Cadbury Eclairs are a confectionery currently manufactured by

Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (spun off from Kraft Foods) since 2010. It is the second-largest confectionery brand in the world, after Mars. ...

. Invented by the

Birmingham Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands, within the wider West Midlands (region), West Midlands region, in England. It is the Lis ...

-based confectionery company Taveners in 1932, they were adapted into a

Dairy Milk Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. First introduced in the United Kingdom in June 1905 and now consists of a number of products. Every product in the Dairy Milk line is made exclusively with milk choc ...

version of Eclairs in 1965. They are available in bags or rolls and can be found in the

Cadbury Heroes Cadbury's Heroes (previously Cadbury's Miniature Heroes), and known as Cadbury Favourites in Australia and New Zealand, is a brand of packaged confectionery containing a selection of miniature chocolate bars manufactured by Cadbury. Introduced ...

selection. Eclairs are currently available in the United Kingdom, Ireland, Australia,

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, China, South Africa, India, and

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, where they are known as "Dairy Milk Eclairs". In 2013 Mondelēz International updated the UK ingredients list to add in the inclusion of

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in the recipe. In 2013 Cadbury rebranded its product to Choclairs in India.

Current products

*Cadbury Eclairs: Cadbury milk chocolate encased in a chewy caramel. Launched 1965. *Cadbury Eclairs Orange Twist: Orange flavour Cadbury milk chocolate encased in a chewy caramel. Launched 2013. *Cadbury Eclairs Hazelnut Twist: Hazelnut flavour Cadbury milk chocolate encased in chewy caramel. Launched 2013. *Cadbury Eclairs Velvets: soft caramel with a chocolatey centre, encased in Cadbury milk chocolate. Launched 2014. *Cadbury Eclairs Velvets Coffee: soft coffee flavour caramel with a chocolate centre, covered in Cadbury milk chocolate. Launched in 2014, exclusive to Tesco.

History of Eclairs

Cadbury began manufacturing Eclairs in China in 1996 at a time that the Cadbury brand was struggling to gain market share. Individually wrapped sweets were popular in China, and the confections gained popularity, integrating into Chinese gift-giving culture including as gifts to wedding guests. By 2000, Eclairs accounted for half of Cadbury's sales in China. Cadburys éclairs weren't very popular at their release but they began to muster a cult following later on around 2009-2010 which was their most popular moment throughout éclairs history

References

British confectionery Eclairs Mondelez International brands Brand name confectionery Products introduced in 1965 Toffee Candy {{confection-stub