Café Des Ambassadeurs

The Café des Ambassadeurs, also known as Les Ambassadeurs or Les Ambass', was a café-concert located in the Champs-Élysées district, at 1 Avenue Gabriel, in the 8th arrondissement of Paris, which opened around 1830 and closed in 1929. ''Les Ambassadeurs'' had its heyday during the Belle Époque in Paris when the café-concert became a regular destination of some of the best known figures of art and the demi-monde in Paris. Painters such as Edgar Degas and Henri de Toulouse-Lautrec portrayed artists and visitors at the ''caf'conc'' and almost every vaudeville and music hall entertainer that mattered in those days performed in ''Les Ambass' ''. In the 1920s, the venue was transformed into an American-style music hall, which had American and African-American artists, singers, dancers and jazz orchestras performing to attract the growing number of American tourists in Paris.

Early years

The ''Café des Ambassadeurs'' was founded in 1764 as an open-air café near the hotels designed to house foreign ambassadors in Paris, built to the designs of the architect Ange-Jacques Gabriel. In 1772, a small pavilion was added, and ''Les Ambassadeurs'' became an elegant meeting place where people could listen to music and drink, due to the improvements of the Champs-Élysées over the years. Around 1830, it became a ''café chantant'' when a few singers and jugglers were allowed to entertain the public on a more or less improvised stage.

In 1840, with the installation of gas lighting on the Champs-Élysées, ''Les Ambassadeurs'' became a summer café-concert, whose makeshift stage became a kiosk surrounded by greenery, with tables and chairs set up in front of it. The kiosk was replaced by a more comfortable pavilion with an outdoor stage designed by Jacques Hittorff shortly before 1843, and in 1848 a roofed bandstand to protect the artists was added. In the 1860s, the Champs-Élysées became a fashionable place to stroll, and ''Les Ambassadeurs'' was the busiest of the twenty or so cafés on the avenue.

''Les Ambassadeurs'' was situated in one of the most beautiful districts of Paris and in the open air and had the distinct advantage in the summer season of fresh air, whereas the other stuffy indoor, gaslit establishments, generally badly arranged from the point of view of ventilation, became suffocatingly insupportable in the summer months. Most closed their doors for the summer season and the clientele moved to the Champs Elysees, where the cafconc' stars entertained under the trees in the lamplight at the summer ''Alcazar'' and ''Les Ambassadeurs''.

Unintentionally, ''Les Ambassadeurs'' had a role in organising songwriters and composers and their fight for their rights. In 1847, three authors and composers of music, Paul Henrion, Victor Parizot and Ernest Bourget refused to pay for their drinks because their music was played there without them receiving any royalties. They were sued, but they in turn took the manager to court. This was the beginning of the SACEM (''Société des Auteurs, Compositeurs et Éditeurs de Musique'').

Heyday during the Belle Époque

During the 1850s and 1860s, the reputation of the establishment gradually surpassed that of the nearby '' Alcazar d'Été'', because although it presented more or less the same acts, it was more chic and attracted a more upmarket clientele. With the arrival of Pierre Ducarre, a new director (1874 to 1902), a restaurant was added with the best chef in Paris, which transformed the place into a rendez-vous for gastronomes. (From 1882, Ducarre also was in charge of the ''Alcazar d'Été''.) The café-concert had its heyday during the Belle Époque in Paris when ''Les Ambassadeurs'' became a regular destination of some of the best known figures of art and the demi-monde, and almost every vaudeville and music hall entertainer that mattered in those days performed there, such as Aristide Bruant, Zulma Bouffar, Polaire, Paula Brébion, Paulus, Eugénie Fougère, Anna Judic, Fragson, and last but not least Mistinguett and Yvette Guilbert.

Painters such as Edgar Degas (who painted the Café-Concert at Les Ambassadeurs and Singer with a Glove here) and Henri de Toulouse-Lautrec portrayed visitors at the venue. The chansonnier Aristide Bruant, a close friend of Toulouse-Lautrec, insisted that Ducarre should commission a poster of him by Toulouse-Lautrec when he moved to ''Les Ambassadeurs'' in 1892. Toulouse-Lautrec painted a romantic and imposing picture of Bruant, with his cape thrown over his shoulders and his famous red scarf around his neck. Ducarre was appalled and ordered to take it down, but Bruant threatened to not perform if he did so. Instead, he compelled the director to cover the whole venue and stage with the poster. When the success of the chansonnier, and of his image, was overwhelming, Ducarre admitted that he had been wrong. Bruant forced him to display the now iconic poster all over Paris.

Of the many artist, Yvette Guilbert deserves special attention. Her debut in 1892 changed the atmosphere at the Ambass' overnight. Before her, the audience was noisy, the artists often heckled and bullied. With Guilbert, singers were finally able to perform in peace. For eight years, every summer, she returned to ''Les Ambassadeurs''. In 1893, she urged Pierre Ducarre to put a roof over the garden, not only to improve acoustics, but also so that the café-concert could remain open even on rainy days.

In 1902, the ''Ambassadeurs'' and the ''Alcazar d'Été'' changed management. Ducarre, well into his seventies, felt his strength failing him and ended his reign. He was succeeded by his son-in-law, a doctor called Pinard. With little talent for show business, he had to call on two 'kings' of the Paris nightlife: Eugène Cornuché ( fr), creator of the famous restaurant Maxim's, and Henri Chauveau to manage the place artistically. During the winter of 1903, the restoration and conversion of the Hittorf pavilion led to some regrettable mutilations. The sole managers from 1912, Cornuché and Chauveau led ''Les Ambassadeurs'' until 1923. Inspiring and following the emerging trend in Paris between 1900 and the First World War, they modeled the existing extravagant revue into the breath-taking, exotic, fast-moving spectacle that was to reach its peak in the années folles in the 1920s, while abandoning the café-concert formula to become a music hall.

File:Paris l'été. Restaurant des Ambassadeurs. Champs-Elysées affiche.jpg, Paris l'été: Restaurant des Ambassadeurs, by Jules Chéret (1884)
File:AMBASSADEURS PAULUS LE CHANTEUR POPULAIRE, AFF1955.jpg, Ambassadeurs: Paulus, by Cândido de Faria (between 1880 and 1900)
File:Eugenie Fougere Ambassadeurs.jpg, Eugénie Fougère at the Café des Ambassadeurs, by Alfred Choubrac (1890)
File:Eugénie Buffet - Ambassadeurs LCCN2005693041.jpg, Ambassadeurs: Eugénie Buffet, by Lucien Métivet (1893)
File:Tous les soirs aux Ambassadeurs Yvette Guilbert affiche, Henri Dumont.jpg, Tous les soirs aux Ambassadeurs Yvette Guilbert, by Henri Dumont (1895)

American-style music hall and closure

The outbreak of the First World War in 1914 changed everything. ''Les Ambassadeurs'' reopened in the summer of 1915 with the stars of the moment, but the Belle Époque atmosphere was gone. After several changes in the management, the director of the Casino Kursaal of Ostend, Edmond Sayag, took over the lease of the venue in 1925, with the ambition of transforming the venue into a sumptuous American-style music hall. The City of Paris, which owned the property, allowed this to happen. Hittorf's beautiful façade was initially preserved, as was the stage, albeit modernised, but the auditorium changed completely. The armchairs were replaced by a dance floor around which tables and chairs were set up that could seat 1,000 patrons; behind the boxes, a gallery; on the first floor, a balcony; the whole profusely flowered by heavy beds of roses, wisteria, stylised plants and intoxicatingly fragrant flowers, stretching up to the roof, giving the place the allure of a garden from Arabian Nights, sparkling with luminous fountains. It was inaugurated in May 1926 as the ''Restaurant-Théâtre des Ambassadeurs''.

The new formula lasted until 1929, and was a real success, mainly due to the arrival in France of excellent American and African American artists, singers, dancers and jazz orchestras, to attract the growing number of American tourists. (Each summer from 1926 to 1929, well over a quarter of a million Americans came to Paris.) Following the success of Josephine Baker in the ''Revue Nègre'' in 1925, in May 1926 ''Les Ambassadeurs'' imported Lew Leslie's Blackbirds featuring Florence Mills, Edith Wilson, Johnny Hudgins and the Three Eddies with the Plantation Orchestra (led by violinist Ralph "Shrimp" Jones). The show was a succes, especially when the Paul Whiteman Orchestra joined the bill in July 1926. Despite the recognition for the quality of the show, there was also disapproval particularly in the French right-wing press, for the, by French standards, exorbitantly high prices for the show and food and drink, growing discomfort with American tourists in Paris and the fact that the performance was mainly in English and not French, in combination with a certain nostalgia for the traditional cafe-concert.

The next year, in 1927, ''Les Ambassadeurs'', in the ''Broadway à Paris'' revue, featured Georgie Hale, Helen Morgan, Johnny Hudgins and Irving Aaronson and his Commanders jazz orchestra, and in 1928, Cole Porter's ''Ambassador's show'' (''La Revue des Ambassadeurs'') and Buster West. In the long run, however, it proved too expensive to ensure the profitability of the operation, in particular with the steady rise in the French franc to the U.S. dollar from 1927, which made Paris less attractive for American tourists and residents. The Wall Street crash of 1929 and the Great Depression exacerbated the problem. The venue closed in 1929 when it was completely demolished and replaced by a theatre built in 1931, also called ''Les Ambassadeurs'', and a new restaurant bearing the same name.

References

Sources

*
*
* .
*
*
*
*
*
*
*

{{DEFAULTSORT:Café des Ambassadeurs
Cabarets in Paris
Entertainment venues in Paris
Music venues completed in 1860
Former theatres in Paris
Champs-Élysées