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Campaign plan is a plan to achieve an objective, usually of a large-scale over an extended period of time. It usually coordinates many activities and uses of resources involving multiple organizations. A campaign plan could also have subordinate objectives or intermediate milestones and is often broken down by phases. They often begin with an assessment of the situation to put the plan in context. Campaign plans are often created in
business marketing Business marketing is a marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of c ...
,
political campaigning A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referen ...
and military campaigning.


Examples

An example of a military campaign plan is
Noble Resolve Noble Resolve is a United States Joint Forces Command (USJFCOM) experimentation campaign plan to enhance homeland defense and improve military support to civil authorities in advance of and following natural and man-made disasters.U.S. Military The United States Armed Forces are the military forces of the United States. The armed forces consists of six service branches: the Army, Marine Corps, Navy, Air Force, Space Force, and Coast Guard. The president of the United States is th ...
defines campaign plan as: :"A joint operation plan for a series of related major operations aimed at achieving strategic or operational objectives within a given time and space."Chairman, U.S. Joint Chiefs of Staff,
Department of Defense Dictionary of Military and Associated Terms The ''Department of Defense Dictionary of Military and Associated Terms'' is a compendium of terminology used by the United States Department of Defense (DOD). The print version consists of 574 pages of terms and 140 pages of acronyms. It sets fort ...
, Joint Publication (JP) 1-02 (Washington, DC: CJCS, April 12, 2001, Amended October 31, 2009), p. 74.


Notes

Plan A plan is typically any diagram or list of steps with details of timing and resources, used to achieve an objective to do something. It is commonly understood as a temporal set of intended actions through which one expects to achieve a goal ...
Marketing techniques Military science
Plan A plan is typically any diagram or list of steps with details of timing and resources, used to achieve an objective to do something. It is commonly understood as a temporal set of intended actions through which one expects to achieve a goal ...
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