Charles Kidd II (born September 25, 1987), known professionally as Calmatic, is an American filmmaker from

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the wor ...

known for

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing devi ...

s and commercials. He gained widespread fame in 2019 for directing the video for "

Old Town Road "Old Town Road" is the debut single of American rapper Lil Nas X, first released independently in December 2018. After gaining popularity, the single was re-released by Columbia Records in March 2019. Lil Nas X also recorded a remix with America ...

" by

Lil Nas X Montero Lamar Hill (born April 9, 1999), known by his stage name Lil Nas X ( ), is an American rapper, singer, and songwriter. He rose to prominence with the release of his country rap single " Old Town Road", which first achieved viral popul ...

featuring

Billy Ray Cyrus Billy Ray Cyrus (born August 25, 1961) is an American country singer and actor. He has released 16 studio albums and 53 singles since 1992, and is known for his hit single " Achy Breaky Heart", which topped the U.S. Hot Country Songs chart and ...

, which won the 2019

MTV Video Music Award for Best Direction The MTV Video Music Award for Best Direction is an award given to the artist, the artist's manager, and the director of the music video. From 1984 to 2006, the full name of the award was Best Direction in a Video, and in 2007, it was briefly rename ...

and the 2020

Grammy Award for Best Music Video The Grammy Award for Best Music Video is an honor presented at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards, to performers, directors, and producers of quality short form music videos. Hon ...

. He has also worked with

Kendrick Lamar Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper and songwriter. Known for his progressive musical styles and socially conscious songwriting, he is often considered one of the most influential hip hop artists of his generat ...

Childish Gambino Donald McKinley Glover Jr. (; born September 25, 1983), also known by his stage name Childish Gambino (), is an American entertainer, writer, director, and producer. After working in Derrick Comedy while studying at New York University, Glov ...

Anderson .Paak Brandon Paak Anderson (born February 8, 1986), better known by his stage name Anderson .Paak (), is an American rapper, singer, songwriter, record producer, and drummer. He released his debut mixtape, ''O.B.E. Vol. 1,'' in 2012 and went on to rel ...

Pharrell Williams Pharrell Lanscilo Williams (; born April 5, 1973) is an American record producer, rapper, singer, and songwriter. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom h ...

, and Jay-Z, among others. A frequent collaborator with

Vince Staples Vincent Jamal Staples (born July 2, 1993) is an American rapper and singer. Staples was once a close associate of Odd Future, Mike G and Earl Sweatshirt in particular. He is currently signed to Motown and Blacksmith Records. Staples rose to p ...

, he directed the video to Staples' single " Fun!" as well as '' The Vince Staples Show'' on YouTube. Calmatic was born and raised in

South Central Los Angeles South Los Angeles, also known as South Central Los Angeles or simply South Central, is a region in southwestern Los Angeles County, lying mostly within the city limits of Los Angeles, south of downtown. It is "defined on Los Angeles city maps as ...

, and is known for incorporating elements of Los Angeles into each video, as well as cartoonish humor and moments of comic relief. He has cited both

Spike Lee Shelton Jackson "Spike" Lee (born March 20, 1957) is an American film director, producer, screenwriter, and actor. His production company, 40 Acres and a Mule Filmworks, has produced more than 35 films since 1983. He made his directorial debut ...

and

Spike Jonze Adam H. Spiegel (born October 22, 1969), known professionally as Spike Jonze, is an American filmmaker, actor, musician, and photographer. His work includes commercials, film, music videos, skateboard videos and television. Jonze began his ca ...

as inspirations. Calmatic is also a noted commercial director, making ads for

Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...

, Sprite, and other brands. His "All People Are Tax People" commercial for

TurboTax TurboTax is a software package for preparation of American income tax returns, produced by Intuit. TurboTax is a market leader in its product segment, competing with H&R Block Tax Software and TaxAct. TurboTax was developed by Michael A. Chip ...

premiered at the 2020 Super Bowl, and he received the ''

Ad Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in mu ...

'' Director of the Year award the same year. In 2019 he was tapped to direct the

remake A remake is a film, television series, video game, song or similar form of entertainment that is based upon and retells the story of an earlier production in the same medium—e.g., a "new version of an existing film". A remake tells the sa ...

of the 1990 film ''

House Party A house party is a type of party where people gather at the residence of the party's host. Organization A house party might be organized several months or just a few hours in advance. News of a party may be spread by personal invitations, ...

'' being developed by

LeBron James LeBron Raymone James Sr. (; born December 30, 1984) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Nicknamed "King James", he is widely considered one of the greatest pl ...

, which would be his feature length debut. The film would later receive very negative reviews. In 2021, Calmatic was set to direct a

reboot In computing, rebooting is the process by which a running computer system is restarted, either intentionally or unintentionally. Reboots can be either a cold reboot (alternatively known as a hard reboot) in which the power to the system is phys ...

of the 1992 sports comedy film ''White Men Can't Jump'' for

20th Century Studios 20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Disn ...

References

External links

* *
Calmatic
at the Internet Music Video Database {{MTV Video Music Award for Best Direction 1987 births Living people African-American film directors American music video directors Film directors from Los Angeles Grammy Award winners People from South Los Angeles Television commercial directors