CINA (1650

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base uni ...

) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

AM radio station, licensed to

Mississauga, Ontario Mississauga is a Canadian city in the province of Ontario. Situated on the north-western shore of Lake Ontario in the Regional Municipality of Peel, it borders Toronto (Etobicoke) to the east, Brampton to the north, Milton to the northwest, ...

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

and serving the

Greater Toronto area The Greater Toronto Area, commonly referred to as the GTA, includes the Toronto, City of Toronto and the regional municipality, regional municipalities of Regional Municipality of Durham, Durham, Regional Municipality of Halton, Halton, Regional ...

. It broadcasts a

South Asian South Asia is the southern Subregion#Asia, subregion of Asia that is defined in both geographical and Ethnicity, ethnic-Culture, cultural terms. South Asia, with a population of 2.04 billion, contains a quarter (25%) of the world's populatio ...

format of

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...

all-news radio All-news radio is a radio format devoted entirely to the discussion and broadcast of news. All-news radio is available in both local and radio syndication, syndicated forms, and is carried on both major US satellite radio networks. All-news sta ...

and

music Music is the arrangement of sound to create some combination of Musical form, form, harmony, melody, rhythm, or otherwise Musical expression, expressive content. Music is generally agreed to be a cultural universal that is present in all hum ...

shows. It is owned by Neeti Prakash Ray, who co-owns a sister station in Windsor,

CINA-FM CINA-FM (102.3 MHz) is a radio station broadcasting a mixture of English-language and ethnic/multilingual music and programming in Windsor, Ontario, Canada. The station broadcasts with an antenna aimed toward the northwest and southeast, to pr ...

. By day, CINA is powered at 5,000 watts; however, to protect other stations from interference, at night it reduces power to 680 watts. During

critical hours Critical hours for radio stations is the time from sunrise to two hours after sunrise, and from two hours before sunset until sunset, local time. During this time, certain American radio stations may be operating with reduced power as a result of Se ...

, the power is 1,000 watts. A

non-directional antenna In radio communication, an omnidirectional antenna is a class of antenna which radiates equal radio power in all directions perpendicular to an axis (azimuthal directions), with power varying with angle to the axis (elevation angle), declining t ...

is used. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is on Eglinton Avenue East at Tomken Road in Mississauga.

Overview

The station application was approved by the

Canadian Radio-television and Telecommunications Commission The Canadian Radio-television and Telecommunications Commission (CRTC; ) is a public organization in Canada tasked with the mandate as a regulatory agency tribunal for various electronic communications, covering broadcasting and telecommunic ...

(CRTC) on April 23, 2007. It began testing in late 2008. The official

sign-on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonwealth countries exce ...

was in December 2008. CINA focuses most of its airtime on Indian and

Pakistan Pakistan, officially the Islamic Republic of Pakistan, is a country in South Asia. It is the List of countries and dependencies by population, fifth-most populous country, with a population of over 241.5 million, having the Islam by country# ...

i audiences, airing a mixture of community-oriented talk programming with

Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, is primarily produced in Mumbai. The popular term Bollywood is a portmanteau of "Bombay" (former name of Mumbai) and "Cinema of the United States, Hollywood". The in ...

and other South Asian music. Owner Neeti Prakash Ray was formerly the host of ''Radio India'', a popular local radio show which aired on

CKTB CKTB (610 AM, "610 CKTB") is a radio station licensed to St. Catharines, Ontario. Owned by Whiteoaks Communications Group, it broadcasts a talk radio format serving the Niagara Region. Its studios are on Yates Street in downtown St. Catharin ...

in the 1990s. CINA's format is based in large part on that program. On March 14, 2011, CINA received CRTC approval to increase the daytime transmitter power to 5,000 watts from the previous power of 1,000 watts. The nighttime power remains at 680 watts and all other technical parameters are unchanged.Broadcasting Decision CRTC 2011-183
/ref>

Programming

CINA AM caters predominantly to the South Asian community, featuring programming in the following languages:

Hindi Modern Standard Hindi (, ), commonly referred to as Hindi, is the Standard language, standardised variety of the Hindustani language written in the Devanagari script. It is an official language of India, official language of the Government ...

, Bengali, Gujarati, Punjabi and

Urdu Urdu (; , , ) is an Indo-Aryan languages, Indo-Aryan language spoken chiefly in South Asia. It is the Languages of Pakistan, national language and ''lingua franca'' of Pakistan. In India, it is an Eighth Schedule to the Constitution of Indi ...

. It also airs some

Armenian Armenian may refer to: * Something of, from, or related to Armenia, a country in the South Caucasus region of Eurasia * Armenians, the national people of Armenia, or people of Armenian descent ** Armenian diaspora, Armenian communities around the ...

and

Indo-Caribbean Indo-Caribbean or Indian-Caribbean people are people from the Caribbean who trace their ancestry to the Indian subcontinent. They are descendants of the Jahaji indentured laborers from British India, who were brought by the British, Dutch, and ...

programming on weekends.

References

External links

CINA 1650

CINA (AM)
at The History of Canadian Broadcasting by the

Canadian Communications Foundation The Canadian Communications Foundation (CCF) was a Canadian nonprofit organization which documented the history of broadcasting in Canada, particularly radio and television networks, programs and broadcasters. The organization was established in ...

* {{DEFAULTSORT:Cina Asian-Canadian culture in Ontario Mass media in Mississauga South Asian radio in Canada INA INA Radio stations established in 2007 2007 establishments in Ontario Hindi-language radio stations Urdu-language radio stations Punjabi-language radio stations Bengali-language radio stations Ina