CJSA-FM, branded as CMR Diversity FM 101.3, is a Canadian

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

that broadcasts to the

Greater Toronto Area The Greater Toronto Area, commonly referred to as the GTA, includes the Toronto, City of Toronto and the regional municipality, regional municipalities of Regional Municipality of Durham, Durham, Regional Municipality of Halton, Halton, Regional ...

, reaching a majority South-Asian audience. CMR stands for "Canadian Multicultural Radio", as the station serves over 20 ethnic groups and broadcasts in more than 24 languages. The station's programming primarily targets South-Asian communities, with programming in languages including

Bengali Bengali or Bengalee, or Bengalese may refer to: *something of, from, or related to Bengal, a large region in South Asia * Bengalis, an ethnic and linguistic group of the region * Bengali language, the language they speak ** Bengali alphabet, the w ...

Gujarati Gujarati may refer to: * something of, from, or related to Gujarat, a state of India * Gujarati people, the major ethnic group of Gujarat * Gujarati language, the Indo-Aryan language spoken by them * Gujarati languages, the Western Indo-Aryan sub- ...

Hindi Modern Standard Hindi (, ), commonly referred to as Hindi, is the Standard language, standardised variety of the Hindustani language written in the Devanagari script. It is an official language of India, official language of the Government ...

Kannada Kannada () is a Dravidian language spoken predominantly in the state of Karnataka in southwestern India, and spoken by a minority of the population in all neighbouring states. It has 44 million native speakers, and is additionally a ...

Konkani __NOTOC__ Konkani may refer to: Language * Konkani language is an Indo-Aryan language spoken in the Konkan region of India. * Konkani alphabets, different scripts used to write the language **Konkani in the Roman script, one of the scripts used to ...

Macedonian Macedonian most often refers to someone or something from or related to Macedonia. Macedonian(s) may refer to: People Modern * Macedonians (ethnic group), a nation and a South Slavic ethnic group primarily associated with North Macedonia * Mac ...

(''Voice of Macedonia''),

Malayalam Malayalam (; , ) is a Dravidian languages, Dravidian language spoken in the Indian state of Kerala and the union territories of Lakshadweep and Puducherry (union territory), Puducherry (Mahé district) by the Malayali people. It is one of ...

(''Madhurageetham''),

Marathi Marathi may refer to: *Marathi people, an Indo-Aryan ethnolinguistic group of Maharashtra, India **Marathi people (Uttar Pradesh), the Marathi people in the Indian state of Uttar Pradesh *Marathi language, the Indo-Aryan language spoken by the Mar ...

, Nepali,

Punjabi Punjabi, or Panjabi, most often refers to: * Something of, from, or related to Punjab, a region in India and Pakistan * Punjabi language * Punjabis, Punjabi people * Punjabi dialects and languages Punjabi may also refer to: * Punjabi (horse), a ...

, Sinhalese, Somali,

Tamil Tamil may refer to: People, culture and language * Tamils, an ethno-linguistic group native to India, Sri Lanka, and some other parts of Asia **Sri Lankan Tamils, Tamil people native to Sri Lanka ** Myanmar or Burmese Tamils, Tamil people of Ind ...

Tagalog Tagalog may refer to: Language * Tagalog language, a language spoken in the Philippines ** Old Tagalog, an archaic form of the language ** Batangas Tagalog, a dialect of the language * Tagalog script, the writing system historically used for Tagal ...

(''FilTown Radio''),

Telugu Telugu may refer to: * Telugu language, a major Dravidian language of South India ** Telugu literature, is the body of works written in the Telugu language. * Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Tel ...

(''Morning Raaga''),

Tibetan Tibetan may mean: * of, from, or related to Tibet * Tibetan people, an ethnic group * Tibetan language: ** Classical Tibetan, the classical language used also as a contemporary written standard ** Standard Tibetan, the most widely used spoken dial ...

Twi Twi (; ) is the common name of the Akan literary language of Asante and Akuapem. Effectively, it is a synonym for 'Akan' that is not used by the Fante people. It is not a linguistic grouping, but more of a common name used by inland Akans as ...

, and

Urdu Urdu (; , , ) is an Indo-Aryan languages, Indo-Aryan language spoken chiefly in South Asia. It is the Languages of Pakistan, national language and ''lingua franca'' of Pakistan. In India, it is an Eighth Schedule to the Constitution of Indi ...

(''Radio Pakistan Toronto''). CJSA's studios are located on Rexdale Boulevard in

Etobicoke Etobicoke (, ) is an administrative district and former city within Toronto, Ontario, Canada. Comprising the city's west end, Etobicoke is bordered on the south by Lake Ontario, on the east by the Humber River (Ontario), Humber River, on the ...

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

Ontario Ontario is the southernmost Provinces and territories of Canada, province of Canada. Located in Central Canada, Ontario is the Population of Canada by province and territory, country's most populous province. As of the 2021 Canadian census, it ...

, while its transmitter is located atop

First Canadian Place First Canadian Place is a skyscraper in the Financial District of Toronto, Ontario, at the northwest corner of King and Bay streets, and serves as the global operational executive office of the Bank of Montreal. At , it is the tallest buildin ...

History

CJSA signed on in 2004, adopting a frequency formerly used by

CHIN The chin is the forward pointed part of the anterior mandible (List_of_human_anatomical_regions#Regions, mental region) below the lower lip. A fully developed human skull has a chin of between 0.7 cm and 1.1 cm. Evolution The presence of a we ...

as a

rebroadcaster A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...

to fill in reception gaps. CHIN's FM rebroadcaster now airs on 91.9 FM. The station began its broadcast on August 20 that year from its facility in

Scarborough Scarborough or Scarboro may refer to: People * Scarborough (surname) * Earl of Scarbrough Places Australia * Scarborough, Western Australia, suburb of Perth * Scarborough, New South Wales, suburb of Wollongong * Scarborough, Queensland, sub ...

, moving to its current facility in

in late 2004. The CJSA call sign also formerly belonged to a tourist information station in

Sainte-Agathe-des-Monts Sainte-Agathe-des-Monts () is a town in the province of Quebec, Canada, in the regional county municipality of Les Laurentides in the administrative region of Laurentides, also known as the "Laurentians" or the Laurentian Mountains (in English) ...

Quebec Quebec is Canada's List of Canadian provinces and territories by area, largest province by area. Located in Central Canada, the province shares borders with the provinces of Ontario to the west, Newfoundland and Labrador to the northeast, ...

. Operated by the town's chamber of commerce, that station voluntarily surrendered its broadcast license in 2002. The former CJSA has no relation to the current CJSA-FM in Toronto. In December 2013, CJSA signed on

HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...

operations. In a December 2012 letter to the CRTC, the station stated that it was interested in broadcasting up to 5 HD Radio subchannels, each of a different language for a different ethnic population (HD2 being Tamil, HD3 being

, HD4 being

and

, or " Aboriginal", and HD5 being

data transmission Data communication, including data transmission and data reception, is the transfer of data, signal transmission, transmitted and received over a Point-to-point (telecommunications), point-to-point or point-to-multipoint communication chann ...

). On January 14, 2014, CMR launched one of Canada's first ever HD Radio broadcasts, with a 24-hour,

-language program on their HD 2 subchannel. CJSA is the second Canadian radio station to use the technology, the first being

CING-FM CING-FM (95.3 MHz ''Energy 95.3'') is a Canadian radio station in Hamilton, Ontario. The station airs a hot adult contemporary format. CING's studios are located on Main Street West in Hamilton, while its transmitter is located near Hwy 5 and Mi ...

Hamilton Hamilton may refer to: * Alexander Hamilton (1755/1757–1804), first U.S. Secretary of the Treasury and one of the Founding Fathers of the United States * ''Hamilton'' (musical), a 2015 Broadway musical by Lin-Manuel Miranda ** ''Hamilton'' (al ...

References

External links

Diversity FM

CJSA-HD2 Tamil FM

CJSA-FM
at The History of Canadian Broadcasting by the

Canadian Communications Foundation The Canadian Communications Foundation (CCF) was a Canadian nonprofit organization which documented the history of broadcasting in Canada, particularly radio and television networks, programs and broadcasters. The organization was established in ...