California Beer and Beverage Distributors (CBBD) is the largest
nonprofit trade association
A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific Industry (economics), industry. An industry tra ...
representing
brewers,
distributors, and retailers of beer in the state of California.
History
The CBBD was founded by Adolph Markstein, who also founded the
National Beer Wholesalers Association.
Rockwell Project
The CBBD is a sponsor of the Rockwell Project, which is a program using the testimonial of Jim Rockwell to discourage persons below the legal drinking age from using alcohol. Jim Rockwell is a man who, as a teenager, caused an
automobile accident while
driving under the influence of alcohol.
References
External links
California Beer and Beverage Distributors homepageRockwell Project
{{DEFAULTSORT:California Beer And Beverage Distributors
Trade associations based in the United States
Food industry trade groups