Captain's Wafers is an American brand of
crackers that is made by
Lance Inc.
Lance is an American brand of snack foods owned by the Snyder's-Lance company headquartered in Charlotte, North Carolina. As of 2018, Snyder's-Lance is owned by Campbell's.
Merger
On July 22, 2010, Lance announced that it would merge with Snyder's ...
They are light buttery crackers typically served with soups and salads. They are mentioned specifically in the song "Camel Walk" by
Southern Culture on the Skids
Southern Culture on the Skids, also sometimes known as SCOTS, is an American rock band from Chapel Hill, North Carolina. Originally a straightforward roots rock band, they became known as a tongue-in-cheek "party band" with an exaggerated " wh ...
. Captain's Wafers' most notable claim to fame is winning the North Dakota "Best Cracker in Show" contest for 14 consecutive years.
According to David Beard, the director of training at Lance, Inc., the name of the Captain's Wafers came from the idea that "on a ship, the captains always had the best of everything when it came to meals. So the name Captain's Wafers was used to show they were the very best wafers."
The name was submitted by Joe M. Logan, (executive vice president of sales and marketing at Lance, retired from Lance in 1975). Mr. Logan had returned from World War II service in the South Pacific with the US Army's 7th Infantry Division in 1946. It was his experience on board a merchant vessel going home, during which he was asked to dine at the Captain's table, that produced the idea for the crackers' name.
Sandwich cracker varieties
*Cream Cheese & Chives on Captain's Wafers
*Peanut Butter with Honey on Captain's Wafers
*Grilled Cheese on Captain's Wafers
*Captain's Choice Variety Pack
*Four Cheese on Captain's Wafers
*Jalapeño Cheddar
*BOLDS Buffalo Ranch
*BOLDS Smokehouse Cheddar
References
External links
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Captain's Wafers nutritional data
Brand name crackers
Lance Inc. brands
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