CR Brands, Inc. was an American

private-label A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

consumer goods A final good or consumer good is a final product ready for sale that is used by the consumer to satisfy current wants or needs, unlike an intermediate good, which is used to produce other goods. A microwave oven or a bicycle is a final good. W ...

company, owned by the Beachwood, Ohio-based Resilience Capital Partners. It was formed in 2006 by Allied Capital through a merger of two of its subsidiaries,

Redox Brands Redox Brands was a marketing company formed in 2000 by Todd Wichmann and Richard Owen, former executives with the multinational consumer products firm Procter & Gamble (P&G). The company's first product was Oxydol brand purchased from P&G. P&G w ...

and ChemPro, Inc. CR Brands was headquartered in the

Cincinnati Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...

area (in West Chester,

Ohio Ohio ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Erie to the north, Pennsylvania to the east, West Virginia to the southeast, Kentucky to the southwest, Indiana to the ...

) and operated manufacturing facilities in

Spartanburg, South Carolina Spartanburg is a city in and the county seat of Spartanburg County, South Carolina, United States. The city had a population of 38,732 as of the 2020 United States census, 2020 census, making it the List of municipalities in South Carolina, 11th ...

. The company sold products under the

Arm & Hammer Arm & Hammer is a brand of baking soda-based consumer products marketed by Church & Dwight, a major American manufacturer of household products. The logo of the brand depicts the ancient symbol of a muscular arm holding a hammer inside a red ci ...

and

OxiClean OxiClean is an American brand of household cleaners, including OxiClean Versatile Stain Remover, which is a laundry additive, spot stain remover, and household cleaner marketed by Church & Dwight. It was formerly owned by Orange Glo Internation ...

brand names, which were licensed from

Church & Dwight Church & Dwight Co., Inc. is an American consumer goods company focusing on personal care, household products, and specialty products. The company was founded in 1847 and is headquartered in Ewing, New Jersey. It is the parent company of well-kno ...

. In March 2023, following the divestiture of its brands, it entered

Chapter 7 bankruptcy Chapter 7 of Title 11 U.S. Code is the bankruptcy code that governs the process of liquidation under the bankruptcy laws of the United States. This is in contrast to bankruptcy under Chapter 11 and Chapter 13, which govern the process of ''re ...

and ceased operations.

History

Allied Capital acquired ChemPro, Inc., a company founded by former Procter & Gamble employees that owned several former P&G brands including

Oxydol Oxydol is a brand of laundry detergent sold in the United States, Canada, and the United Kingdom. History Inception and early years It was created in 1914 by Thomas Hedley Co. of Newcastle upon Tyne and purchased by Procter & Gamble in 1 ...

, in March 2006. Allied then merged

Redox Redox ( , , reduction–oxidation or oxidation–reduction) is a type of chemical reaction in which the oxidation states of the reactants change. Oxidation is the loss of electrons or an increase in the oxidation state, while reduction is t ...

and ChemPro, Inc., with the resulting company being renamed CR Brands. ChemPro's Chief Executive Officer retained the title through the merger with Richard Owen being named Chief Operating Officer. Manufacturing of the Redox brands would be moved to the ChemPro plants. The name "CR" was derived from the first initials of ChemPro and Redox. In light of Allied Capital's financial difficulties, CR Brands was sold to Juggernaut Capital Partners LP in 2009. Juggernaut sold CR to Resilience Capital Partners' Resilience Fund III LP for undisclosed terms in September 2012. In 2018, Resilience Capital announced that it had "brought in new leadership and implemented an ambitious growth plan that concentrated on growing the company’s differentiated niche brands". The same year, CR Brands sold the Mean Green brand and its U.S. and Canadian license for

Roto-Rooter Roto-Rooter Plumbing & Water Cleanup (formerly called Roto-Rooter Plumbing & Drain Service) is a plumbing company based in Cincinnati, Ohio. The company, founded in 1935, originally specialized in clearing tree roots and other obstructions from ...

-branded drain care products to

Medina, Ohio Medina ( ) is a city in Medina County, Ohio, United States, and its county seat. The population was 26,094 at the 2020 United States census, 2020 census. It lies about south of Cleveland and west of Akron, Ohio, Akron within the Cleveland met ...

-based

RPM International RPM International Inc. is an American multinational company with subsidiaries that manufacture and market specialty coatings, sealants and building materials. Industrial brands include Tremco, Carboline, Universal Sealants, Stonhard, RPM/Belgium, ...

, owners of

Rust-Oleum Rust-Oleum is a manufacturer of protective paints and coatings for home and industrial use. It was founded in 1921 by Robert Fergusson, a sea captain, after he noticed that fish oil spilled on rusty metal decks stopped corrosion from spreading. He ...

. In 2019, the

brand was acquired by Fab+Kind Co. In 2020, CR Brands sold its Biz and Dryel brands to

Greenwood Village, Colorado The City of Greenwood Village is a List of municipalities in Colorado#Home rule municipality, home rule municipality located in Arapahoe County, Colorado, Arapahoe County, Colorado, United States. The city population was 15,691 at the 2020 Unit ...

-based Scott's Liquid Gold Inc. (SLG) for undisclosed terms. The company filed for

liquidation on March 16, 2023. The company listed creditors of between 100 and 199, zero assets (the company had already spun off all its assets prior to the bankruptcy filing), and liabilities of $21.9 million in its bankruptcy petition, which was filed in the U.S. Bankruptcy Court in Cleveland.

Brands

* Biz *

* Dryel * Mean Green * Pine Power * Magnum Power

External links

Official website

References

Companies based in Ohio American companies established in 2006 American companies disestablished in 2023 {{US-manufacturing-company-stub

History

Brands

See also

External links

References