Caduceus Cellars is a

winery A winery is a building or property that produces wine, or a business involved in the production of wine, such as a wine company. Some wine companies own many wineries. Besides wine making equipment, larger wineries may also feature warehouses, ...

Jerome, Arizona Jerome is a town in the Black Hills of Yavapai County in the U.S. state of Arizona. Founded in the late 19th century on Cleopatra Hill overlooking the Verde Valley, Jerome is located more than above sea level. It is about north of Phoenix al ...

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...

. It is owned by

Maynard James Keenan Maynard James Keenan (born James Herbert Keenan; April 17, 1964) is an American singer, songwriter, record producer, actor, and winemaker. He is best known as the singer and primary lyricist of the rock bands Tool, A Perfect Circle, and Pus ...

, who is best known as the vocalist for Grammy Award-winning

progressive metal Progressive metal (sometimes shortened to prog metal) is a broad fusion music genre melding heavy metal and progressive rock, combining the loud "aggression" and amplified guitar-driven sound of the former with the more experimental, cerebral ...

band

Tool A tool is an object that can extend an individual's ability to modify features of the surrounding environment or help them accomplish a particular task. Although many animals use simple tools, only human beings, whose use of stone tools dates ba ...

. He is descended from

Northern Italian Northern Italy ( it, Italia settentrionale, it, Nord Italia, label=none, it, Alta Italia, label=none or just it, Nord, label=none) is a geographical and cultural region in the northern part of Italy. It consists of eight administrative region ...

winemakers.Carle, Chris (November 13, 2006).
Maynard James Keenan Interview
".

IGN ''IGN'' (formerly ''Imagine Games Network'') is an American video game and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa dist ...

. Retrieved on January 16, 2008. While the winery is named after the

caduceus The caduceus (☤; ; la, cādūceus, from grc-gre, κηρύκειον "herald's wand, or staff") is the staff carried by Hermes in Greek mythology and consequently by Hermes Trismegistus in Greco-Egyptian mythology. The same staff was also ...

, an ancient symbol for commerce and staff of the Greek god

Hermes Hermes (; grc-gre, Ἑρμῆς) is an Olympian deity in ancient Greek religion and mythology. Hermes is considered the herald of the gods. He is also considered the protector of human heralds, travellers, thieves, merchants, and orato ...

, the

vineyard A vineyard (; also ) is a plantation of grape-bearing vines, grown mainly for winemaking, but also raisins, table grapes and non-alcoholic grape juice. The science, practice and study of vineyard production is known as viticulture. Vine ...

is named Merkin Vineyards, after a

pubic In vertebrates, the pubic region ( la, pubis) is the most forward-facing (ventral and anterior) of the three main regions making up the coxal bone. The left and right pubic regions are each made up of three sections, a superior ramus, inferior ra ...

wig (

merkin __NOTOC__ A merkin is a pubic wig. Merkins were worn by sex workers after shaving their mons pubis, and are now used as decorative items, erotic devices, or in films, by both men and women. History and etymology The '' Oxford Companion to th ...

).Burgess, Aaron (2006-11-30).
Interview: Maynard James Keenan
. ''A.V. Club''. Retrieved on 2008-01-16.

History

Viticulture in Arizona began in the 18th century when

missionary A missionary is a member of a Religious denomination, religious group which is sent into an area in order to promote its faith or provide services to people, such as education, literacy, social justice, health care, and economic development.Tho ...

Spanish Spanish might refer to: * Items from or related to Spain: ** Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Ca ...

Jesuit

priest A priest is a religious leader authorized to perform the sacred rituals of a religion, especially as a mediatory agent between humans and one or more deities. They also have the authority or power to administer religious rites; in particu ...

s began to plant

grapevine ''Vitis'' (grapevine) is a genus of 79 accepted species of vining plants in the flowering plant family Vitaceae. The genus is made up of species predominantly from the Northern Hemisphere. It is economically important as the source of grapes, b ...

s and make wine for use in

Christian Christians () are people who follow or adhere to Christianity, a monotheistic Abrahamic religion based on the life and teachings of Jesus Christ. The words '' Christ'' and ''Christian'' derive from the Koine Greek title ''Christós'' (Χρ ...

religious Religion is usually defined as a social- cultural system of designated behaviors and practices, morals, beliefs, worldviews, texts, sanctified places, prophecies, ethics, or organizations, that generally relates humanity to supernatural, ...

ceremonies. Unlike most vineyards in Arizona, which are located in the southeastern portion of the state near

Tucson , "(at the) base of the black ill , nicknames = "The Old Pueblo", "Optics Valley", "America's biggest small town" , image_map = , mapsize = 260px , map_caption = Interactive map ...

, Caduceus Cellars and Merkin Vineyards are based in the unincorporated area of Page Springs/Cornville, Arizona, southwest of Keenan's place of residence, as well as the cellar where wine tasting is available, in

Jerome Jerome (; la, Eusebius Sophronius Hieronymus; grc-gre, Εὐσέβιος Σωφρόνιος Ἱερώνυμος; – 30 September 420), also known as Jerome of Stridon, was a Christian priest, confessor, theologian, and historian; he is co ...

(which is open 365 days a year). Keenan has characterized the neighbors of the winery as "a

teetotaling Teetotalism is the practice or promotion of total personal abstinence from the psychoactive drug alcohol, specifically in alcoholic drinks. A person who practices (and possibly advocates) teetotalism is called a teetotaler or teetotaller, or is ...

Republican community".

Wines

Caduceus' first wine, the limited edition Primer Paso (2005, 2006, 2007), sold out, and was followed by a Nagual de la Naga (2004, 2005, 2006) and a Nagual del Sensei (2004, 2005). Later wines include the Nagual de la Naga (2004, 2005, 2006), Merkin Vineyards Chupacabra (2005, 2006), Merkin Vineyards Shinola (2006), Nagual del Judith (2007), and Sancha (2007). Keenan's mother died in 2003, at the age of 59, due to complications from a brain aneurysm. Following her death, he scattered her ashes across one of his vineyards, later honoring her memory with his

Cabernet Sauvignon Cabernet Sauvignon () is one of the world's most widely recognized red wine grape varieties. It is grown in nearly every major wine producing country among a diverse spectrum of climates from Australia and British Columbia, Canada to Leban ...

"Nagual del Judith", the first made entirely with grapes from Merkin Vineyards. In a statement released in April 2009, Keenan stated: Previous wines were named after relatives of the

Chiricahua Apache Chiricahua ( ) is a band of Apache Native Americans. Based in the Southern Plains and Southwestern United States, the Chiricahua (Tsokanende ) are related to other Apache groups: Ndendahe (Mogollon, Carrizaleño), Tchihende (Mimbreño), Sehen ...

chief

Cochise Cochise (; Apache: ''Shi-ka-She'' or ''A-da-tli-chi'', lit.: ''having the quality or strength of an oak''; later ''K'uu-ch'ish'' or ''Cheis'', lit. ''oak''; June 8, 1874) was leader of the Chihuicahui local group of the Chokonen and princip ...

who lived in the area where the vineyard is located, and were produced at Page Springs Cellars, owned by Keenan's business partner.

Promotion

Keenan, a musician with the rock bands

A Perfect Circle A Perfect Circle is an American rock band formed in Los Angeles, California in 1999 by guitarist Billy Howerdel and Tool vocalist Maynard James Keenan. A Perfect Circle has released four studio albums, the first three during the early 20 ...

and

Puscifer Puscifer () is an American rock group formed in Los Angeles by Maynard James Keenan, known as the lead singer of the bands Tool and A Perfect Circle. Initially, Keenan was the only permanent member, and as such he considered the project to be h ...

, began scheduling all records, promoting and touring around the winery's most important weeks shortly after its establishment. Keenan remarked, "These guys know that I've gotta be in Arizona for the harvesting and processing, and then I'll need to be back there again for the bottling. We'll be working our touring schedule around it." During the fall of 2008, Keenan began a small promotional tour with Eric Glomski, promoting the wine with signing sessions at

Whole Foods Market Whole Foods Market IP, Inc., a subsidiary of Amazon, is an upscale American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A U ...

s in California, Arizona and

Nevada Nevada ( ; ) is a state in the Western region of the United States. It is bordered by Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the 7th-most extensive, ...

. The tour continued in 2009 with sessions in

Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...

kicking off in March, and appearances scheduled during Tool's 2009 summer tour in

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, a ...

Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...

, and

New Jersey New Jersey is a U.S. state, state in the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. It is bordered on the north and east by the state of New York (state), New York; on the ea ...

. Keenan also carries a bottle of Caduceus wine during the 2008 "Momma Sed" music video for Puscifer.

Documentary

'' Blood Into Wine'' is a documentary about Keenan and Glomski's embarkation into winemaking in the desert conditions of Arizona's Verde Valley, and the success they've seen in the decade since its inception. The trailer, co-produced by '' Moog'' filmmakers Ryan Page and Christopher Pomerenke, was released on the web on June 11, 2009, on twinklecashcompany.com.Trailer: ''Blood Into Wine: The Arizona Stronghold''
(Video). twinklecashcompany.com. Retrieved on June 13, 2009. The movie was released in March 2010 theatrically and on DVD and Blu-ray in September 2010.

References

External links