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''Big Brother 2010'', also known as ''Big Brother 11'', was the eleventh series of the British
reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...
series '' Big Brother'', and the final series of the show to be broadcast by
Channel 4 Channel 4 is a British free-to-air public broadcast television channel owned and operated by Channel Four Television Corporation. It is state-owned enterprise, publicly owned but, unlike the BBC, it receives no public funding and is funded en ...
. The show followed twenty-one contestants, known as housemates, who were isolated from the outside world for an extended period of time in a custom built House. Each week, one or more of the housemates were evicted by a public vote. The last remaining housemate,
Josie Gibson Josephine Diane Shirley Gibson (born 24 January 1985) is an English television personality. In 2010, she won the 11th series of the Channel 4 reality show '' Big Brother.'' Since 2019, Gibson has been a regular segment presenter and announcer f ...
, was declared the winner, winning a cash prize of £100,000 and a place as a Housemate on ''
Ultimate Big Brother ''Ultimate Big Brother'' was the final series of the British reality television programme '' Big Brother'' to air on Channel 4. The series was produced by Remarkable Pictures, a division of Endemol. ''Ultimate Big Brother'' was an all-star edit ...
'', an All Star edition of ''Big Brother'' which began immediately after the conclusion of ''Big Brother 2010'' It launched on 9 June 2010 and ended on 24 August 2010, lasting 77 days - the shortest run since the fifth series in 2004.
Davina McCall Davina Lucy Pascale McCall (born 16 October 1967) is an English television presenter. She has presented various television shows for Channel 4, including ''Streetmate'' (1998–2001, 2016), ''Big Brother (British TV series), Big Brother'' (2 ...
returned as presenter for the eleventh and final time. Fourteen housemates entered on launch night, with seven additional housemates being introduced in later weeks. The series was watched by an average of 3 million viewers. Following Channel 4's decision in 2009 not to renew their contract with Endemol to show the series, Channel 5 bought the rights to ''Big Brother'' in the United Kingdom, where it was broadcast from 18 August 2011 to 5 November 2018, initially hosted by Brian Dowling from '' Celebrity Big Brother 8'' to '' Celebrity Big Brother 11'' and later with
Emma Willis Emma Louise Willis (' Griffiths; born 18 March 1976) is an English broadcaster. She is known for her television and radio work with Channel 5, BBC, ITV and Heart FM.
from '' Big Brother series 14'' to '' Big Brother series 19''.


Production


Auditions

Open auditions for the series took place in
Manchester Manchester () is a city and the metropolitan borough of Greater Manchester, England. It had an estimated population of in . Greater Manchester is the third-most populous metropolitan area in the United Kingdom, with a population of 2.92&nbs ...
on 15–16 January 2010, in
Dublin Dublin is the capital and largest city of Republic of Ireland, Ireland. Situated on Dublin Bay at the mouth of the River Liffey, it is in the Provinces of Ireland, province of Leinster, and is bordered on the south by the Dublin Mountains, pa ...
on 19 January 2010, in
Cardiff Cardiff (; ) is the capital city, capital and List of urban areas in the United Kingdom, largest city of Wales. Cardiff had a population of in and forms a Principal areas of Wales, principal area officially known as the City and County of Ca ...
on 23 January 2010, in
Glasgow Glasgow is the Cities of Scotland, most populous city in Scotland, located on the banks of the River Clyde in Strathclyde, west central Scotland. It is the List of cities in the United Kingdom, third-most-populous city in the United Kingdom ...
on 30 January 2010 and in
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
on 6–7 February 2010.


Pre-series

On 10 May, the '' Celebrity Big Brother 7'' website was replaced with a ''Big Brother 11'' mini-site updated with 23 pictures of ''Big Brother 11''s new trailer. The trailer was aired on Channel 4 during ''
The Million Pound Drop Live ''The Million Pound Drop'' (also ''The Million Pound Drop Live'' and briefly ''The £100K Drop'') is a British quiz show which was broadcast on Channel 4 in the United Kingdom. The show was first aired on 24 May 2010 and was presented by Davin ...
'' on 24 May. The trailer featured 30 ex-housemates from the past 10 series of ''Big Brother'' attending a funeral of the Diary Room Chair, with show narrator
Marcus Bentley Marcus Bentley (born 4 October 1967) is a British actor, broadcaster and voice-over artist. Bentley is most known for narrating the British version of the Dutch reality television programme '' Big Brother'' since its inception in 2000. He als ...
as the priest. On 14 May, it was announced on the ''Big Brother'' mini-site that
Emma Willis Emma Louise Willis (' Griffiths; born 18 March 1976) is an English broadcaster. She is known for her television and radio work with Channel 5, BBC, ITV and Heart FM.
would be joining the current presenter of ''
Big Brother's Little Brother This is a complete list of shows about and relating to ''Big Brother UK'' and ''Celebrity Big Brother''. The civilian edition originally ran from 2000 to 2018, and again since 2023. The celebrity edition ran from 2001 to 2018, and again since 20 ...
'', George Lamb, as co-host for the series. On 17 May, break bumpers featuring the falling flowers began showing on Channel 4. To celebrate the final series of ''Big Brother'',
Davina McCall Davina Lucy Pascale McCall (born 16 October 1967) is an English television presenter. She has presented various television shows for Channel 4, including ''Streetmate'' (1998–2001, 2016), ''Big Brother (British TV series), Big Brother'' (2 ...
hosted a special programme, '' Big Brother's Big Awards Show'', where the British public has bestowed accolades upon memorable housemates from the previous series. This special was aired on E4 on 22 May. A further programme, ''Big Brother Exposed: The Inside Story'', was aired on 28 May on E4, brought viewers highlights of the past ten series. On 21 May, Channel 4 unveiled the floral-themed eye logo for this summer's series of ''Big Brother''.


Eye logo

The logo, which was made up of hundreds of vibrant flowers, and was a tribute to its past series since its debut in July 2000.


Title Sequence

The titles had a carnival theme which included spinning cogs, a gramophone which was exploding with flower petals, a ventriloquist dummy and a spinning Big Brother clock which was striking 11. There was also cutaway messages during the titles, spelling out 'Welcome' 'To The' 'Mad House'.


Format

The theme for this series was
carnival Carnival (known as Shrovetide in certain localities) is a festive season that occurs at the close of the Christian pre-Lenten period, consisting of Quinquagesima or Shrove Sunday, Shrove Monday, and Shrove Tuesday or Mardi Gras. Carnival typi ...
. Like always, housemates entered the
House A house is a single-unit residential building. It may range in complexity from a rudimentary hut to a complex structure of wood, masonry, concrete or other material, outfitted with plumbing, electrical, and heating, ventilation, and air c ...
with no contact with the outside world. Each week, the housemates took part in a compulsory task that determined the amount of money they were allocated to spend on their shopping; if they passed, they received a luxury budget and they were allocated a basic budget if they failed. Housemates nominated two housemates for eviction every week. In a new nominations twist revealed on Day 6, the nominated housemates were allowed to escape nominations with a weekly Save and Replace challenge. The Save and Replace winner is exempt from nominations, however, they must replace themselves with another housemate of their choice for eviction. This nominations twist that was held every week is similar to the Power of Veto from the American version of ''Big Brother''.


Eviction format

The
eviction Eviction is the removal of a Tenement (law), tenant from leasehold estate, rental property by the landlord. In some jurisdictions it may also involve the removal of persons from premises that were foreclosure, foreclosed by a mortgagee (often ...
format saw a number of changes, at the beginning of an eviction show, a round-up of the weeks events - featuring
newspaper A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as poli ...
headlines The headline is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents. The large type ''front page headline'' did not come into use until the late 19th century when incre ...
- would be shown to viewers. This series saw the return of McCall announcing the eviction from outside the house with the housemates hearing the live audience cheering, booing and chanting. Occasionally, If more than two housemates faced eviction, McCall would announce which nominee(s) will be safe, however, this was only done a handful of times (Week 1, 2 and 7), three housemates face eviction in Weeks 3, 5 and 8, and four in Week 9, where no announcement of who was safe was announced, in Week 10 eight housemates faced the public vote which would lead to the first ever quadruple eviction, out of the four times McCall spoke to the house she would announce one nominee who was safe and then announce the evictee who would have to leave immediately. The eviction announcements were made in no particular order (see Nominations Table), John James received the highest number of eviction votes, followed by Corin, Sam and Steve, however the order they left the house was Steve, Corin, Sam and John James. Another change to the eviction format was the housemates 'best bits getting shown before the interview rather than at the end as in every other series - although the previous Celebrity series adopted this format. The panel format used in the eviction interviews the previous year did not return, instead McCall interviewed the evictee in a one-on-one format, however, for the first time ever, viewers could call in with questions to ask the evictee. Also, evictees were shown goodbye messages the housemates recorded for them in the event of their departure, similar to the format used in the American version of the show. The new eviction format continued for
Ultimate Big Brother ''Ultimate Big Brother'' was the final series of the British reality television programme '' Big Brother'' to air on Channel 4. The series was produced by Remarkable Pictures, a division of Endemol. ''Ultimate Big Brother'' was an all-star edit ...
, the only difference that all interviews were performed outside of the studio.


Special features


Tree of Temptation

Located in the bathroom was a chest of drawers created from the Tree of Temptation that was present in the 2010 celebrity series. The Tree of Temptation gave housemates secret tasks to gain rewards for themselves or other housemates. The first task occurred on Day 1 when Mario was performing his "Impossible Task". This is the list of all tasks throughout the series:


Bob Righter

Bob Righter is a
fortune teller machine A fortune teller machine (also known as a genie machine or mechanical genie) is a type of amusement automaton, which upon receiving credit gives out a card with a prediction of the reader's future. This is typically given by an automaton. They ...
that provided the housemates with (often cryptic) information on upcoming tasks and events. It is so named as it is an
anagram An anagram is a word or phrase formed by rearranging the letters of a different word or phrase, typically using all the original letters exactly once. For example, the word ''anagram'' itself can be rearranged into the phrase "nag a ram"; which ...
of "Big Brother".


The House

The first aerial pictures of the House were released by the ''Daily Star'' magazine as early as mid-May. On 5 June, pictures of the interior of the House were released. Rooms revealed were the entrance, living room, kitchen, bedroom, bathroom, and the garden. The final Big Brother House was the most luxurious and open. The House was mainly walled with floral designs on glass, similar to '' series 7. ''The entrance had a theme of heaven, but had been revamped to one staircase rather than the previous two staircases. The diary room was tucked on the right hand side. Upon entering the living room, there was one large red sofa with a red/black theme. In contrast to the kitchen and bathroom's modern effect, the bedroom consisted of a
Salvador Dalí Salvador Domingo Felipe Jacinto Dalí i Domènech, Marquess of Dalí of Púbol (11 May 190423 January 1989), known as Salvador Dalí ( ; ; ), was a Spanish Surrealism, surrealist artist renowned for his technical skill, precise draftsmanship, ...
design in the beds. The garden kept up a carnival theme, including a carousel. A snug was also built for the housemates to lounge and chat, and in addition, a mini pool/hot tub. On Day 70, the house was evacuated to a temporary location due to severe flooding in the living area and bedroom. The housemates returned later, and were limited to the task room to live.


Housemates

On Day 1, eighty-one hopefuls arrived at the entrance of the House – seventy-nine of whom had been revealed before the series began. Only fourteen housemates were selected to enter out of all candidates. The first thirteen were selected by Big Brother, and the fourteenth housemate (Mario) was selected by a random draw. Three new housemates (Andrew, Keeley and Rachel), whose identities were revealed on the Channel 4 website on Day 30, arrived in the House by spaceship during the Day 31 eviction show. On Day 45, three more new housemates (JJ, Jo and Laura) were selected to enter the House by the current housemates from a choice of six. These six were among those not chosen to enter the House on Day 1. After Laura walked, Sam, who was one of the three not selected on Day 45, entered the House on Day 52 as part of the "Ignore the Obvious" task.


Walks


Weekly summary


House flood

On the evening of Day 70 the house suffered from a freak rainstorm, resulting in the evacuation of the housemates to a nearby location in the Big Brother compound, due to severe flooding which caused leaks in the bedroom and living room from the roof. After several hours, the housemates returned to the house. For the remainder of Day 70 and the majority of Day 71, housemates only had access to the large task room (in the form of a makeshift bedroom), the garden, the garden toilet and small task room located off of this (formerly the mole hole, acting as a replacement small task room for the one located off the diary room) and the nest (in the form of a makeshift diary room). To prevent conversations in the nest ("diary room") with Big Brother from being overheard by other housemates, when a housemate wished to use the nest ("diary room"), the others had to move to the large task room ("bedroom"). At 8:33pm on Day 71, the housemates were allowed access to the whole house. On ''
Big Brother's Little Brother This is a complete list of shows about and relating to ''Big Brother UK'' and ''Celebrity Big Brother''. The civilian edition originally ran from 2000 to 2018, and again since 2023. The celebrity edition ran from 2001 to 2018, and again since 20 ...
'' on Day 71, George Lamb interviewed the creative director of Big Brother, Phil Edgar-Jones. George asked what caused the leak, and Phil replied "Some of the housemates were throwing socks up onto the roof, the socks got stuck in the gutter and because of that the water couldn't drain, so it collected on the roof."Phil also highlighted the extent of the flooding by showing that approximately six inches of water had accumulated in the housemates' beds.


Nominations table


Notes

*: As new housemates, Andrew, Keeley and Rachel could not nominate and could not be nominated by their fellow housemates. During that week, they also could not be replaced in the Save and Replace task. *: As punishment for discussing nominations, Caoimhe was banned from nominating and Keeley's nominations were voided. Caoimhe later walked from the house, meaning Corin, Keeley and Rachel were up for eviction. Had this not happened then Caoimhe and Rachel would have been up for eviction. The Save and Replace task was abandoned due to Keeley being injured during the task. Keeley was taken to hospital on Day 42 and Week 6's eviction was cancelled shortly after. On Day 45 Keeley decided to recuperate further at home and not return to the House. *: As new housemates, JJ, Jo and Laura could not nominate and could not be nominated by their fellow housemates. During that week, they also could not be replaced in the Save and Replace task. As punishment for discussing nominations, Dave was banned from nominating and automatically faced eviction, along with the two or more housemates who received the most nominations. *: As a new housemate, Sam could not nominate and could not be nominated by his fellow housemates. During that week, he also could not be replaced in the Save and Replace task. *: As punishment for talking about nominating Sam, Dave, John James, and Josie were banned from nominating him that week. However, they could have still replaced themselves with Sam if they had been nominated and won the Save and Replace task. Housemates nominated face-to-face in "Nasty Nominations" in the garden, in which housemates had to pour horrible substances over the two housemates they chose to nominate (a reason for nomination was not required). As punishment for discussing nominations, Dave could not participate in the Save and Replace task. *: On Day 66, housemates had one minute to decide together whom to give a ticket to the final. They chose Josie, therefore saving her from eviction. The rest of the housemates faced eviction. Had nominations taken place, Sam would have been banned from nominating for discussing nominations. That week, the four housemates with the most votes were evicted in no particular order. *: For the final four days, the public were voting for who they wanted to win, rather than evict. Unlike previous series where the lines would freeze intermittently for a vote count to take place, the lines closed for good before the housemate finishing fifth was announced.


Ratings

These viewing figures are taken from
BARB Barb or the BARBs or ''variation'' may refer to: People * Barb (name), a list of people and fictional characters with the given name or surname * Barb, a term used by fans of Nicki Minaj to refer to themselves * The Barbs, a band Places * Barb, ...
and include Channel 4 +1.


References


External links


Official website
* {{Big Brother UK 2010 British television seasons 11