Campa Cola is a
soft drink
A soft drink (see #Terminology, § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) Carbonated water, carbonated, and typically including added Sweetness, sweetener. Flavors used to be Natural flav ...
brand in
India
India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
. It was a market leader in the Indian soft drink market in the 1970s and 1980s in most regions of India until the advent of the foreign players
Pepsi
Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...
and
Coca-Cola
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...
after the
liberalisation policy of the
P. V. Narasimha Rao government in 1991.
History
Campa Cola was a drink created by the Pure Drinks Group, owned by
Mohan Singh in the 1970s.
Pure Drinks Group were the pioneer in the Indian soft
drink industry
The drink industry (or drinks industry, also known as the beverage industry) produces drinks, in particular alcoholic beverage, ready to drink and soft drink products.
Drink production can vary greatly depending on the product being made. Manufac ...
when they introduced Coca-Cola into India in 1949 and were the sole manufacturer and distributor of Coca-Cola till the 1970s when the drink industry
was nationalised for Indian interests. The Pure Drinks Group and Campa Beverages Pvt. Ltd. virtually dominated the entire Indian soft drink industry for about 15 years. Then they started Campa Cola during the absence of foreign competition. The brand's slogan was "The Great Indian Taste", an appeal to nationalism. It subsequently marketed an orange flavoured drink called 'Campa Orange', with the logo "Campa" on its bottles.
During the 1980s, Campa Orange and Rush were the two main orange soft drinks in India, with large bottling plants in
Mumbai
Mumbai ( ; ), also known as Bombay ( ; its official name until 1995), is the capital city of the Indian state of Maharashtra. Mumbai is the financial capital and the most populous city proper of India with an estimated population of 12 ...
(
Worli
Worli (ISO 15919, ISO: ''Varaḷī'', Help:IPA/Marathi, �əɾ(ə)ɭiː is a locality in central Mumbai in Maharashtra, India. It is one of the four peninsulas of Mumbai with the others being Colaba, Bandra and Malabar Hill. The sea connect ...
) and
Delhi
Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, but spread chiefly to the west, or beyond its Bank (geography ...
. Following the return of foreign corporations to the soft drink market in the 1990s, the popularity of Campa Cola declined. In 2000–2001, its bottling plant and offices in Delhi were closed. In 2009 a small amount of product was still being bottled in the state of Haryana, but the drink was still not commonly found.
In 2022, Campa Cola was acquired by
Reliance Industries
Reliance Industries Limited is an Indian multinational conglomerate headquartered in Mumbai. Its businesses include energy, petrochemicals, natural gas, retail, entertainment, telecommunications, mass media, and textiles. Reliance is the ...
for crores.
Reliance Retail Ventures, the retail arm of the Reliance group launched three variants of the drinks (cola, orange and lemon) at some select stores.
Current operations
Reliance Consumer Products (RCPL), a subsidiary of
Reliance Retail Ventures (RRVL), on 9th March 2023 announced the relaunch of the Campa brand.
The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange in the sparkling beverage category.
Reliance Industries (RIL) has also acquired soft drink brand
Sosyo from Surat-based Hajoori. Reliance Consumer Products Ltd (RCPL) announced it would acquire a 50 percent equity stake in Gujarat-headquartered Sosyo Hajoori Beverages Pvt Ltd (SHBPL). The company owns and operates a beverage business under the flagship brand ‘Sosyo’. Existing promoters, the Hajoori family, will continue to own the remaining stake in SHBPL.
Gallery
File:Campa-cola-orange-advertisement-indrajal-comics-india.jpg, An advertisement for a Campa Cola product, Campa Orange. Source is a May 1979 Indian Indrajal Comics
Indrajal Comics was a comic book series in India launched by the publisher of ''The Times of India'', Bennett, Coleman & Co, Bennet, Coleman & Co in March 1964. The first 32 issues contained Lee Falk's ''The Phantom'' stories, but thereafter, the ...
edition of Phantom: The Swamp Dragon.
File:Campa Cola, Reliance Mart, ISCON Mall, Ahmedabad.jpg, Campa Cola in 2023, Reliance Mart, ISCON Mega Mall, Ahmedabad
Ahmedabad ( ), also spelled Amdavad (), is the most populous city in the Indian state of Gujarat. It is the administrative headquarters of the Ahmedabad district and the seat of the Gujarat High Court. Ahmedabad's population of 5,570,585 ...
.
File:Campa Cola - Orange Flavor, Reliance Mart, ISCON Mall, Ahmedabad.jpg, Campa Cola - Orange Flavor in 2023, Reliance Mart, ISCON Mega Mall, Ahmedabad.
File:Campa Cola Aisle in 2023, Reliance Mart, ISCON Mega Mall, Ahmedabad.jpg, Campa Cola Aisle in 2023, Reliance Mart, ISCON Mega Mall, Ahmedabad
See also
*
List of soft drinks by country
References
External links
Official website
Products introduced in 1977
Indian drink brands
Reliance Industries
Soft drinks
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