CamelBak Products, LLC is an American outdoor equipment company based in

Petaluma, California Petaluma is a city in Sonoma County, California, United States, located in the North Bay (San Francisco Bay Area), North Bay region of the San Francisco Bay Area. Its population was 59,776 according to the 2020 United States census, 2020 census. ...

, best known for its hydration products, such as

hydration pack A hydration pack or drink bag is a type of hydration system built as a backpack or waistpack containing a reservoir or "bladder" commonly made of rubber or flexible plastic. The reservoir contains a capped mouth for filling with liquid and a ho ...

s and water bottles. CamelBak is also a supplier of protective gear and other products to the U.S. military.

History

In 1989, CamelBak founder Michael Eidson was competing in the Hotter 'n Hell 100 bicycle race in

Wichita Falls, Texas Wichita Falls ( ) is a city in and the county seat of Wichita County, Texas, United States. It is the principal city of the Wichita Falls metropolitan area, Wichita Falls metropolitan statistical area, which encompasses all of Archer County, Tex ...

. Eidson, who was an

emergency medical technician An emergency medical technician (often, more simply, EMT) is a medical professional that provides emergency medical services. EMTs are most commonly found serving on ambulances and in fire departments in the US and Canada, as full-time and som ...

by trade, filled an IV bag with water and stuck it in a tube sock. He then pinned the tube sock to the back of his jersey, pulled the tube over his shoulder, and secured it with a clothes pin. Within a few months, he brought the idea to Roger Fawcett, who tested it in scientific studies, and began selling the first CamelBak product, the ThermalBak. This product failed to catch on at first because cyclists thought it looked "geeky". After almost giving up, Fawcett decided to spend his last $50,000 on an advertising agency and marketing the product. Barbara Mizuno came up with the slogan "Hydrate or Die", and sales skyrocketed. It is now one of the most popular water bottle companies for mountain bikers. Exercise Saffron Sands - New kit MOD 45148119

Exercise Saffron Sands - New kit MOD 45148119

U.S. troops took CamelBak products into battle in the

Gulf War , combatant2 = , commander1 = , commander2 = , strength1 = Over 950,000 soldiers3,113 tanks1,800 aircraft2,200 artillery systems , page = https://www.govinfo.gov/content/pkg/GAOREPORTS-PEMD-96- ...

and they quickly became a popular product at military exchanges. CamelBak's defense sales grew further during the

Iraq War The Iraq War (), also referred to as the Second Gulf War, was a prolonged conflict in Iraq lasting from 2003 to 2011. It began with 2003 invasion of Iraq, the invasion by a Multi-National Force – Iraq, United States-led coalition, which ...

and the

War in Afghanistan War in Afghanistan, Afghan war, or Afghan civil war may refer to: *Conquest of Afghanistan by Alexander the Great (330 BC – 327 BC), the conquest of Afghanistan by the Macedonian Empire * Muslim conquests of Afghanistan, a series of campaigns in ...

. U.S. and foreign government contracts made up about 40% of CamelBak's business as of 2012. CamelBak was sold to San Francisco toymaker Kransco in 1996 for $5 million. Bear Stearns Merchant Banking bought it for $210 million in 2004. In 2006, CamelBak expanded into the water bottle business. The company differentiated its bottles by making them taste-free, using bite valves designed to stop leaks while allowing easy sipping. Eliminating the use of BPA In 2011, water bottles accounted for about 31% of CamelBak's sales. Compass Diversified Holdings, a private equity firm, purchased the company in August 2010 for $258 million. In February 2015, CamelBak filed a patent-infringement suit against

Osprey The osprey (; ''Pandion haliaetus''), historically known as sea hawk, river hawk, and fish hawk, is a diurnal, fish-eating bird of prey with a cosmopolitan range. It is a large raptor, reaching more than in length and a wingspan of . It ...

to protect its hands-free reservoir hydration systems. The suit was settled in July 2015 on confidential terms. CamelBak was purchased by Vista Outdoor in July 2015 for $412.5 million. Vista Outdoor was to integrate CamelBak's 300 employees into its outdoor products division. CamelBak moved to Petaluma, California, in 1999. As of 2017, about 150 people work at its headquarters there. The company converted its rented office space into a LEED-certified facility. All CamelBak products are designed and tested in Petaluma. The company manufactures its products at other locations in the United States, Mexico, and Asia. Greg Williamson, formerly of

Arctic Cat Arctic Cat is an American brand that makes snowmobiles and all-terrain vehicles (ATV's) manufactured in Thief River Falls, Minnesota. The company was formed in 1960. Arctic Cat designs, engineers, manufactures, and markets all-terrain vehicle ...

and

Black & Decker Black+Decker is an American manufacturer of power tools, accessories, hardware, home improvement products, home appliances, and fastening systems, headquartered in Towson, Maryland, north of Baltimore, where the company was originally establis ...

, became president of CamelBak in July 2018. In February 2024, CamelBak announced that the Petaluma headquarters would be closing, and Williamson was being laid off.

Products

Hydration packs

CamelBak's hydration packs come in capacities of 1.5 to 3.0 litres (50–100 US fluid oz) in a backpack style primarily for biking, hiking and other outdoor activities, with smaller belt-type 0.83 to 1.3 litre (28–45 US fluid oz) packs designed for runners and walkers. CamelBak also makes bottles, general purpose backpacks, and some specialized military and law-enforcement gear, ranging from simple back-worn water reservoirs with little to no cargo capacity, to large rucksacks with various accessories, even PALS webbing to accommodate

MOLLE Modular lightweight load-carrying equipment, or MOLLE (pronounced ), is the current generation of load-bearing equipment used by the United States Army. MOLLE equipment uses Pouch Attachment Ladder System (PALS)-type webbing – rows of hea ...

gear. One of CamelBak's military lines features reservoirs that resist chemical and biological weapons; they are designed to be used with gas masks. The United States Army approved the use of CamelBak CBR X hydration packs in November 2015. The Army's office of the Product Manager-Soldier Clothing and Individual Equipment and the Army's Test and Evaluation Command approved the three-liter CBR X after exposing it to nerve agents for six hours, after thirty days of use in the field, and then verifying that the water inside remained uncontaminated, and, performing numerous other tests since 2006.

Water purification

In January 2012, CamelBak started selling its All Clear portable water purification system which uses ultraviolet light to make untreated water potable in about one minute. In 2014, CamelBak released a filtered water pitcher called the Relay. CamelBak claims that the Relay filters water ten times faster than competing products; this is fast enough to keep up with the flow rate of a kitchen faucet. The Relay uses large pleated filters that last about four months. In 2021, CamelBak introduced a new line of filtration water bottles and reservoirs in a partnership with LifeStraw. The product line includes Vacuum Stainless Steel and Tritan Renew water bottles, and a 2 liter reservoir filtration kit.

References

External links