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''The Camel News Caravan'' or ''Camel Caravan of News'' is an American television program broadcast by NBC. Anchored by John Cameron Swayze, it aired from February 16, 1949, to October 26, 1956, and was replaced by '' The Huntley–Brinkley Report''. Sponsored by the Camel cigarette brand, it was the first NBC news program to use NBC filmed news stories rather than movie 
Launched on February 16, 1948, by NBC as '' NBC Television Newsreel'', and later ''Camel Newsreel Theatre'', it began as a 10-minute program that featured Fox Movietone News newsreels. John Cameron Swayze provided voice-over for the series. The ''Camel News Caravan'' was an expanded version of the ''Camel Newsreel Theatre'' and featured Swayze on-camera. It was also known as the ''Camel Caravan of News''.
Beginning in September 1956, R. J. Reynolds withdrew from sponsoring the ''Caravan'' after more than eight years, having already reduced its sponsorship to two days owing to high costs and competition from children's programming on ABC and CBS. At that time, the program was being promoted as the ''NBC News Caravan'', and sponsors included Reynolds (Monday and Thursday), ''John Cameron Swayze dead at 89''
CNN (1995-08-16).
''60 Years of Nightly News on NBC''
NBC original programming 1948 American television series debuts 1956 American television series endings 1940s American television news shows 1950s American television news shows NBC News Black-and-white American television shows American English-language television shows R. J. Reynolds Tobacco Company
newsreel
A newsreel is a form of short documentary film, containing news, news stories and items of topical interest, that was prevalent between the 1910s and the mid 1970s. Typically presented in a Movie theater, cinema, newsreels were a source of cu ...
s. On February 16, 1954, the ''Camel News Caravan'' became the first news program broadcast in color, making use of 16mm color film. In early 1955, the R.J. Reynolds Tobacco Company, maker of Camel cigarettes, cut back its sponsorship to three days a week. Chrysler
FCA US, LLC, Trade name, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the "Big Three (automobile manufacturers), Big Three" automobile manufacturers in the United States, headquartered in Auburn H ...
's Plymouth
Plymouth ( ) is a port city status in the United Kingdom, city and unitary authority in Devon, South West England. It is located on Devon's south coast between the rivers River Plym, Plym and River Tamar, Tamar, about southwest of Exeter and ...
division sponsored the other days, and on those days, the program was labelled the ''Plymouth News Caravan''. The program featured a young Washington correspondent named David Brinkley, and competed against ''Douglas Edwards with the News'' on rival CBS. With greater resources, the ''News Caravan'' attracted a larger audience than its CBS competition until 1955.Matusow, Barbara. The Evening Stars: The Making of the Network News Anchor (Boston: Houghton Mifflin Company, 1983), pp. 62-63, 69.
Launched on February 16, 1948, by NBC as '' NBC Television Newsreel'', and later ''Camel Newsreel Theatre'', it began as a 10-minute program that featured Fox Movietone News newsreels. John Cameron Swayze provided voice-over for the series. The ''Camel News Caravan'' was an expanded version of the ''Camel Newsreel Theatre'' and featured Swayze on-camera. It was also known as the ''Camel Caravan of News''.
Beginning in September 1956, R. J. Reynolds withdrew from sponsoring the ''Caravan'' after more than eight years, having already reduced its sponsorship to two days owing to high costs and competition from children's programming on ABC and CBS. At that time, the program was being promoted as the ''NBC News Caravan'', and sponsors included Reynolds (Monday and Thursday), Sperry-Rand
Sperry Corporation was a major American equipment and electronics company whose existence spanned more than seven decades of the 20th century. Sperry ceased to exist in 1986 following a prolonged takeover, hostile takeover bid engineered by ...
(Tuesday), Miles Labs (Friday and alternating Wednesdays), and Time Inc. (alternating Wednesdays).
The ''Camel News Caravan'' was replaced by '' The Huntley–Brinkley Report'' on October 29, 1956. President Dwight D. Eisenhower had word passed to NBC's White House
The White House is the official residence and workplace of the president of the United States. Located at 1600 Pennsylvania Avenue Northwest (Washington, D.C.), NW in Washington, D.C., it has served as the residence of every U.S. president ...
correspondent that the president was displeased by the switch. In late 1961 and early 1962, Swayze served as one of three anchors of ABC News ABC News most commonly refers to:
* ABC News (Australia), a national news service of the Australian Broadcasting Corporation
* ABC News (United States), a news-gathering and broadcasting division of the American Broadcasting Company
ABC News may a ...
's evening news program but became best-known for his appearances in commercials for Timex watches.CNN (1995-08-16).
Notes
External links
* {{IMDb title, tt0806870''60 Years of Nightly News on NBC''
NBC original programming 1948 American television series debuts 1956 American television series endings 1940s American television news shows 1950s American television news shows NBC News Black-and-white American television shows American English-language television shows R. J. Reynolds Tobacco Company