Cain Liddle (born 11 June 1975) is a former
Australian rules footballer who played for
Geelong
Geelong ( ) ( Wathawurrung: ''Djilang''/''Djalang'') is a port city in the south eastern Australian state of Victoria, located at the eastern end of Corio Bay (the smaller western portion of Port Phillip Bay) and the left bank of Barwon ...
in the
Australian Football League (AFL) in 1994. He was recruited from the
Western Jets
The Western Jets is an Australian rules football club which plays in the Victorian premier U19 competition, the NAB League, since its inception in 1992. The club have developmental squads in the U16, however much of the attention is towards its ...
in the
TAC Cup
The NAB League Boys (also referred to as simply the NAB League and formerly known as the TAC Cup) is an under-19 Australian rules football representative competition held in Australia. It is based on geographic regions throughout country Vic ...
with the 14th selection in the
1994 Pre-season Draft. Liddle is the former
chief executive officer
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especial ...
of the
Carlton Football Club
The Carlton Football Club, nicknamed the Blues, is a professional Australian rules football club that competes in the Australian Football League (AFL), the sport's top professional competition.
Founded in 1864 in Carlton, an inner suburb of ...
.
Playing & Coaching career
Liddle was recruited from the
Western Jets
The Western Jets is an Australian rules football club which plays in the Victorian premier U19 competition, the NAB League, since its inception in 1992. The club have developmental squads in the U16, however much of the attention is towards its ...
in the
TAC Cup
The NAB League Boys (also referred to as simply the NAB League and formerly known as the TAC Cup) is an under-19 Australian rules football representative competition held in Australia. It is based on geographic regions throughout country Vic ...
with the 14th selection in the
1994 Pre-season Draft to play for
Geelong Football Club
The Geelong Football Club, nicknamed the Cats, is a professional Australian rules football club based in Geelong, Victoria, Australia. The club competes in the Australian Football League (AFL), the sport's premier competition, and are the 2 ...
. Liddle however only played four games for Geelong in 1994. Liddle was however delisted by Geelong after the 1994 season. After being delisted by Geelong, Liddle was an assistant coach for eight seasons with TAC Cup club the
Calder Cannons
The Calder Cannons is an Australian rules football club from Melbourne, Australia. The club competes in the NAB League, the Victorian Statewide Under-18s competition, and fields squads in the Under-15s, Under-16s and Under-18s. The club was forme ...
and also Vic Metro in the
national under-18 championships.
Administration career
Liddle completed a
Master of Business Administration
A Master of Business Administration (MBA; also Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accou ...
and also studied for a doctorate of business.
Richmond Football Club
From 2010 to 2017, Liddle was the chief customer officer for the
Richmond Football Club. His duties in that role included "ticketing, retail, licensing and corporate revenues" as well as managing Aligned Leisure, a subsidiary health and recreation business.
Carlton Football Club
Liddle was appointed CEO of the
Carlton Football Club
The Carlton Football Club, nicknamed the Blues, is a professional Australian rules football club that competes in the Australian Football League (AFL), the sport's top professional competition.
Founded in 1864 in Carlton, an inner suburb of ...
in November 2017. Liddle was able to grow the Blues' financial arm considerably during his tenure and under Liddle's leadership as CEO, the Carlton Football Club cleared historical debt, significantly grew membership and commercial revenues, as well as the introduction of new non-traditional revenues. On 10 September 2021, Liddle parted ways with Carlton after he was sacked from his position as CEO. The club came to this decision, after an extensive review of the club's football operations due to the club's disappointing
2021 AFL season
The 2021 AFL season was the 125th season of the Australian Football League (AFL), the highest level senior men's Australian rules football competition in Australia, which was known as the Victorian Football League until 1989. The season featu ...
with poor on-field results, where it was determined by the club, that the gaps between on and off-field performance were too large for Liddle to maintain his position as CEO. Liddle was then replaced by
Brian Cook as Carlton's CEO.
References
External links
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{{DEFAULTSORT:Liddle, Cain
Living people
1975 births
Geelong Football Club players
Western Jets players
Australian rules footballers from Victoria (state)
Carlton Football Club administrators