Canali is an

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luxury Luxury may refer to: *Luxury goods, an economic good or service for which demand increases more than proportionally as income rises * Luxury tax, tax on products not considered essential, such as expensive cars ** Luxury tax (sports), surcharge p ...

menswear Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fash ...

brand founded in 1934.

History

Canali was founded in 1934 by the Canali brothers Giovanni, a fabric magnate, and Giacomo, a tailor. In the 1950s, the ownership of Canali passed on to the second generation of the family. In the 1970s, Canali was the first Italian tailor to introduce mechanised cutting machines. In 1980, 50% of its sales were international. C. Preja
La italiana Canali se suma a la invasión de la sastrería en España con su primera tienda en Madrid
''Modaes.es'', 4 November 2013 In 2007, the company abandoned its family-managed policy.Moinak Mitra
Italian luxury brand Canali strikes the Indian chord
''Indiatimes.com'', 27 October 2010 In 2009, Canali released a bandhgala suit for the Indian market, the only "indigenization" ever in the brand's products. In 2010,

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pitcher

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was the spokesmodel for a Canali advertisement campaign, the first time the brand used an athlete for advertising purposes. In 2014, Canali opened its first store in

Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = '' Plus ultra'' ( Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , ...

, in

Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), an ...

, and signed a franchise deal with the Spanish company Yusty. In 2015, Canali opened a store in Washington DC. In December 2015, Canali opened its own online shop for the first time. In October 2017, Canali closed the Carate Brianza factory and dismissed its 134 employees. In November 2017, the company denied rumors it was looking for a buyer. In September 2018, Canali entered the Chinese ecommerce market through a partnership with

Secoo Secoo () is an online to offline e-commerce platform and the largest online luxury retailer in China. History Secoo was launched as Secoo Jimai in 2008, by Richard Rixue Li. Secoo started out with second-hand luxury as its main product. The c ...

.Canali Brings Its Italian Designs to Chinese E-commerce
''Jingdaily.com'', 28 September 2018 Following the outbreak of the coronavirus, Canali changed its creative strategy for more "homey", casual designs to fit the stay-at-home trend.

Description

Led by the third generation of the family, Canali employs 1,500 people in seven factories in Italy, where it makes about 250,000 individual pieces of clothing annually. In 2012, 87.5% of the total production was exported; Canali has 180 boutique stores (including 52 in China), and is also distributed through a network of 1,000 retail stores worldwide.Joseph DeAcetis
How Canali Menswear Uses Innovation To Achieve Aesthetic Perfection As Consumers Evolve
''Forbes.com'', 17 June 2019 Canali provides a ''Su Misura'' service which consists of a tailored-made pieces and personalized artistry to make a piece unique. Canali suits were worn by

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''.

References

External links

Official website
{{Portal bar, Fashion, Italy, Companies Clothing companies of Italy Italian suit makers Luxury brands

History

Description

See also

References

External links