Cacolac is a milk-based drink created in 1954 in
Bordeaux
Bordeaux ( ; ; Gascon language, Gascon ; ) is a city on the river Garonne in the Gironde Departments of France, department, southwestern France. A port city, it is the capital of the Nouvelle-Aquitaine region, as well as the Prefectures in F ...
,
France
France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...
, by the Lanneluc and Lauseig families. Throughout France, it is available in about 70% of all cafés, hotels, and restaurants. Since 1978, it has also been available in grocery stores in glass bottles and cans.
Producer
The food company ''Cacolac'' is still directed by the family of the creators. It employs twenty-eight people, and the manufacturing plant has been located in
Léognan
Léognan (; ) is a commune in the Gironde department, Nouvelle-Aquitaine, southwestern France.
Population
Its inhabitants are called ''Léognanais''.
Wine
It is located in the Graves area of the Bordeaux county, known for its red wine ( Pe ...
, in the
Gironde
Gironde ( , US usually , ; , ) is the largest department in the southwestern French region of Nouvelle-Aquitaine. Named after the Gironde estuary, a major waterway, its prefecture is Bordeaux. In 2019, it had a population of 1,623,749. department in
Aquitaine
Aquitaine (, ; ; ; ; Poitevin-Saintongeais: ''Aguiéne''), archaic Guyenne or Guienne (), is a historical region of southwestern France and a former Regions of France, administrative region. Since 1 January 2016 it has been part of the administ ...
since 2000. It also distributes the products by itself.
Recipe
Contrary to popular belief, Cacolac is simply
chocolate milk
Chocolate milk is a type of flavoured milk made by mixing cocoa solids with milk (either dairy or plant-based). It is a food pairing in which the milk's mouthfeel masks the dietary fibres of the cocoa solids.
Types
The liquid carbohy ...
, although it has a different flavor to it. The nutritional value of this drink is low, and it can be drunk either hot or cold.
Marketing
The company was offered free publicity almost daily for some time. In fact, the
puppet
A puppet is an object, often resembling a human, animal or Legendary creature, mythical figure, that is animated or manipulated by a person called a puppeteer. Puppetry is an ancient form of theatre which dates back to the 5th century BC in anci ...
footballer
Jean-Pierre Papin
Jean-Pierre Roger Guillaume Papin (; born 5 November 1963) is a French football manager and former professional player who played as a forward. He is the head coach of Championnat National 3 club Marseille B. He won the Ballon d'Or in 1991.
Pa ...
of
Les Guignols
''Les Guignols'' (, ''The Puppets''), formerly ''Les Guignols de l'info'' (, ''The News Puppets''), is a popular satirical latex puppet show on the French television channel Canal+. The show, which ran daily, was created in 1988 and drew inspir ...
was presented as a big fan of the drink.
Danone
Danone S.A. () is a French multinational corporation, multinational food-products corporation based in Paris. It was founded in 1919 in Barcelona, Barcelona, Spain. It is listed on Euronext Paris, where it is a component of the CAC 40 stock mark ...
had tried to market the fresh version of the drink by investing heavily in advertising campaigns, but had little success.
External links
objectif-aquitaine.comOfficial site of the drink
Web site of the franchise
French drinks
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