Canopy Labs is a

customer analytics In sales, commerce, and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exch ...

company headquartered in

Toronto, Ontario Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...

with offices in

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

. It was founded in 2012 and offers

SaaS Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is co ...

marketing analytics Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...

for businesses and organizations.Ha, Anthony
Y Combinator-Backed Canopy Labs Unveils A Self-Serve Approach To Customer Modeling
TechCrunch. August 7, 2012.Techvibes
Canadian Startup Canopy Labs Reaches Milestone, Launches New Website
Techvibes. May 31, 2013. The company is an alumnus of the

Y Combinator Y Combinator (YC) is an American technology startup accelerator launched in March 2005. It has been used to launch more than 3,000 companies, including Airbnb, Coinbase, Cruise, DoorDash, Dropbox, Instacart, Quora, PagerDuty, Reddit, Str ...

accelerator program. Canopy Labs was acquired by

Drop Drop, DROP, drops or DROPS may refer to: * Drop (liquid) or droplet, a small volume of liquid ** Eye drops, saline (sometimes mydriatic) drops used as medication for the eyes * Drop (unit), a unit of measure of volume * Falling (physics), allowi ...

History

Canopy Labs was founded in 2012 in

Thornhill, Ontario Thornhill is a suburban district in the Regional Municipality of York in Ontario, Canada, split between the City of Vaughan (its western portion) and the City of Markham (its eastern portion), with Yonge Street forming the municipal boundary. Th ...

by Wojciech Gryc and Jorge Escobedo.Acharya-Tom Yew, Madhavi
Thornhill start-up Canopy Labs raises $1.5 million in venture capital funding
The Toronto Star. December 12, 2012. Gryc is a Loran Scholar,

Rhodes Scholar The Rhodes Scholarship is an international postgraduate award for students to study at the University of Oxford, in the United Kingdom. Established in 1902, it is the oldest graduate scholarship in the world. It is considered among the world' ...

and former

McKinsey McKinsey & Company is a global management consulting firm founded in 1926 by University of Chicago professor James O. McKinsey, that offers professional services to corporations, governments, and other organizations. McKinsey is the oldest and ...

consultant, and Escobedo is a former PhD researcher at the Perimeter Institute and

University of Waterloo The University of Waterloo (UWaterloo, UW, or Waterloo) is a public research university with a main campus in Waterloo, Ontario, Canada. The main campus is on of land adjacent to "Uptown" Waterloo and Waterloo Park. The university also operates ...

.Dobby, Christine
Startup Roundup: Canopy Labs raises $1.5M, CN Tower elevator pitches and Ottawa’s new incubator
Financial Post. December 14, 2012.Tossell, Ivor
Want to keep tabs on your customers? Big Data can help
The Globe and Mail. April 9, 2012. In 2012, the company joined the

start-up acceleration program in

Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo Count ...

as part of the 2012 Summer Class. The company returned to Toronto in 2012, raising $1.5 million in

seed A seed is an embryonic plant enclosed in a protective outer covering, along with a food reserve. The formation of the seed is a part of the process of reproduction in seed plants, the spermatophytes, including the gymnosperm and angiosper ...

funding from BDC Venture Capital's IT Fund, Peter Thiel's

Valar Ventures Valar Ventures is a US-based venture capital fund founded by Andrew McCormack, James Fitzgerald and Peter Thiel. Historically, the majority of the firm's investments have been in technology startups based outside of Silicon Valley, including in E ...

, and a number of angel investors. In March 2015, the company announced the launch of its new Canopy Labs platform, focused on helping businesses to track and optimize customer journeys and

purchase funnel The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service. In 1898, E. St. Elmo Lewis developed a model that mapped a theoretical ...

s. In 2018, Canopy Labs was acquired by customer loyalty company Drop Technologies.

References

External links

Official Website
Web applications Y Combinator companies Business software companies Internet properties established in 2012 Companies based in Toronto Software companies of Canada {{software-company-stub