Capital TV was a British rolling-music television channel owned by

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as a visual

brand extension Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this ...

of radio's Capital FM. The channel played current chart hits. It reached 820,000 viewers on average every month on Sky alone. Capital TV was only allowed to play two or three commercial breaks each hour, 5 minutes long each. This was also the format for Heart TV.

History

On 3 July 2012,

announced it would launch a TV channel of the same name, Capital. The station launched on Sky and Freesat platforms on 11 October 2012 at , along with a TV channel of the same name for sister radio station

Heart The heart is a muscular Organ (biology), organ found in humans and other animals. This organ pumps blood through the blood vessels. The heart and blood vessels together make the circulatory system. The pumped blood carries oxygen and nutrie ...

. The channels could also be watched via dedicated

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apps, as well as online. On 17 October 2012, Capital TV also launched on Freeview in Manchester. Both channels played non-stop music videos 24 hours a day, 7 days a week and also featured some exclusive content, such as the

Jingle Bell Ball The Jingle Bell Ball is a concert held annually in December since 2008 (except for 2020 because of the COVID-19 pandemic), by the radio station Capital (radio network), Capital FM at The O2 Arena. Various notable artists have headlined the con ...

. On 24 July 2012 it was confirmed

BSkyB Sky UK Limited (formerly British Sky Broadcasting Limited (BSkyB)), trading as Sky, is a British broadcaster and telecommunications company that provides television, broadband internet, fixed line and mobile telephone services to consumers ...

would be responsible for ad sales on both channels, likewise with the radio station, Capital TV was aimed at a younger target audience. The channel was not related to the former

Restricted Service Licence A UK Restricted Service Licence (often called an RSL) is typically granted to radio stations and television stations broadcasting within the UK to serve a local community or a special event. Licences are granted by the broadcasting authority Ofcom ...

television channel of the same name, which ran in Cardiff between 2002 and 2009. It was removed from Freesat on 10 October 2018, and on Sky the next day, along with Heart TV, and all mentions of it have disappeared from the Capital FM website. The first music video aired on the channel was "

Let Me Love You (Until You Learn to Love Yourself) "Let Me Love You (Until You Learn to Love Yourself)" is a song performed by American singer and songwriter Ne-Yo, taken from his fifth studio album, '' R.E.D.'' (2012). Released on July 10, 2012, by Motown Records, the song serves as the mainstre ...

" by

Ne-Yo Shaffer Chimere Smith (born October 18, 1979), known professionally as Ne-Yo ( ), is an American singer and songwriter. Regarded as a leading figure of Contemporary R&B#2000s, 2000s R&B music, he is the recipient of numerous accolades, includi ...

and the last music video was " Thunderclouds" by Labrinth, Sia and Diplo before showing a few minutes of "

Havana Havana (; ) is the capital and largest city of Cuba. The heart of La Habana Province, Havana is the country's main port and commercial center.Camila Cabello Karla Camila Cabello Estrabao (; ; born March 3, 1997) is an American singer and songwriter. She rose to prominence as a member of the Pop music, pop girl group Fifth Harmony, one of the List of best-selling girl groups, best-selling girl gro ...

featuring

Young Thug Jeffery Lamar Williams II (born August 16, 1991), known professionally as Young Thug, is an American rapper. Known for his eccentric vocal style and fashion, he is considered an influential figure in modern hip hop music, hip hop and trap music ...

before freezing halfway through the video making the channel cease transmission at 6am.

References

Global Radio Defunct music video networks Music video networks in the United Kingdom Television channels and stations established in 2012 Television channels and stations disestablished in 2018 Defunct television channels in the United Kingdom {{UK-tv-channel-stub