Camay is a British brand of bar soap owned by

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

. It was introduced in 1926 by

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/con ...

and was marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities. For many years, Camay's slogan has been "Camay: the soap for beautiful women." It was later replaced with "For your most beautiful complexion at every age." In December 2014, Procter & Gamble announced it was selling Camay to

. The transaction was completed in 2015, but Unilever had not yet announced when it would start producing Camay soap.

Media sponsorship

For many years, Camay was a major sponsor of the soap operas ''

As the World Turns ''As the World Turns'' (often abbreviated as ''ATWT'') is an American television soap opera that aired on CBS for 54 years from April 2, 1956, to September 17, 2010. Irna Phillips created ''As the World Turns'' as a sister show to her other so ...

'' and ''

Search for Tomorrow ''Search for Tomorrow'' is an American television soap opera. It began its run on CBS on September 3, 1951, and concluded on NBC, 35 years later, on December 26, 1986. Set in the fictional town of Henderson in an unspecified state, the show f ...

''. Camay started gaining popularity in Eastern Europe, with 12 new scents introduced in 2004. A Hungarian online campaign calle
The Code of Seduction
(in Hungarian: A Csábitás Kódja) invites people to take a test that tells them which scent best suits their personality and mood.

Spokesmodels

In the 1970s, its television spokesmodels included Princess Luciana Pignatelli, an Italian socialite, writer, and cosmetics executive, and Shelley Long. Other spokesmodel's included Katie Boyle, Gail Barclay, Lynn Clayton, Julie Dawn Cole, Stacy Dorning, Claire Faulconbridge, Lynne Frederick, Sylvie Granotier, Nicola Pagett, Julie Peasgood and Natasha Pyne.

References

External links

Camay Europe
{{Unilever Products introduced in 1926 Soap brands Unilever brands Former Procter & Gamble brands