CMF by Nothing is a design-focused technology sub-brand launched by
Nothing
Nothing, no-thing, or no thing is the complete absence of ''anything'', as the opposite of ''something'' and an antithesis of everything. The concept of nothing has been a matter of philosophical debate since at least the 5th century BCE. Ea ...
in 2023. The brand specializes in creating consumer technology products with an emphasis on transparent design aesthetics and sustainable materials.
History
CMF by Nothing was established as a sub-brand of
Nothing
Nothing, no-thing, or no thing is the complete absence of ''anything'', as the opposite of ''something'' and an antithesis of everything. The concept of nothing has been a matter of philosophical debate since at least the 5th century BCE. Ea ...
, a consumer technology company founded by
Carl Pei
Carl Pei Yu (; born September 11, 1989) is a Swedish entrepreneur. He co-founded OnePlus along with Pete Lau, in 2013 and was the director of OnePlus Global. He left the firm in October 2020 to start a new hardware venture, called Nothing.
E ...
in 2020. The brand aims to make design-focused technology accessible to a broader audience while maintaining Nothing's distinctive transparent design language.
Brand philosophy
The brand's name "CMF" stands for Color, Material, and Finish, reflecting its focus on design fundamentals. CMF by Nothing aims to democratize good design by offering products at more accessible price points while maintaining high design standards. The brand emphasizes the use of sustainable materials and transparent design elements, aligning with Nothing's core design principles.
Products
CMF by Nothing launched its initial product lineup in 2023, which included:
* CMF Buds Pro: Wireless earbuds featuring Active Noise Cancellation.
* CMF Watch Pro: A smartwatch with health and fitness tracking capabilities.
* CMF Power 65W GaN: A compact charging adapter using Gallium Nitride technology.
* All products follow a consistent design language emphasizing clean lines, bold colors, and transparent elements while maintaining affordability.
* CMF Phone 1
** Case
** Lanyard
** Stand
** Card Holder
* CMF Watch Pro 2
** Bezel and Strap Set
* CMF Buds Pro 2
*
CMF Phone 2 Pro
CMF Phone 2 Pro (internal name A001) is an Android (operating system), Android smartphone manufactured by CMF (brand), CMF. It was announced on 28 April 2025, and was released on 12 May 2025.
Hardware
The Phone 2 Pro is powered by a Mediatek Di ...
Design approach
The brand's design philosophy centers on three core elements:
* Color: Using bold, distinctive color combinations.
* Material: Focusing on quality and sustainable material choices.
* Finish: Emphasizing attention to detail in the final product appearance.
This approach aims to create products that stand out in the market while remaining accessible to a broader consumer base.
Corporate structure
CMF by Nothing operates as a sub-brand of
Nothing
Nothing, no-thing, or no thing is the complete absence of ''anything'', as the opposite of ''something'' and an antithesis of everything. The concept of nothing has been a matter of philosophical debate since at least the 5th century BCE. Ea ...
, sharing the parent company's resources and design expertise while maintaining its own distinct identity and product line. The brand benefits from Nothing's established supply chain and manufacturing partnerships while focusing on a different market segment.
References
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External links
Official website
Consumer electronics brands
Technology companies established in 2023
2023 establishments in Hong Kong
Consumer electronics
Electronics companies of Hong Kong
Design companies
Industrial design
Hong Kong brands
Wearable devices
Mobile phone manufacturers
Audio equipment companies