''Cake'' is a 2018
Pakistani comedy drama film which is directed by
Asim Abbasi
Asim Abbasi is a British-Pakistani film director, screenwriter and producer. He also has his own production company, ''Indus Talkies''.
Career
In 2012, he made the short film ''Anathema''. In 2013, he made two more short films, ''Once A Man' ...
. The film is produced by Sayed Zulfikar Abbas Bukhari (Zulfi Bukhari) and is a joint production by Asim Abbasi's
United Kingdom-based production company Indus Talkies, and a
Pakistani film production company ZAB Films. The film stars
Sanam Saeed
Sanam Saeed (born 2 February 1985) is a Pakistani actress, singer and former model who predominantly works in Cinema of Pakistan, Urdu cinema and Pakistani dramas, television. She is best known for portraying the role of Kashaf Murtaza in Momina ...
and
Aamina Sheikh as lead characters alongside
Adnan Malik
Adnan Malik ( ur, ) is a Pakistani film and television actor, director, and producer under his own company's banner, AMP. He is also WWF Pakistan's goodwill ambassador and an Asia Society, Asia 21 Fellow and Young Leader of the World. Malik ...
in his film debut.
A five-part
prologue webisodes short-series was also released on YouTube, focusing on the lives of Zara and Adnan in London. It was selected as the Pakistani entry for the
Best Foreign Language Film at the
91st Academy Awards
The 91st Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), honored the best films of 2018 and took place on February 24, 2019, at the Dolby Theatre in Hollywood, Los Angeles. During the ceremony, AM ...
, but it was not nominated.
Cast
*
Aamina Sheikh as Zareen
*
Sanam Saeed
Sanam Saeed (born 2 February 1985) is a Pakistani actress, singer and former model who predominantly works in Cinema of Pakistan, Urdu cinema and Pakistani dramas, television. She is best known for portraying the role of Kashaf Murtaza in Momina ...
as Zara
*
Adnan Malik
Adnan Malik ( ur, ) is a Pakistani film and television actor, director, and producer under his own company's banner, AMP. He is also WWF Pakistan's goodwill ambassador and an Asia Society, Asia 21 Fellow and Young Leader of the World. Malik ...
as Romeo
*
Mikaal Zulfiqar
Mian Mikaal Patras Zulfiqar (born 5 September 1981), commonly known as Mikaal Zulfiqar ( ur, ), is a British-Pakistani actor and former model. He has appeared in a number of Pakistani television series. He has also acted in a few Indian films ...
as Shehryar
*
Syed Mohammad Ahmed
Syed Mohammad Ahmed credited as Mohammad Ahmed is a Pakistani screenwriter, lyricist, actor, and director. He is best known for ''Mystery Theater'', ''Badtameez'', '' Tum Se Kehna tha'', ''Shaista Shaista'', '' Azar Ki Ayegi Baraat'', '' Annie ...
as Zareen's father
* Beo Zafar as Habiba
* Faris Khalid as Zain
*
Hira Hussain as Sana
*Gianbruno Spena as Adnan (Webisodes)
Production
Filming
The majority of the filming was done in
Karachi
Karachi (; ur, ; ; ) is the most populous city in Pakistan and 12th most populous city in the world, with a population of over 20 million. It is situated at the southern tip of the country along the Arabian Sea coast. It is the former ...
, interior
Sindh
Sindh (; ; ur, , ; historically romanized as Sind) is one of the four provinces of Pakistan. Located in the southeastern region of the country, Sindh is the third-largest province of Pakistan by land area and the second-largest province ...
, and
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
.
In a first for Pakistani cinema, the climax scene of the film is a continuous 10 minute, one-take shot with no edits, spanning multiple rooms and multiple characters.
In an interview, actress
Aamina Sheikh who played Zareen, shared that experience
''That one-take scene was not only about the actors moving – it's about the lights, camera crew, location, frames and all the invisible figures. One-takes are not used in films often, worldwide, so this was quite an experience for us.
''
Release
Promotions
The film is the first ever Pakistani film which had its premiere at Leicester Square, London with national and international media covering the Event. The cast of the film toured Bradford where they visited Radio Sangam, Odeon Cinema Leeds, Trafford Centre, Star City and various other places for
film promotion
Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution. Sometimes called the press junket or film junket, film promotion generally includes press re ...
.
Home media
The film was made available as
video on demand
Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of ...
on
Netflix
Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a ...
in May 2019.
Critical reception
''Cake'' was released all over Pakistan on 30 March 2018, with highly positive reviews from critics.
Areebah Shahid writing for Bolo Jawan praised the film's direction and the performances of the female protagonists, stating, "Cake stands tall among the films that Pakistan can rightly take pride in and showcase for a wider, international audience."
Mike Cahill of ''
The Guardian
''The Guardian'' is a British daily newspaper
A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background.
Newspapers can cover a wide ...
'' gave it 4/5 stars. He praised Asim's debut: "Pakistani cinema has long struggled to match its Indian cousin’s commercial reach, but this impressive debut from Asim Abbasi feels like a sound bet, and even quietly revolutionary in places."
Shahjehan Saleem of ''Something Haute'' gave it 4.5/5 stars: "''Cake'' shines as a prime example of acting, cinematography, great music, and impeccable direction assimilating into perfection on the silver screen."
Turyal Azam Khan for ''
The Diplomat
''The Diplomat'' is an international online news magazine covering politics, society, and culture in the Indo-Pacific region. It is based in Washington, D.C.
It was originally an Australian bi-monthly print magazine, founded by Minh Bui Jones ...
'' wrote, "The strong response to the film in its home country has sent an important message to the filmmakers of Pakistan: it is okay to experiment, break barriers and test the audience. The formula is risky and might not always work, but art has no boundaries and that is what Cake displays."
Rahul Aijaz of ''
The Express Tribune
''The Express Tribune'' is a daily English-language newspaper based in Pakistan. It is the flagship publication of the '' Daily Express'' media group. It is Pakistan's only internationally affiliated newspaper in a partnership with the ''Intern ...
'' gave it 4.5/5 stars. "One slice just won't be enough"
Box office
The film was a hit at the box office, collecting around worldwide .
Awards and nominations
The film was showcased at the
London Asian Film Festival
The UK Asian Film Festival, previously known as the London Asian Film Festival, is a British film festival organised by the not-for-profit organisation Tongues on Fire Ltd. and takes place annually in the spring in London. The festival is the leadi ...
, now known as the UK Asian Film Festival where it won Best Director for ''
Asim Abbasi
Asim Abbasi is a British-Pakistani film director, screenwriter and producer. He also has his own production company, ''Indus Talkies''.
Career
In 2012, he made the short film ''Anathema''. In 2013, he made two more short films, ''Once A Man' ...
''.
Soundtrack
The film also featured "
Piya Tu Ab To Aaja".
See also
*
List of Pakistani films of 2018
*
*
List of Pakistani submissions for the Academy Award for Best Foreign Language Film
References
External links
*
*
Soundtrackon
Patari.pk
{{Pakistani submission for Academy Awards
2010s Urdu-language films
Pakistani comedy-drama films
2018 films
2018 comedy-drama films
Pakistani mystery films
Urdu-language Pakistani films