Cable Positive was founded in February 1992 by three concerned

cable Cable may refer to: Mechanical * Nautical cable, an assembly of three or more ropes woven against the weave of the ropes, rendering it virtually waterproof * Wire rope, a type of rope that consists of several strands of metal wire laid into a hel ...

executives, Jeffrey Bernstein, then with Request Television, Brad Wojcoski of HBO and June Winters, with the mission of organizing cable's resources in the fight against

AIDS The HIV, human immunodeficiency virus (HIV) is a retrovirus that attacks the immune system. Without treatment, it can lead to a spectrum of conditions including acquired immunodeficiency syndrome (AIDS). It is a Preventive healthcare, pr ...

. It grew to include supporters from every major network, MSO, system, hardware manufacturer,

trade association A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific Industry (economics), industry. Through collabor ...

, media publication, and affiliated industry vendors and suppliers. In 2006, it launched the AIDS PSA campaign "Join the Fight", developed by film production company Kismet Films. In the Fall of 2009, Cable Positive announced it was discontinuing operations and closing its New York office.

References

*
"New York Production Company Kismet Films Produces Third Series of PSAs for HIV/AIDS Awareness"
Kismet Films. Retrieved on 3 February 2009. HIV/AIDS activism in the United States {{Activism-stub