Canal Mágico (Magic Channel), also known by its legal name Red Mágica (Magic Network), in turn operated by Cruceña de Televisión, the owner of Red Uno's license in Santa Cruz de la Sierra (as well as sharing its facilities), was a

Bolivia Bolivia, officially the Plurinational State of Bolivia, is a landlocked country located in central South America. The country features diverse geography, including vast Amazonian plains, tropical lowlands, mountains, the Gran Chaco Province, w ...

n over-the-air television network, owned by Grupo Kuljis. It started broadcasting in 1996, on channel 42 in

La Paz La Paz, officially Nuestra Señora de La Paz (Aymara language, Aymara: Chuqi Yapu ), is the seat of government of the Bolivia, Plurinational State of Bolivia. With 755,732 residents as of 2024, La Paz is the List of Bolivian cities by populati ...

and channel 24 in

Santa Cruz de la Sierra Santa Cruz de la Sierra (; ), commonly known as Santa Cruz, is the largest city in Bolivia and the capital of the Santa Cruz Department (Bolivia), Santa Cruz department. Situated on the Pirai River (Bolivia), Pirai River in the eastern Tropical ...

and

Cochabamba Cochabamba (; ) is a city and municipality in central Bolivia in a valley in the Andes mountain range. It is the capital (political), capital of the Cochabamba Department and the list of cities in Bolivia, fourth largest city in Bolivia, with ...

. In addition to these three cities, the network broadcast to three more at closing time.Mission Miracles
/ref> It was founded by

Ivo Kuljis Ivo Mateo Kuljis Füchtner (born 19 August 1953) is a Bolivian businessman and politician of Croatian descent. He is currently the owner of Red Uno de Bolivia, Banco Económico and the Hipermaxi supermarket chain. Biography Ivo Kuljis was born o ...

, owner of Red Uno.Gustavo Parada Vaca, ''La Vida de Ivo Kuljis Fuchtner'', PARVA Editores, March 1997 Not much of the channel is documented; the channel was aimed at children and aired cartoons and live-action series. In June 2001, the network started airing ''

The 700 Club ''The 700 Club'' is the flagship television program of the Christian Broadcasting Network, airing each weekday in syndication in the United States and available worldwide on CBN.com. The news magazine program features live guests, daily news, p ...

'' in the evening. The slot was formerly occupied by ''

Robotech ''Robotech'' is an American-Japanese science fiction Media franchise, franchise that began with an 85-episode anime television series produced by Harmony Gold USA in association with Tatsunoko Production; it was first released in the United St ...

''. In its first year on air, the channel aired '' Facetas Deportivas'', when its production company had a contract with Red Uno. Red Uno aired ''Gol'' at noon and Canal Mágico, ''Facetas'' in the evening. This lasted about a year and in 1997 it moved to the nascent Unitel. In January 2002, Ivo Kuljis put the channel for sale to use the money for his

presidential campaign A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referen ...

; at the time, the network had six stations and the winner would get the frequencies. Two proposals were made, one costing US$1.5 million for Red ADvenir, an Adventist channel, and another for US$1 million. The contract was signed on January 31, 2002, and was broadcast on Red Uno's ''Notivisión''. Around September 2002, the channel shut down and was replaced by the Adventist network. ADvenir faced financial problems, had it lapsed its payments after December 30, 2002, the frequencies were given back to Ivo Kuljis; the day before the dateline, the network was able to continue operating, meaning that a return to the former owner became impossible.

References

{{DEFAULTSORT:Canal Mágico Spanish-language television stations Television in Bolivia Television channels and stations established in 1996 Television channels and stations disestablished in 2002 Mass media in Santa Cruz de la Sierra