 ranking of the 5000 fastest-growing private U.S. companies.
By the end of 2007, there were nearly 10,000 software vendors advertised on the website.
In 2009, the site allowed software users to leave reviews.
In September 2015, Capterra was acquired by
Gartner
Gartner, Inc. is an American research and advisory firm focusing on business and technology topics. Gartner provides its products and services through research reports, conferences, and consulting. Its clients include large corporations, gover ...
for $206.2 million and became a part of its strategy to expand its business within the software industry. It is reported that Vista Point Advisors acted as a financial advisor to Capterra before and during the transition to Gartner.
In 2018 Capterra conducted a Top Tech trends survey on how small businesses manage technology investments and consider
project management software
Project management software are computer programs that help plan, organize, and manage resources.
Depending on the sophistication of the software, it can manage Software development effort estimation, estimation and planning, Schedule (workplace) ...
. In August 2019, Capterra is reported to have delivered 1 million software reviews on its platform.
In 2020, Capterra conducted a series of surveys to analyze the impact of the
COVID-19 pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
on the software business including digital payments and tech industry employment.
Industry recognition
* Inc. 5000 Fastest Growing Private Business 2007-2009
* Radius.com Best B2B Holiday Campaigns 2013
* Interactive Media Award for Outstanding Achievement in the Software Industry, 2008 and 2009
* Ranked #25 on Virginia Chamber of Commerce Fantastic 50, 2007
See also
*
Business-to-business
Business-to-business (B2B or, in some countries, BtoB) refers to trade and commercial activity where a business sees other businesses as its customer base. This typically occurs when:
* A business sources materials for its production process for ...
*
Pay per click
References
External links
*{{Official website, https://www.capterra.com
American review websites
Companies based in Virginia
Information technology consulting firms of the United States
Software companies established in 1999